Hebei Baigou Fight For "Moving Batch" Three Places Saw

< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201404/17/20140417085147_sj.JPG "/" < > > "

The day of Baigou Town, P, begins with business.

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< p > 7:30 in the morning, the early spring of the central Hebei Plain has not yet welcomed the warmth, and the Baigou has been busy.

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< p > Logistics Park, DaBa Railway Station, < a href= "http://sjfzxm.com/news/index_p.asp" > mall < /a >, factory, delivery and delivery, open material, high car, table top spray.

Tons of excipients were brought in, tens of thousands of bags were sent out, the driver was in the car, the young workers were on duty, the small owners selling leather bags watched the store, and wholesalers from all over the world were on the road.

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Less than 12 hours after P, Baigou has already consumed 5000 tons of goods, sent and sent 100 thousand express orders, produced hundreds of thousands of bags, and completed nearly 200 million yuan of pactions.

On the evening of March 23rd, the daily economic news reporter stopped at STO Baigou business hall for 20 minutes, and the frequency of sending goods from the front office was at least one minute per minute.

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Baigou, a small town in Hebei, has gained attention in the Baigou mode. < p >

Baigou is located 102 kilometers south of Beijing, 108 kilometers west of Tianjin, 62 kilometers north of Baoding, between Beijing Shijiazhuang Expressway and Dachang expressway, and north of Rongwu expressway.

This is a triangle hinterland, which is located in the center of Beijing, Tianjin and Hebei.

In 2013, Baigou achieved a GDP of 7 billion 100 million yuan, or 160 thousand of the resident population contributed 44000 yuan, and its contribution was nearly 5000 yuan more than that of Hebei's per capita GDP in the same period.

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Under the background of the integration of Beijing, Tianjin and Hebei, Baigou is inviting the wholesale market of Beijing zoo, the big a href= "http://sjfzxm.com/news/index_p.asp", the "red door clothing city" and "P" to come to undertake the capital industry spillover.

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< p > however, Yongqing, Hebei, is challenging the Baigou because of its convenient location and Guan's location. It also wants to fight for the high-quality spillover resources.

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< p > this is a three party seesaw battle. Baigou's strong hand cannot be underestimated.

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< p > < strong > seize the "move batches" to three saw /strong < < /p >.

For more than a month, officials from Yongqing, Guan and Baigou three have met closely with the national development and Reform Commission, the Beijing Municipal Development and Reform Commission, the wholesale clothing market of the zoo, and the wholesale clothing market in Dahongmen, P.

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< p > April 2nd, a news about "Langfang Yongqing is about to sign an agreement with Beijing Xicheng District government," a href= "http://sjfzxm.com/news/index_p.asp", "moving batch < /a > landing Yongqing" was first launched on micro-blog.

However, according to "daily economic news" reporter, on the same day, the national development and Reform Commission, the Beijing Municipal Development and Reform Commission, and the relevant people of dynamic approval were holding a meeting in Baoding and visited the Baigou.

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< p > then, the Xicheng District government of Beijing refuted the rumor, claiming that the two countries only signed the "Cooperation Framework Agreement" and did not involve specific projects.

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Less than P > three, the battle for moving batches has not been decided yet, but under the intensive impact of information from all sides, housing prices in Yongqing have risen.

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< p > and in the battle of "moving batches", "moving batch" is just a symbol.

In the six districts of Beijing, there are 22 wholesale markets, of which 16 are Dongcheng and Xicheng.

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< p > the daily economic news reporter was informed by a person close to the decision making group of "moving batch pfer". In fact, the wholesale market of zoo, Dahongmen clothing city, and Tianyi small commodity market are all competing for Hebei.

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< p > in these small commodity wholesale markets, the "mobile batch", with the peak flow of 110 thousand people per day, is undoubtedly the best among them.

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< p > some people think that closer to the core of competition is Baigou and Yongqing.

Baigou has a relatively mature wholesale market and factories, and the format of "former shop and post factory" has been formed. Yongqing is conveniently located and has planned to build the land of the wholesale clothing store and factory area.

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< p > a person close to the move decision making layer told the daily economic news reporter that "80% of the possible mobile batches will fall to Yongqing, and Yongqing has planned this two or three years ago".

But this argument has not been confirmed.

However, Ma Yufeng, deputy secretary and mayor of Baoding Municipal Committee, told the JINGWAH times in March that "it is possible to finally settle in Yongqing, Langfang. Yongqing is closer to Beijing, and a straight line is fifty or sixty kilometers away."

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< p > Yongqing takes over the "dynamic batch", which will make its investment plan started several years ago.

A person familiar with the matter, who did not want to be named, said, "what is mainly invested in Yongqing is a" Zhejiang Consortium "whose original intention is to see the great potential of" moving the batch "into Yongqing.

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< p > now, Baigou has set up a leading group of leading members of the leading group and relevant departments as members. It is responsible for contacting all levels of government departments, tracking and studying Beijing's dynamic batches and Dahongmen market situation, formulating feasible plans, initiating docking and promoting jointly.

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< p > Baigou has already formed a relatively mature wholesale market of luggage and bags. Its e-commerce business ranks the top three in China. However, the wholesale market of the zoo which is dominated by the main retail industry is difficult to match the industrial format.

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< p > < strong > Baigou ambitious /strong < > /p >

< p > from Beijing to Baigou, you can choose high speed rail or directly take the Beijing 838 bus to Gaobeidian and then drive south for 30 kilometers.

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< p > "it is not very convenient to pfer now. In the future, buses will be directly connected to Beijing." the responsible person of Baigou New Town Management Committee said, "soon, Baigou's location and pportation advantages will be strengthened."

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< p > the basic attitude of Baigou is to actively strive for the relocation of the wholesale market of Beijing zoo.

The responsible person believes that "Baigou has a mature market in clothing, shoes and hats and bags, and also has mature market management experience. The government will provide more tilting in supporting facilities and infrastructure construction."

It is understood that the governments of Hebei and Baoding have granted Baigou trial rights in many areas such as land, finance, taxation, investment and so on.

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< p > "daily economic news" reporter found in the survey, in order to invite dynamic approval, Dahongmen and so on come to "settle down", Baigou almost to mobilize and optimize the allocation of resources to the extreme.

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< p > at present, Baigou new town has 14 professional markets with a total area of about 4000000 square meters, forming a comprehensive business cluster of luggage and bags Market, small commodities, clothing, shoes and hats, and so on. In 2013, the market turnover was 60 billion yuan.

Since 2012, 7 square kilometers of land in the northeast of Baigou has been planned as "Baigou New Area", and invested 50 billion yuan to build and build an international comprehensive trade city.

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< p > according to the planning of Baigou New Town Management Committee, it will take 5 years to develop into China's largest production and marketing base for bags and the most powerful business logistics gathering area in northern China.

At present, the 1 million 100 thousand square meter trading center is open.

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< p > > with the policy of the capital economic circle, we will plan and construct the Gaobeidian Expressway station to the Baigou expressway, the capital second airport to the Baigou express line, the Beijing light rail to the white ditch, the construction of the Baigou station of the Jinbao high speed rail, and further improve the Baigou new city logistics and Commerce pportation network. According to the planning of the Baigou new town administrative committee, the construction of "big traffic" is the most important.

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< p > however, Baigou does not seem to be satisfied with passive reception of Beijing spillover industry.

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< p > the daily economic news reporter found in a Baigou development planning document that Baigou's goal is to re integrate the surrounding light industrial products. Through the development of Baigou market, the textile and Garment City, the electricity supplier Industrial Park, the light industrial industrial park and the modern warehousing and logistics park will be formed. The new business and industrial belt will be formed as the backbone of Rongcheng's clothing, Anxin shoes, Xiongxian hat, Gaoyang textile, Suning fur, Qinghe cashmere and other industrial clusters, so as to truly realize the pformation and upgrading of the industry.

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"P" in the eyes of Baigou people, the development of e-commerce chain industry, is the core of reversing the traditional "scattered" impression of trade and trade industry.

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< p > < strong > flat Business > /strong > /p >

< p > March 23rd evening, the daily economic news reporter stopped at the STO Baigou business hall on the roadside of Beijing white for 20 minutes, and the frequency of sending goods from the front office was at least one minute per minute.

"These are all electronic business deliveries," said Liu Na, manager of STO Baigou business hall. The development of Baigou e-commerce has given great opportunities to the express delivery industry. Now, almost all express companies that call names have gathered in Baigou.

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< p > according to Liu Na's description, the real development of express industry started in 2011.

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< p > Shang Yonghua, deputy general manager of Hebei Agel Ecommerce Ltd, is responsible for the construction of e-commerce industry park in Baigou.

He told the "daily economic news" reporter, its electricity supplier website platform data show that more than 90% of merchants in Baigou luggage mall have realized the mode of electric business operation. From 2011 to now, the annual growth rate of Baigou e-commerce has reached 30%.

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P, the partner of GUCCI leather products manufacturing Co., Ltd., who runs Leather Men's bags, told the daily economic news. "In 2010, we opened a shop in Taobao, and hired someone to operate e-commerce in 2011. Now its brand has been fully rolled out on the main electricity supplier platform in China, and the monthly peak can reach 2 million yuan."

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< p > > "Baigou" is one of the ten largest Taobao villages. Now there are more than 12000 e-commerce small and micro enterprises, and the express delivery date is 100 thousand single, "Guo Cai, deputy general manager of the international commercial center, told reporters." our statistics show that, from the number of employees, market share and paction volume, Baigou should be ranked the top three of the ten largest Taobao villages in the country, sometimes even the first place.

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< p > in the planning and construction of the Baigou New District, the daily economic news reporter observed that the community with four high-rise buildings has entered the capping stage. Shang Yonghua said, "this is the future e-commerce industry park, covering an area of about 500 mu. Now, the support policies for pre-sale and after-sales service of small and micro businesses are being worked out, including office leasing, customer service training, photography, model sharing, warehousing, delivery and so on. We hope that the electricity supplier can be organized to form an industrial joint force."

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< p > the emphasis on the development of e-commerce has been reflected in the "Baigou development opinion". The "opinion" plan integrates existing electric business providers, sets up an e-commerce platform supported by cloud computing technology, and puts the e-commerce Industrial Park in the provincial e-business platform demonstration area, and supports the special funds.

Baigou new town administrative committee said, "here will be set up as an e-commerce demonstration base integrating online shopping, wholesale, retail, exhibition, training, logistics and distribution functions, to promote the integration of e-commerce and financial services, and to pform traditional industries with information technology".

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Less than 1 kilometres north of the Electronic Commerce Industrial Park, P is a Baigou shopping mall with 1 million 100 thousand square meters in operation. The mall is owned by Longji Taihe Group, which is owned by Ho Dao international.

In fact, Baigou currently has 11 commercial and professional markets, all of which are owned by Longji Taihe and the modern logistics park that Baigou wants to upgrade, Longji Taihe is also actively involved.

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< p > "daily economic news" reporter learned that Longji Tai and want to take advantage of the Beijing industry spillover, and Beijing dynamic batch or Dahongmen and other professional property owners of the property exchange for cooperation.

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< p > "industrial docking policy will be formulated according to the spillover industry demand of Beijing and the policies undertaken by the Baoding municipal government." Guo explained to reporters that the cooperation aimed at spillover industry in Beijing will mainly be conducted at the level of the property owners of the mall. "Because some of the property owners of the professional market and the mall are state-owned enterprises, some are private enterprises, and there are collectively owned ones. Therefore, we also want to take part in their shareholding, and our industry in Baigou also welcomes the other owners to invest and develop together."

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< p > Guo said, "there are two ways of cooperation. One is to avoid rent, time and amount to be determined; the second is to carry out the equity swap with the Beijing dynamic wholesale or Dahongmen wholesale market property owners, because the industrial chain of Baigou has developed more completely, so we should continue to upgrade warehousing and logistics links."

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< p > "daily economic news" reporter understands that Baigou is carrying out the modern upgrading of warehousing and logistics links. Among them, the International Information Logistics Port covering 1000 mu and the International (bonded) logistics and warehousing Industrial Park project covering 900 Mu have been listed in the list of key construction projects of Baigou new town. Guo has revealed that rookie logistics, central reserve and COSCO have already completed the preliminary cooperation negotiations and contract signing, and the project will start in a month.

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< p > "after the completion of the project, we will realize the storage, order and logistics of information, and form a more flat closed loop." Guo believes that this will help to increase the attractiveness of Beijing moving batches.

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< p > < strong > agent's concern < /strong > /p >

< p > in Baigou's bags and lakes, it can also be subdivided into the Henan gang for male bags, the Hunan gang for the middle class women's bags, the Zhejiang gang for the trunk boxes, the middle and high-end women's bags, the genuine bag or the Guangdong agents of the brand agents, and the Baigou local gang that makes low-priced women's bags, student bags and outdoor sports bags.

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Shang Yonghua, who has been observing Baigou market for a long time, told the daily economic news reporter that Baigou had completed the pformation from "original production and self marketing" to the "processing and channel" division of labor in the primitive stage of P.

The Baigou businessmen are now part of specialized processing, part of the specialized channels, that is, agents.

Due to geographical relationship, retail outlets are directly established by factories in Tianjin and other places close to Baigou, while Beijing is mostly agent sales mode.

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< p > "if a href=" http://sjfzxm.com/news/index_p.asp "> dynamic batch < /a > to move to Baigou, the agents in Beijing will not follow, they also represent other brands, channels and businesses are all established in Beijing.

Yu Mei told the daily economic news reporter.

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"P" Yu Mei's GUCCI Europe Leather Manufacturing Co., Ltd. has a 3800 square meter factory in Baigou, specializing in the production of medium Leather Men's bags. Since its establishment in Baigou in 2006, the business scale has been steadily developing to the present monthly output of 20 thousand bags, and some parts of the business will also be OEM.

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< p > there are more than 1400 private brands like GUCCI Europe in Baigou, most of which employ the marketing mode of call agents. For them, the advantages of agent sales are obvious: save energy and cost of self built retail channels, and focus on brand building.

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"P," Yu Mei bluntly said, "if the wholesale business such as moving and moving to Baigou, then for agents, it will be difficult to choose, because Baigou gathered so many manufacturers, manufacturers and agents together, agents will not have a competitive advantage."

In her eyes, the greater advantage of moving batches is that they will bring clothing, shoes and hats and other industries to improve the composition of Baigou market.

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Yang Song, the marketing manager of the "P supplier", "China supplier", has been working with Baigou for many years. He is more familiar with Baigou. He thinks that besides the clothing shoes and hats that can be found in Baigou market, the relocation of movable batches will attract luggage manufacturers and agents in Guangdong, Zhejiang and Fujian. The impact on the local market will be inevitable at that time.

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