Retail Industry Ushered In The Era Of Brand Consumption Accelerated By O2O Express

< p > in recent years, e-commerce, represented by Alibaba, has been developing vigorously. Although in the short term, the real business is affected by the impact of e-commerce, such as the decline in performance and so on, in the long run, the relationship between e-commerce and real business is still a symbiotic and common prosperity, and no one can replace it. < /p >
Consumers will be more willing to pay for the environment, services, experience and emotions. Many commercial projects begin to adjust their formats, increase leisure, catering, entertainment, and extend to children's amusement facilities, museums, etc., in exchange for the full score experience of customers through relaxed a href= "http:// www.91se91.com/news/index_c.asp" > shopping environment < /a >, and the core of future business competition lies in experience. "P" < /p >
< p > > ten thousand shoe mall CEO Yao introduces, below the a href= "http://www.91se91.com/news/index_c.asp" > 10000 shoe mall < /a > offline 4S experience shop will have coffee shop, children's amusement park, private custom center, intelligent massage area, cultural paradise, cloud service area, brand exhibition area and so on. This is also an important part of shoe shopping mall to create experiential consumption. < /p >
< p > despite the fact that e-commerce is very developed now, consumers need more communication and communication. The shoe mall will become a leisure shopping center as a terminal for selling goods and services. It will affect customers' experience through the combination of goods, service and atmosphere. < /p >
After P, the experience economy also ushered in a real era of brand consumption. Take the shoe industry as an example, China produces more than 10 billion pairs of shoes each year, accounting for nearly 70% of the total global shoemaking. It is the largest footwear manufacturing base in the world, and the world's largest exporter of "a href=" http://www.91se91.com/news/index_c.asp "footwear" /a. < /p >
Less than P, however, internationally, China's export shoes are mainly OEM processing, with almost no private brands recognized by foreign markets. They mainly occupy low-end market, and the proportion of middle and high grade shoes and private brands is very small. < /p >
Under the leadership of Mr. Yao Yu, the shoe mall has repositioned the brand by purchasing and annexing the existing competitive shoes brand in the market, plus its own 1/3 brands, and upgrading the brand by inviting celebrity endorsements, so as to create a competitive brand of P. < /p >
< p > 10000 shoe mall is not only a platform, but also a brand dealer and retailer. It only needs to make good use of the resources of different channels and lines, give full play to their respective advantages and balance the interests of all parties, so that a good O2O plan can be launched. < /p >
< p > it is learnt that at present, ten thousand shoe mall is carrying out the negotiation of regional distribution developers in various regions, and the rebate of the shoe mall to distributors is far higher than the average level of the industry. < /p >
< p > Mr. Yao Yu said, "the 10000 shoe mall was established to change the non-standard ecological chain of the footwear industry. From manufacturing manufacturers to channel distributors, from terminal retail to consumers, we will make the biggest profits and leave the greatest benefits to every link in the chain so as to build a healthy business circle." < /p >