Ji'Nan'S "Parent Child Consumption" Hot Shopping Center Attaches Importance To Children'S Experience

< p > Ji'nan Mommy Song Wei recently discovered that the son who was originally inconsistent with the street shopping is now more and more fond of shopping. Later, she realized that her 3 year old son was attracted by the "children's amusement area" of the shopping mall.

< /p >

< p > recently, a survey by the city women's reporter found that in Ji'nan, the boom in "parent child consumption" is sweeping through the traditional business district. Many large shopping centers have introduced related institutions: early education center, children's city, experiential children's goods shopping shop......

These good places to earn children's money, on the one hand, show parents' concern about child rearing problems, and on the other hand bring passenger flow growth to business circles.

< /p >

< p > parents' voice < /p >.

< p > for children to spend a lot of money < /p >

< p > Su Lin, a citizen of Ji'nan, has a 3 year old son. She goes to the mall not to take her children to an early education class, or to a children's playground.

Speaking of the shopping mall not far away from home, she can make a list of a good place for parent-child consumption, but she has no idea about many women's fashion brands.

< /p >

Sun Jiayi, who lives in the Zhonghai international community of Huanyu City, is different. When she takes a rest at weekends, she and her husband take their children to the early education center. P

After class, two couples went to the shopping mall downstairs to relive the "two person world".

At noon, a family of three had a big meal together, "this day is full and not tired."

She said that excluding the nanny's monthly salary of 3000 yuan, the total monthly consumption of imported milk powder, toys and diapers should be seven thousand or eight thousand yuan.

< /p >

< p > Qiu Xiaoyan, principal of the cradle early education center, believes that since the parents of the 1980s and 90s are updating their ideas on the way of upbringing of the next generation, they pay more attention to the way of education.

Although the cost of the cradle and early childhood education institutions has risen by 5% per year, they are "not bad money".

6 years after entering the Ji'nan market, she admitted that the Jinan people had a gradual acceptance process for the early education institutions.

As one of the early education institutions in Ji'nan, where she first settled in shopping centers, she believes that nowadays, "children's formats" attract family members to shopping malls, and are willing to spend more time staying here, which is also a necessary means for shopping centers.

< /p >

< p > statistics show that at present, children under 14 years of age in China are close to 300 million, of whom 100 million live in urban areas, and children's consumption expenditure accounts for 25% of the total household income.

With the opening of the "two child" policy, the number of children's consumption expenditure will increase.

< /p >

< p > < strong > reporter survey < /strong > < /p >

< p > < strong > < < a href= > http://www.91se91.com/news/index_c.asp > > doll consumption < /a > drive shopping mall < /strong > /p >

At 9:50 a.m. on April 16th, there was still 10 minutes away from the operation of Huanyu City, but the newspaper reporter saw that although it was working day, there were more than 10 parents with children at the entrance to the mall waiting to open the door.

"As soon as I open the door, I usually take my child to the 3 floor."

Ms. song, the retired citizen, set up an unlimited number of children's entertainment venues for her grandson. She said that children like to play, and they can also go shopping and shopping in supermarkets.

< /p >

< p > due to the adjacent Huanyu city international community, the shopping center at the beginning of its establishment paid special attention to the planning and setting of "children's format".

The 3 floor of the shopping mall has opened a special children's district. The children's related brand names such as youtang hall, toy tribe, left hand right hand, spring city baby, Tom bear and so on are all settled. Theme parks, sand pools, paintings and so on are all available. Almost every shop has a fixed customer base.

< /p >

< p > according to the staff of "left hand and right hand" of the DIY creative experience Museum, the shop can be described as "the sound of children's voices" at weekends or at ordinary times, and there is almost no vacant location.

Last year, Mothercare, an internationally renowned brand of infant and young children's merchandise chain from Britain, entered Ji'nan.

"Our store is highly praised for one-stop shopping, many of which are European standards."

The staff of the store said last year's "daddy went there" was also popular with Kimi and Wang Shi Ling.

< /p >

< p > reporters see, in contrast to shopping centres and commercial areas, the "a href=" http://www.91se91.com/news/index_c.asp "clothing" /a, jewelry, home products and other adult products are slightly "dull".

< /p >

< p > in addition, the Ji'nan Shimao International Plaza, which has opened up recently, has also promoted the "children's world" as one of the promotional features. The involvement of more than ten parent brands has shown that the shopping mall attaches importance to the "children's market".

Last year, the famous "mother child" brand, known as the "child king", was located in Wanda Plaza. The children's special district planned by Kaiyuan square on the Daming Lake is also actively attracting investment. < /p >

< p > these changes indicate the importance of the whole market to "parent child consumption".

< /p >

< p > < strong > parental dissatisfaction < /strong > /p >

< p > < strong > site congestion facilities are not sanitary > /strong > /p >

< p > nowadays, the proportion of "parent child consumption" in the proportion of household consumption is getting higher and higher, but parents have different opinions on their role, service and supporting facilities.

"There is no way to be a parent."

Mr. Song thinks that although he knows the price is high, he is willing to send his children to the early education class and creative class.

"There are things we can't teach at home. Without this condition, there is no such thing. We don't want our children to lose at the starting line."

< /p >

< p > more parents expressed dissatisfaction with crowded venues and unhygienic facilities.

"There was a weekend to take children to children's entertainment places. The children were very crowded that day, and some children had a quarrel in order to grab the site."

Public Liu said that some children experience area due to the opening time is earlier, the damage of toys is more serious, the pattern is not rich, hoping to "slowly improve".

"Children are of different ages. Some older people are more active and active, so they run around, and younger children are easily hit."

Citizen Chen Nv said.

< /p >

< p > in addition, many shopping arcade children's playgrounds, crawling mats, amusement toys and so on have also attracted many children, but parents are not at ease about the disinfection of their facilities.

< /p >

< p > strong > shopping malls < a href= "http://www.91se91.com/news/index_c.asp" > experiential consumption < /a > increase < /strong > /p >

< p > more and more shopping centers, including children's experience playgrounds, and larger and larger facilities.

Traditional shopping areas have been shrinking year by year, but children's areas are growing.

What is the reason for all this? < /p >

People in the retail industry think that it is difficult to save traditional retailing because of the simple shopping experience, and consumption diversification is attractive. P

In recent years, large shopping centers have focused on introducing businesses and institutions that consume children's theme, hoping to mobilize the activity of the whole business circle. "If we look at the distribution of shops, the children's business in shopping malls is increasing year by year, and we can see it intuitively."

A staff member of the shopping center of the city center said that the proportion was "increasing in the past two or three years".

< /p >

< p > business expert Hong Tao said in an interview with the media that many shopping centers had dropped the proportion of shopping from 60% to 70% to 30%. "This is because the impact of the electricity supplier has made shopping centres have to focus on experiential consumption, and on the other hand, businessmen have seen potential opportunities for children's consumption."

He said that children's industry used to be sold in shopping malls or shopping centers as a product of children's specific products, but with the development of Commerce, the proportion of retail sales of specific products decreased year by year, accounting for only 20%.

< /p >