Bosideng Shares Went Abroad To Win The 2012 Asia Excellence Award.

Recently, the Asian Quality Network Organization (ANQ) conference was held in Hong Kong University Science & Technology in 2012. Boston Limited by Share Ltd was awarded the "Asia quality excellence award" for its outstanding achievements in the quality practice in Asia. This is the first time in China. clothing The award of the highest quality award in Asia has also shown that "Chinese brand" and "made in China" are stepping out of the country and gaining wider global recognition. Mai Yun, chief financial officer of Bosideng group, was invited to attend the award ceremony and delivered a speech at the experience sharing meeting of the awarding organization.

Bosideng is a comprehensive clothing brand management group, which is mainly composed of down garments. It is also the largest and most technologically advanced feather clothing brand operator in Asia. The company has consistently adhered to the road of quality and efficiency. As early as 1996, the ISO9001 quality management system was fully implemented, forming a whole staff, whole process, and all-round quality assurance system. In 2005, we began to introduce excellent performance models into enterprises, and continuously optimized and improved in terms of resource optimization and integration, process reengineering, R & D platform construction, personnel training and introduction, customer relationship maintenance, and production equipment transformation.

Over the years, Bosideng has been participating in the market competition with high-quality products and services. It has promoted the brand added value by technological innovation and standard innovation, strengthened the core competitiveness of enterprises with the "big quality" management concept, and achieved a major transformation from simple product quality management to products, services, processes, resources, strategies, corporate culture and related party management. Up to now, Bosideng In 17 years (1995~011), the champion of China's winter clothing market was reelected. For the 16 consecutive year (1997~2012), the only representative of China's winter clothing was released to the world. It became the only enterprise in the field of consumer goods to take the "world famous brand", "national quality Award" and "China Industrial Award". Since 2011, it has passed the three year review of the "National Quality Award" and the first "mayor of Suzhou Quality Award" in Suzhou, where its outstanding management performance and achievements have been recognized by the public.

The theme of this conference is "optimizing quality and moving towards excellence", which is highly consistent with Bosideng's recognition of performance excellence management. Quality management has always been "no best, only better". Only by constantly striving for excellence can we provide consumers with better products and services. According to him, Bosideng products have successfully entered Japan, the United States, Canada, Russia, Switzerland, the United Kingdom and other countries, and recently set up men's clothing and four seasons flagship store in London, England. To maintain its leading position in the domestic and foreign markets, Bosideng will continue to improve its implementation on the basis of excellence performance evaluation standards, comprehensively enhance the quality of company management, and strive to become a benchmark brand in the global performance excellence mode.

It is understood that the "Asia quality excellence award" is Asia The most important award in the quality area is jointly evaluated by 17 national and regional quality associations from Japan, Korea, China and India. It aims to recognize and encourage Asian enterprises to participate in quality practice and share quality methods and innovative spirit.