Zhongshan'S Department Stores Are Trying To Make A Pition.

Statistics from the p China National Business Information Center show that in April this year, the volume of retail sales of key large retail enterprises decreased by 7% over the same period last year.

In the next two years, the retail sales of Chinese entity department stores will continue to decline in the next two years.

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< p > in the past two years, with the rise of WeChat, the O2O mode (combining online and offline, making the Internet the front desk for offline pactions) has entered the view of people, and is considered to be the trend of the development of department stores.

Reporters visit to understand that Holiday Plaza, Zhongshan baby island will soon build a WeChat mall.

As the first department store in Zhongshan to eat crabs, its operation mode and development trend have attracted the attention of other businesses.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > local department store < /a > rarely have "electric shock" < /strong > /p >

< p > electronic commerce has caused great impact on the traditional department store industry. It is an indisputable fact that the sales records constantly refreshed Zhongshan's major department stores.

In July 2010, Nakayama Ikai launched the first online shopping mall to achieve online sales.

However, after a year of operation, some netizens reflect that the mall page has been "upgrading".

The day before yesterday, I entered the website to try to open one plus one online mall, but after trying several times, the webpage automatically turned back to its official website.

Then I consulted one plus one, the customer service staff told me that the website is upgrading now, and the time has not yet been determined for the specific re online.

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"P >" general manager of Yincheng department store, Yinshun also told the author that there was no consideration for opening the online shopping mall. "I have a friend who makes a pull rod box. Last year, double eleven sold 70 million in one day.

Although the electricity supplier is very attractive, our position is not in this piece.

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< p > look at the experience of many famous retail outlets in Zhongshan on the Internet, and the major shopping mall Plaza also stops at the online shopping mall.

It is understood that at present, Zhongshan has not yet opened a department store business.

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< p > < strong > Zhongshan department store test water < a href= "http://www.91se91.com/news/index_c.asp" > O2O mode < /a > /strong > /p >

< p > with the rise of WeChat, some department stores smell out business opportunities.

In the 8 years since its opening up, as the old business circle in Zhongshan, Holiday Plaza has been constantly innovating to adapt to the development of the times. Now, Holiday Plaza plans to develop the business opportunities of "friends circle", develop O2O mode, and build WeChat mall.

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< p > as the first person to eat crabs in Zhongshan department store, the Holiday Plaza has attracted wide attention from the industry. How to operate the Internet Mall and how to achieve the cash register? Wang Jialin, the planning department of Li and square, puts forward the general questions of businessmen.

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"P", according to Miss Zheng, manager of Holiday Plaza promotion, Holiday Plaza plans to establish a LAN connecting all businesses to create a unified cash register system to solve the problem of cash collection. "We have discussed with this type of company now."

But she also acknowledges that there are still some obstacles in the current mode, such as the chain stores in the country are reluctant to change the cash register system and the low acceptance of small businesses.

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< p > except Holiday Plaza, China's mother and baby Department giant baby island Zhongshan branch and Da Xin Tong will also launch the WeChat mall in the near future. "We are already working with Tencent to build WeChat mall and plan to go online in June."

Love baby Island Public Relations Manager Zhang Qing said.

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< p > < strong > Future < /strong > < /p >

< p > strong > high-end consumption, online shopping is difficult to replace < /strong > < /p >.

In the past two years, the retail market of the department stores has been depressed, and the new commercial plaza, such as Li He and Xing Zhong square, which has sprung up in Zhongshan, are constantly diverting from the traditional commercial circles of P.

It is understood that in the next 5 years, 6 commercial blocks will be built in the eastern and western regions, which will bring tremendous pressure to the existing department stores.

Many department stores are seeking a way out in the cracks between the impact of electricity suppliers and the rise of new business circles.

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< p > Zhongshan department store on the one hand is envious of the booming sales of Internet merchants, but on the other hand, they dare not enter the online shopping mall. Why? "/p".

Mr. P, deputy general manager of Henderson general merchandise, analyzed, "on the one hand, there is a lack of professional network talents. On the other hand, it is difficult for businesses to integrate online and offline in terms of price and other aspects."

Feng Jiayuan, general manager of Xing Zhong Plaza, said: "looking at the development of foreign department stores is still dominated by offline stores, and the electricity supplier is only an auxiliary channel, so at present, we still focus on entity management and do not consider opening online shopping centers."

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The advantages of < p > < < a href= > http://www.91se91.com/news/index_c.asp > > network goods > /a are mainly reflected in the price, which has a relatively large impact on 3C, home appliances, and middle and low end retail industry, and the impact on high-end goods is not so great.

Offline shopping experience, intuitive perception of products and other aspects are unable to replace the electricity supplier, and now we are moving towards the direction of experiential shopping center.

Yin also said.

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< p > although the department stores are afraid of the rise of online shopping malls, the development of O2O mode has gradually become their new consensus.

According to Feng Jiayuan, the new Central Plaza, which opened on the 14 day, set up the information department, which is responsible for micro operation, and has a more systematic management of new media such as WeChat.

Zhongshan stores and shopping malls have already opened their own micro-blog and WeChat platforms. However, the application of the platform to the platform is mostly on the basic level such as event publishing, product display and so on, hardly touching the core of O2O.

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< p > Yin Shun also thinks: "O2O is the trend of future development. We will do it in the future. But when we look at the opportunity, we will wait until the market environment is mature and stable, and then consider it. We will not build a platform alone. We will rely on other platforms, such as Tencent, to launch the platform alone, which is a waste of resources."

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