Hangzhou Bai Hui Tuo's "Run On Tide" Business Model Is "Very Fragile".

< p > April 20th, located at No. 34 Renmin Road, Xiaoshan District, Hangzhou City, Zhejiang Province, the headquarters of the "Bai Hui Tuo" mall is closed. Not long ago, a self run shop in the mall had just run into a run, and the goods in the store were sold out. And all of this comes from a message from the crazy network. The boss of Bai Hui Tuo ran away, and the consumption card was unable to be used. < /p >
< p > "heard the news, the public took the consumer card to rush to buy, and the suppliers did not dare to replenish the goods, which led to the sudden collapse of the entire company system." Sitting in such a big and messy office, a chief executive of "Bai Hui Tuo" mall described to reporters what happened at that time. < /p >
< p > reporter learned that Bai Hui Tuo "consumer card" chain store main business is Hangzhou Bai Hui Tuo Trading Co., Ltd., has been established for 6 years. There is a market voice that if it is only because of rumors, it will cause paralysis of the entire business chain, which only shows that the current operation mode of the company is fragile or even wrong. < /p >
< p > at present, the company's 13 self operated stores have been suspended for business. After that, more than 90 partners of Bai Hui Tuo have suspended their consumption cards. < /p >
< p > < strong > Bai Hui Tuo's sorrow: "run tide" /strong /strong >
< p > April 20th, No. 34 Renmin Road, Xiaoshan District, Hangzhou, and the headquarters store of "Bai Hui Tuo" mall on the west side of Chengxiang industrial and commercial office in Xiaoshan district is closed. Through the rolling gate, the display of goods in the mall is chaotic. < /p >
At the same time, in order to maintain the normal order of society and protect the safety of consumers, 13 self operated stores of Bai Hui Tuo were all closed yesterday. At the same time, Bai Hui Tuo had more than 90 cooperative merchants. At present, Bai Huituo's consumption card is temporarily unable to be used in these cooperative business shops. < /p >
< p > the above report also points out that all this stems from a message from the crazy network: the boss of Bai Hui Tuo Trading Co., Ltd. has run away. According to reports, the reporter quoted Bai Hui extension as saying that Shen Shen, the boss of the company, was not on the run, and people in Xiaoshan were dealing with this sudden change. < /p >
< p > the news has spread panic quickly, and many cardholders have rushed to Bai Hui Tuo's own supermarket (Special Topic Reading) to rush to cash and cash it, forcing Bai Hui to close the door. < /p >
< p > reporters at the scene saw that Bai Hui Tuo mall had been suspended and posted a notice issued by Hangzhou Bai Hui Tuo commerce and Trade Co., Ltd. in April 17th, which said: due to the recent social rumor, people in the supermarket are crowded and unable to operate normally. < /p >
"P," its official website said that in the afternoon of March 5, 2014, Bai Hui Tuo held its 2014 annual working conference. Shen Huilin, general manager of the company, also made a work report on the topic of "winning the confidence and using positive attitude and dispassionate way to overcome the current difficulties". The objectives and tasks of the new year's work are put forward. The key points include: actively revitalize the stock assets and achieve a virtuous cycle of operation; gradually pay various kinds of funds in a planned and step by step way; try to increase loans; and actively apply for other policy support to the government departments. < /p >
< p > reporter noted that a few days ago, in addition to the consumer card holders, there were still some suppliers who came to ask for the payment at the headquarters of the Bai Hui Tuo mall. These suppliers reflected that these payments were last year, or even longer. Shen Xiongwei's office in the company's deputy general manager from time to time came out about the settlement of the quarrel. < /p >
< p > Shen Xiongwei declined to interview with reporters, saying that the company has taken over by the government at present, so now it is not answered. < /p >
< p > < strong > consumer's doubts: where have all the money gone? < /strong > /p >
< p > Industrial and commercial registration information shows that Hangzhou Bai Hui Tuo commerce and Trade Co., Ltd. was founded in September 2008. The registered capital of the company is 5 million, and the investors include two natural persons, Zhang Xiao Yu and Shen Huilin. Meanwhile, in September 2012, Shen Huilin also set up another company called Hangzhou Bai Hui Tuo chao chao industrial chain Co., Ltd., with a registered capital of 10 million yuan, and invested by Hangzhou Bai Hui Tuo Trading Co., Ltd. and Zhang Xiaoyu. < /p >
< p > "at the beginning, there were many direct stores, and later became a franchisee. The company was mainly managed." the top executives of the Bai Hui Tuo mall headquarters said the company had the largest number of more than 260 people, and now there are only about more than 20 people. < /p >
< p > < < a href= "http://www.91se91.com/news/index_c.asp > < /a > > the official website of Bai Hui Tuo mall said that the new mode of" a href= "http://www.91se91.com/news/index_c.asp > e-commerce > /a + entity supermarket" has realized the organic combination of network and offline, traditional and modern, tangible and intangible, and created a "24 hour shopping mall" under the "online and offline" parallel. < /p >
< p > there is a market voice that if it is only because rumors can cause paralysis of the whole business chain, it can only show that the current operation mode of the company is fragile or even wrong. < /p >
< p > < a href= "http://www.91se91.com/news/index_c.asp" > Bai Hui Tuo mall < /a > consumer card holder told reporters that Bai Hui Tuo's consumption card had great penetration in the consumption of Xiaoshan district. Almost 80% of Xiaoshan people used it, "almost every township has a franchised store", as far as department stores, small roadside fruit shops, "big RFA and other supermarkets can be used, equivalent to a citizen card." < /p >
Li Weihua, a well-known expert in China's franchise and chain operation, and China University of Political Science and Law's franchise Research Center, told reporters that this mode may be equivalent to different industry alliances, businesses that combine different industries, give full play to their respective advantages, share resources, reduce costs and improve efficiency under the principle of fair competition and reasonable operation. This pattern has appeared over the past decade and is not innovation. P < /p >
< p > Li Weihua also reminds consumers that this savings card has certain security risks. < /p >
< p > many cardholders also have doubts about the flow of their funds. A local resident has expressed his incomprehension to reporters. On the one hand, these consumer cards have been sold to the consumers of the public, and the original outlets have also been sold, but the money of these suppliers has not been settled. Where have all the funds gone? < /p >
< p > according to the report of Zhejiang TV station, at present, the Xiaoshan district government of Hangzhou has intervened. < /p >