Outdoor Brand Competition Is More And More Intense, Most Of Them Enter Shuffling Adjustment Stage.

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< p > in life, Kay Lok, Lois, Decathlon and other a href= "http://sjfzxm.com/news/index_p.asp" > outdoor brand < /a > has been widely welcomed by consumers. Lining and other sports brands enter the outdoor market, and their efforts are also functional outdoor leisure a href= "http://sjfzxm.com/news/index_p.asp" > clothing < /a >.

These brands have been subdivided in price, ranging from mass to high-end consumption, and not only for outdoor clothing production, but also for professional outdoor products such as tents, sleeping bags, camp lights and so on.

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These brands, which have been developing for many years, have basically completed the operation of the whole category products by virtue of their initial advantages. < p >

After running in and adjustment, they have basically formed a complete supply chain system.

But for new enterprises entering the outdoor industry, giving them space seems to be getting smaller and smaller. Casual outdoor seems to be the only choice.

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< p > a newly created outdoor brand leader said, "the outdoor outdoor brand competition in the domestic outdoor products market has almost entered the white hot stage. There are international big names," l'fis "and" Bbu Ryak ". Among them, there are also domestic professional outdoor brands, namely, a href=" http://sjfzxm.com/news/index_p.asp "," Pathfinder "/a, and OZARK.

For such a new brand like me, there are also those pioneers of these outdoor brands.

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The market positioning of the brand P is: combined with outdoor functional and leisure clothing elements, as a whole scene clothing that crosses outdoor and business and leisure fields, it has the functions of windbreak, waterproof, breathability and so on, and it also integrates leisure elements into casual clothes. Finally, it becomes the best choice for outdoor sportswear and leisure people.

Although they have chosen a subdivision to operate in order to achieve the effect of differentiation, after careful market research, they are still a casual outdoor brand from the actual effect, and the competitors are also facing strong strength.

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< p > outdoor industry has been developing steadily after several years of rapid development. During the ISPO period, many brand executives indicated that the outdoor industry has entered the stage of adjustment and shuffling.

This is not good news for those who want to enter the family circle now.

They need to think: why should they enter the outdoor circle to catch up with the rapid growth wave or really join the industry?

Outdoor products need technical support and need to accumulate. If it is the former, the lower threshold < a href= "http://sjfzxm.com/news/index_p.asp" > casual wear < /a > is indeed the only choice, but to choose the latter, there are still many things to do.

As a new brand, it is important to find the right entry point and find the target customer group. But for outdoor clothing, its functionality is the most important. Only by establishing a good reputation among users and enhancing brand value can enterprises develop longer.

High end brand generates high profit margin, which makes the R & D fund of enterprises abundant. The new high-tech functional clothing extends the brand vitality and improves brand loyalty, so that the brand can continue to take the high-end line.

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