WAL-MART Layout Three Or Four Lines Of Urban Retail Formats To Be Upgraded

< p > < strong > closing shop tide < /strong > /p >

"P", according to people familiar with the matter, in recent two years, WAL-MART has carried out a survey of all the stores in Shanghai, and Yin Gao West Road store has not been improved since its turnover has long been written into the list of Guan Zhang, and the newly opened Wanda shop has been given high hopes because of the strategic adjustment that has been carefully arranged.

"Radiation area is similar, two" merge similar item "is expected.

The person familiar with the matter said.

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In the whole country, the other 5 shops that exit in March were mostly "dead" in the more ruthless industries "P".

In March 31st, WAL-MART's two stores in Ma'anshan were both closed, because the supermarkets along the Yushan road were crowded together and the competition became white hot.

At the end of 2010, in order to "snipe" north of the Yushan road to the Century Lianhua and Yushan Road south of Auchan, WAL-MART opened a shop from the only place of Auchan. At the same time, in order to squeeze into the rain mountain road, the other end of the agricultural industry and commerce, Hua Run Su Guo and Carrefour's "War Within Three Kingdoms", and at close quarters to open another shop, eventually two stores have been defeated.

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< p > insiders pointed out that WAL-MART's closing shop tide was paying for its "Crazy" before.

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WAL-MART, which has always been low-key, has increased hundreds of stores since 2007. The huge expansion of stores has brought about increasingly obvious management loopholes. P

The "green pork" scandal that broke out in Chongqing in 2011 finally led to the collapse of the procurement strategy to match the expansion of stores and directly led to Chen Yaochang's downfall.

In order to clean up WAL-MART store's scissors, Gao Fulan, a New Zealand new employee, had to shop in 2012.

Before 2011, almost no stores were closed, and in 2011 and 2012, 19 stores were closed by acceleration.

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He Canfei, Professor of the school of urban and Environmental Sciences, Peking University, said that China had regional restrictions on pnational retail business before 2004. WAL-MART initially set up headquarters in Shenzhen. So before 2000, it only tried to enter Yunnan outside Guangdong. Before 2004, WAL-MART only adhered to Guangdong as the center to spread to Southern China, and Liaoning took the breakthrough point in Northeast China and Bohai bay to conduct water test layout, and did not enter Beijing and Shanghai at all.

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< p > "by contrast, Carrefour, headquartered in Shanghai, has entered the 11 provinces and cities of North Guangdong, Tianjin, Chongqing and Jiangsu by using the superior cargo and logistics infrastructure of Shanghai before 2000."

He Canfei said.

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< p > the first opportunity has been lost, which makes Chen Yaochang, a radical style, open up shop for several years in a row.

But the management loopholes brought by the expansion of the store also embarrassed the distortion of the system.

"In order to adapt to the rapid expansion of the number of stores in 2010, Chen Yaochang rewrote the centralized procurement mode of WAL-MART, devolved power from headquarters, including procurement rights, to all regional directors, which brought dissatisfaction with the management of the United States."

Insiders analysis said.

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< p > industry analysis pointed out that in order to play the advantage of < a href= "http://www.91se91.com/news/index_c.asp" > American mode < /a >, WAL-MART must maintain proper shop opening frequency in the future, but in the background of the increasing operating cost of large cities, WAL-MART can only use three or four line cities as life saving driftwood.

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< p > < strong > three or four line layout as "life-saving grass"? < /strong > < /p >

< p > it is reported that in 2013, WAL-MART opened 30 new stores, only in the fourth quarter of 2013, WAL-MART opened 14 new stores in Hunan, Sichuan, Guangdong, Hebei, Jiangxi, Henan, Hubei, Yunnan, Shanxi and other provinces, of which more than 75% of the new stores were located in the three or four line city.

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< p > "the market environment we are faced with has changed. With the development of urbanization, the emerging city business circle is rising, and the existing business circles are changing. We need to reconsider these factors, keep pace with the pace of urban development, improve the combination of formats, and ensure that the company is on the right track in the development of the market."

Wu Cong, senior director of WAL-MART hypermarket operation, said.

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Qi Xiaozhai, director of Shanghai Commercial Economic Research Center, said: "Shanghai's hypermarket started early, 20 years ago, the number of stores is large, the density of distribution is high, there are only seven or eight foreign investment, WAL-MART is out of the saturated market, and put energy into the development of emerging markets."

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< p > in fact, after entering a province in 2004, WAL-MART has already taken note of the two or three line cities. For example, when entering Anhui, Zhejiang and Hebei, Wuhu, Jinhua and Langfang were selected as the opening places of the first store.

He can fly investigation found that more than 70% of WAL-MART stores concentrated in 3 million cities and towns below the population, and more than 50% of Carrefour stores concentrated in 4 million cities and towns above the population.

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Gao Fulan, President and chief executive officer of China's p a href= http://www.91se91.com/news/index_c.asp, also said in an interview last year, "in recent years, the acceleration of China's urbanization process, the development of the middle-income class and the increase of disposable income of residents have brought unprecedented opportunities for WAL-MART to enter the wider local market." a

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< p > Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, seems to be out of the second tier cities, and the expansion of the three or four line cities may also have cost considerations.

"Second tier cities in the first two years of the rapid development of commercial real estate, for large business super also have no rent, now the rent free agreement expires, may increase the cost, so many large supermarkets are withdrawing."

Zhao Ping said that in the three or four tier cities, because local governments will introduce WAL-MART and Carrefour as a performance project, they will have more advantages than local businesses.

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< p > Zhao Ping believes that WAL-MART is the right choice for WAL-MART to seek breakthroughs in the three or four line cities. First, it has more advantages than the local merchants, and the two is that it can be used as an early layout of the P.

Zhao Ping explained that WAL-MART's integration in the United States and online is a great advantage, and it hopes to copy this model to China.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > retail format < /a > to be upgraded < /strong > /p >

< p > obviously, Carrefour's bad luck is directly related to its crazy expansion, and at the same time, it has nothing to do with changes in the market.

In recent years, it is no longer a novelty for big business to go out of business.

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< p > the rapid development of the electricity supplier is undoubtedly a fuse that causes the overall profit of the retail industry to shrink, but in addition, the rent increase is the most unstable and increasing cost pressure source of the retail industry.

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< p > some analysts have pointed out that the continuous high commercial real estate rent is the main reason for the "closing shop tide" in the retail industry.

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Wang Liang, director of the Shanghai Institute of circulation economics, said: "the lease period of large business is usually 10 years -20 years. From the opening of the Chinese retail market in 2004, the retail expansion has been going on for nearly 10 years, and many early commercial projects are due to expire."

Because of the rapid rise in housing prices and the inability of some retail businesses to bear, there has been a wave of retailers closing up in all cities across the country.

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< p > according to the analysis of China's Chain Industry Association, 2002 is the fastest time for -2005 chain stores to open stores. Quite a few stores have been tenant for 10 years. The rent has been multiplied in recent two years.

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Besides P, the retail formats of more distinctive local supermarkets are growing rapidly. The competitive environment of retail industry is no longer comparable to that of WAL-MART, Carrefour and other retail enterprises.

And more and more retail enterprises, even luxury retail enterprises, are shifting their line of sight to the cities below the second line, and whether this road can really go through, can only make a big question mark at present.

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