Promoting New Product Brand And Promoting Clothing Marketing

In today's increasingly competitive market, how will the new products be listed? How can we get the response from the market? How can we stand out in the competition and quickly occupy the market? How to occupy the market permanently? We need careful planning and design, need to extract unique product characteristics and culture, and carry out accurate and effective dissemination and marketing. We need to form good word-of-mouth and after-sales service.

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Brand research

A new product and a new brand should be carefully studied before the R & D and listing. Through international and domestic prospect analysis, industry analysis, competitive analysis, self enterprise and product strength analysis, and consumer market analysis, based on the analysis and summary, the location of new products or new brands can be analyzed, and the elements of its core competitiveness can be identified, so as to identify its brand positioning, brand concept, culture and other follow-up marketing strategy formulation, and provide data analysis support.

Brand positioning

Brand positioning is the key to the success of a new product and brand development. It needs precise positioning. Your product positioning consumers group is the government, enterprises or individuals, each group has their own characteristics. In the location selection will be close to their characteristics, such as packaging color, cultural concept, marketing methods, will have the characteristics of the consumer group. We must be precise, suitable for products and enterprises in the choice of positioning.

Brand naming

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Positioning and industry characteristics, for their products, a loud name, easy to remember, relevance, is the beginning of a brand success, easy to talk, easy to spread, naming the following characteristics: place names, animal names, plant names, interesting combinations, such as the Yangtze River, the Yellow River, golden monkey, Tiger, apple, lavender, Motorola, Coca-Cola, Lenovo.

Brand culture

Brand culture is the soul of a new product and brand. According to the characteristics and characteristics of enterprises or products, it refines refined brand culture, shapes the core competitiveness of product brands, and influences consumer groups with brand culture, such as advertising slogans, participating in advocating public welfare undertakings, and brand culture is an important element that affects consumers' memory.

For example, this year, no gifts will be given during the holidays. Gifts can only be delivered to brain platinum. Life can be more beautiful and beautiful. Master the core technology -- GREE, sincerity and forever Haier.

Brand promotion and dissemination

There are many ways to promote brand promotion: new product launch conference, exhibition, public relations activities, media.

The accurate dissemination of brands can achieve good results. At present, there are many media choices for flat, TV, network and mobile phones. According to the positioning of their products, we must select precise media groups and spread them in order to achieve accurate promotion and dissemination effect.

The promotion will be suitable for most of the products listed on the promotion activities. According to the promotion budget of their own enterprises, we should design a meeting that meets the budget specifications. Generally, we should choose and design the venues, authoritative guests or stars, global brand network, select media and supervision, press conference content design, news release content planning, and so on, so as to achieve the expected effect of the conference.

Media communication should focus on the mass media covered by consumer groups, carry out accurate media coverage, and enhance the effectiveness and intensity of communication. For example, the media can be divided into central, comprehensive, industry, social city, finance, entertainment and life. They cover different consumer groups, as well as media attributes such as TV, plane, network and new media mobile phones. According to the communication budget of enterprises, we should formulate precise media channels to achieve the goal of brand communication.