Speech By Chairman Of The Board Of Directors

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201405/12/20140512104259_sj.JPG "/" < > > "

< p > in the afternoon meeting, Mr. Hou Jianchao, chairman of the a href= "http://sjfzxm.com/news/index_c.asp" > "the /a" Co., Ltd., proposed that: < /p >

< p > reviewing the past three years, both the whole market situation and the clothing industry are in a process of integration and adjustment. At the same time, they are also faced with confusion on line and line. Many enterprises and brands are strategically adjusting and shrinking.

In the past few years, we did not shrink, nor did we decline. Instead, we grew at a rate of 15% per year.

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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > "Sen Sen /a >" has such a situation, no matter is that we have chosen a road suitable for our own development, do our best according to our capability, and do what we can in a solid way. At the same time, we have also caught the focus and core of the company development at this stage.

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< p > Hou also put forward four "closely around" in his speech: < /p >

< p > 1, tightly around product centered business philosophy < /p >

< p > > the men's clothing in depth has been dialysate from 70 to 80 after the two generation's behavior styles, and the trend in the main market has made the orientation of consumption more clear.

In similar products, the market will be further strengthened, and the competitiveness of products will be further strengthened.

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< p > two, closely around the development of brand image as a link. < /p >

< p > terminal is the most direct carrier of a href= "http://sjfzxm.com/news/index_c.asp" > brand > /a > promotion and display. In order to study the habit and behavior of terminal consumers, it aims to develop the retail technology of exclusive shops, upgrade the visual image, upgrade the sales skills and service consciousness of the terminal retailers, and take the needs of the distributors as the foothold in the fast changing market.

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< p > three, closely around the informatization driven management method < /p >

"P > whose information is grasped in a timely and accurate manner, who has fast response ability, who will win the market and take the initiative, and will focus on building the terminal information platform, and make full use of the precision marketing service mode of micro marketing into the O2O ultimate format.

It is better to provide partners with technological opportunities for garment industry.

The company will continue to intensify the promotion of ERP and strengthen the construction of information technology team.

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< p > four, closely focusing on the win-win consciousness of service, < /p >

< p > the company's regional managers, sub divisions and headquarters departments have more time to shop. The aim is to provide service for everyone. Any change of the enterprise is for the purpose of service: serving the market, serving the channel and serving the consumers.

I also firmly believe that as long as we work hand in hand together, we will be able to quickly improve ourselves and realize our dreams and goals! < /p >