Perfecting The Management System Is Conducive To The Marketing Of Children'S Clothing Stores

Everyone knows that no rules, no circles. The only way to operate a children's clothing store is to develop a scientific Operation management The system should be observed and worked together to ensure the normal operation of the store.

　　 Institutional error

This kind of mistake is very obvious in the clothing retail industry. The clothing store has almost no system, and occasionally the system is nothing more than the rules of commuting time. The shopkeeper uses this system to restrict the shop staff. In fact, no matter what kind of system, only the system that can mobilize the enthusiasm of shop assistants is the best system. Here the author only emphasizes the salary system, because this system plays the most critical role in whether the enthusiasm of shop assistants can be mobilized.

One Children's clothing store In the past, the salary of shop assistants was composed of base salary plus performance commission. The salary standard was the same as that of local peers, which was a common practice in the market. One of the stores is equipped with four clerks, and the monthly turnover is between 30000 yuan and 40000 yuan. According to the analysis of the detailed bill records of the daily business income of the store, the author found that the transaction rate is high but the turnover is low. This finding indicates that the store has a good customer flow, but the number of pieces purchased by each customer is small.

Then, the space for performance growth is objective, and there must be shortcomings in the sales skills and work enthusiasm of the clerks. After observation, four clerks were found to be basically unqualified.

　　 Solution:

First, replace the staff, dismiss all the former staff and recruit new staff;

The second is to adjust the salary system. The original base salary and performance commission ratio remain unchanged, and a new turnover base is determined, that is, with the previous minimum monthly turnover of 30000 yuan as the base, every increase of 30000 yuan in turnover will double the base salary of the shop staff, and the performance commission will be paid as usual.

After the implementation of this system, the monthly turnover more than doubled and more than doubled from the next month, with the monthly turnover approaching 100000 yuan.

If you want the store to develop for a long time, you must have a reasonable regulation system At the same time, it is also necessary to carry out conscientiously, so that all the people in the store have a goal, and at the same time, all the staff can continue to develop towards this goal.