Zhang Gang: Fostering Chinese Brands To Boost Pformation And Development

< p > 1. Increasingly fierce international competition focuses more on brands.

In today's economic globalization, the international market has entered the stage of "brand consumption" from "commodity consumption". Especially in the high end products, 20% of the strong brands occupy more than 80% of the market share. The brand is the market pass, is the new competitive advantage, is the competition for the commanding heights.

The development mode of brand economy, that is, taking the brand as the core, promoting the optimal allocation of production factors such as resources, capital, technology and talents, is becoming more mature.

In the crucial period of economic development, all countries in the world put the brand building in an important position. The main industrial countries invariably put the brand in the most important position and promote it at the national level.

In recent years, China has made great progress in brand building, but there is a big gap with developed countries. In 2013, although 96 companies entered the Fortune 500 list, Forbes, the United States, did not have a Chinese brand in the "global top 100 brands".

According to INTERBRAND, an international brand professional institution, the contribution rate of famous brands in developed countries to GDP reached 66%, and only 18% in China. This fully reflects that China's brand < a href= "http://www.91se91.com/news/index_c.asp" and amblyopia status < /a >

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< p > two, building a strong country of quality and calling for strong national brands.

Over the past 30 years, China's economy has maintained rapid growth, the total economic volume has reached second of the world, and the total volume of imports and exports of goods ranks first in the world. "A href=" http://www.91se91.com/news/index_c.asp "China made /a" has spread all over the world.

However, as we all know, China's manufacturing industry is still in a big but not strong state, and there is a big gap with the first phalanx of developed countries, mainly reflecting the weak innovation ability, low quality level and lack of famous brands.

The eighteen Party of the party clearly put forward the "focus of work on improving quality and efficiency".

Brand means better quality, better technology and better service, which will bring greater impact, better efficiency and wider market.

If we say that over the past 30 years of reform and opening up, we have created the world's amazing "China speed". So facing the future, we need the national brand of China made with innovation and quality as the core element.

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< p > three, promote the < a href= "http://www.91se91.com/news/index_c.asp" > brand construction < /a > with the concept of system engineering.

One of the important signs of quality power is to form a batch of modern enterprises and industrial clusters with internationally renowned brands and core competitiveness. Promoting brand building is a major project and systematic engineering.

Enterprise is the main body of brand creation. Whether it is product brand, enterprise brand, industrial brand, regional brand, city brand, or even national brand, enterprise activity is always in an indispensable position and plays a very important basic role.

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China's brand building is still in its infancy. In order to change the status quo of "big manufacturing country and small brand country", we need to strengthen top-level design from the national development strategy level, and promote and promote pragmatically according to China's actual conditions. There are three suggestions. First, we should study and formulate strategic plans for brand development, make clear the strategic orientation of brand development in the economic pformation, select a group of industries with relative advantages, design, advance and deploy as a whole, take the lead in creating internationally famous brands; second, through reform, establish a brand building system with high efficiency and unity; and third, accelerate the development of brand development mechanism that innovating the functions of government, market, society, enterprises and consumers. Third

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< p > four, "Shenzhen quality" is an excellent city brand.

In recent years, the Shenzhen municipal Party committee and the municipal government have innovating the concept of quality first development, and explored the new leap from the "Shenzhen speed" to the "Shenzhen quality" development, creating a new development mode, which has attracted the attention of the whole country.

"Shenzhen quality" has become the core concept of the development of Shenzhen, which not only embodies the development needs of the young and energetic city of Shenzhen. As the epitome of China, it also strongly embodies the only way for China's pformation and development, and Shenzhen has made the city brand with the characteristics of the times with the core content of innovation and quality.

In recent years, the economic and social development of Shenzhen has achieved a new leap. The economic indicators are "double breakthroughs". The per capita GDP has exceeded 20 thousand US dollars, and the total export volume has exceeded 300 billion US dollars.

In 2013, there were more than 60 registered enterprises in Shenzhen, 558 famous brands in Shenzhen, accounting for 1 per thousand, but their sales accounted for 38.23% of the total in the city, and the total tax paid amounted to 34.05%.

City brand is constantly pregnant with product brand, enterprise brand and industrial brand. In turn, product brand, enterprise brand and industrial brand constantly brighten Shenzhen's vibrant city brand.

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