Zhang Jindong: We Have Seen The Dawn From The Bend To The Straight Road.

Suning Yun held yesterday's annual shareholders' meeting and 2014 investor exchange conference in 2013. Chairman of sunning Yun Shang Zhang Jindong In his speech, he said that through a series of layout, we have seen the dawn of turning straight from bend to straight road.

Speaking of the position of the strategic implementation year of this year, Zhang Jindong said that since the beginning of the marketing reform in 09 years, Suning has now experienced three stages of strategic exploration, strategic layout and strategic implementation.

　　 Suning The strategic layout stage is like the two phase of the new high-rise building next to Suning headquarters, which is clear and clear from all sides. And enter the stage of strategic implementation, just like high-rise buildings built, the process of interior decoration, although not seen outside, but once the decoration is good, it will bring a pleasant experience.

According to Suning's first quarter earnings report, Su Ningzheng is at the most difficult moment. Operating income in the first quarter was 22 billion 869 million yuan, a decrease of 15.93% compared with the same period last year, resulting in a net profit loss of 433 million yuan attributable to shareholders of listed companies, down 187.98% from the same period last year.

Suning had the right time. First quarter Performance explained that the decline in performance was mainly due to the slowdown in the macroeconomic growth in the first quarter and the continued downturn in the consumption boom. The development of enterprises is facing greater external pressure.

For the challenges faced by the transformation, Zhang Jindong believes that the transformation of Suning Internet retailing is a new field that China and even the world's traditional retail industry has entered in the Internet environment. There is no mature experience to learn from and learn from. For Suning, it is not only a transformation of business mode, but also a transformation of management capability. It brings great opportunities to Suning, but also brings enormous challenges.

As for the problems in the transformation, Zhang Jindong did not shy away from the fact that the mentality of the ostrich must never be put to zero. Through this year's strategic management department established by the office of president, he participated in the implementation and management of major projects himself, focusing on the optimization of supply chain, logistics and user experience.

Zhang Jindong proposed to deepen the transformation of supply chain cooperation mode, change the mode dominated by negotiation game, and transform to the mode of commodity cooperation driven by user demand. Focusing on the category of self owned products, we focus on 3C, mother and baby on the basis of consolidating large household appliances.

Facing the doubts and worries of the outside world, Zhang Jindong stressed that "the heart is very firm. We have seen the dawn from the bend to the straight road." And in the future, it is confident that a series of layout of last year will be like the flower buds of early spring.