Large Shopping Centers Enter Shenzhen Market Competition Is Very Record

< p > under the strong interests of the game, basically every few days, there is a new version of the local retail business dynamics. There are many well-known rumors of "a href=" http://www.91se91.com/news/index_c.asp "retail brand < /a".

In such a real situation, the reporters collected these business rumors, and then sought evidence from the heads of the major business organizations, hoping to help investors and industry clarify their relationship and try to clarify all kinds of gossip in the local retail business circle in order to face up to them.

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< p > < strong > confirmed 1 < /strong > < /p >.

< p > < strong > Sam's member store will open Third branches in Shenzhen and join hands with Hong Rongyuan. The store will be located in Longhua New District < /strong > < /p >.

< p > < < a > > http://www.91se91.com/news/index_c.asp > > WAL-MART > > /a > group is an important weapon in China's expansion and profitability. After years of market cultivation, Sam member store has entered the golden outbreak period in recent years.

In addition to the acceptance of membership, this business model has gradually been accepted by the Chinese people. It has also been highly recognized in the field of food safety, health quality and category selection. It is considered that this type of hypermarket will gradually become the mainstream.

In the applause, Sam's member stores began to become more high-profile in recent years, and the speed of opening stores is accelerating. So far, there are 10 stores in China.

Last year, WAL-MART Wen'an China Senior Vice President and chief operating officer Sam told reporters that enterprises will increase 7 stores over the next one or two years. The ideal state in the future is to increase 10 stores annually, which can cover 35 large cities in China.

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< p > recently, rumours about the rapid expansion of Sam's member stores in China are endless, including the location of two stores in Shenzhen.

For the rumors of more and more prosperous rivers and lakes, reporters last week on WAL-MART China Sam member business vice president Du Limin to verify.

Du Limin said that it was true that Sam's member stores wanted to open Third branches in Shenzhen. At the moment, the location of the store was basically finalized. However, since the opening of each store needs to be finalized by the US headquarters, there are variables in theory, so it is not yet possible to announce the specific location.

"It can be said that if everything goes well, the store will meet with the citizens of Shenzhen two years later.

As sales in Shenzhen's deep country stores are very good, sales rank first in six consecutive years, and enterprises are optimistic about Shenzhen's retail market.

As far as I'm concerned, I don't think there are 5 Sam club stores in Shenzhen.

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< p > although Sam has been silent about the location of the third stores of < a href= "http://www.91se91.com/news/index_c.asp" > Shenzhen < /a >, there have been many conjecture in the industry, and even more versions have been released.

In view of this, WAL-MART China responded exclusively to the reporter's question yesterday in the form of an electronic official letter: "we have reached a cooperation intention with the Shenzhen Fang Yuan Real Estate (Shenzhen) Co., Ltd. and signed an agreement. We plan to build 1 new Sam stores in the southwest corner of the East Ring Road and the Mei Long Road intersection in Longhua new district.

Details of the opening date are still under further planning and determination. We have no information to disclose at this stage.

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< p > a senior person in the industry has analyzed that Sam's member store has been very cautious because of its wide range of radiation and high hardware requirements. As the first two stores were opened in Futian and Longgang, the third stores were also expected to settle in Longhua new district.

On the one hand, it can form a golden triangle with the former two stores. On the other hand, although the business of Longhua New District has risen quite rapidly in recent years, it does need to build a key business circle in the region through commercial luminous bodies, so that it can compete with the old liberated areas. Therefore, the district is more willing to provide more favorable conditions for the entry of Sam's member stores.

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< p > < strong > confirmed 2 < /strong > < /p >.

< p > < strong > Xinghe COCOCITY and Yonghui have broken up. The commercial new love is Huarun Wan /strong < < /p >.

< p > Xinghe COCOCITY will be unveiled by the end of this year. Careful industry insiders have shown that in the recent publicity documents, the slogan of the shopping center has changed to "new urban community business body". Because of the lack of the main shop, Yonghui high end supermarket BRAVO, which has been highlighted before, there has been a lot of speculation.

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"P" two years ago, Xinghe has held a business ventilation meeting at five star hotels in Shenzhen. At the meeting, the key to the business is that the Yonghui high end supermarket will enter the COCOCITY as the main business format. "The supermarket will increase the proportion of imported food and special products in terms of commodity structure, including Japanese style sashimi, port style roast, organic fruits and vegetables, Snow Dragon beef and other special products will be very rich."

To this day, many business people are still talking about the prospect of this project, but the reporters found that there was no sign of the supermarket at present.

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< p > according to an insider in Xinghe, COCOCIT Y has split up with Yonghui. Due to the great differences between the two sides in terms and details of the contract, the company has already changed to another large supermarket. The latest shopping invitation will be disclosed at the press conference next month.

However, after many inquiries and verification by Nandu journalists, Huarun has confirmed that it will open a large supermarket format in Xinghe COCOCITY, and its business area will reach 8000 square meters.

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< p > according to the analysis of the industry, the Star River marries another person because of the situation. In the past two years, the commercial location of the major commercial organizations has been readjustment due to the large number of shopping centers in Shenzhen, the scarcity of brand resources and the increasing competition between them.

Nowadays, Xinghe COCOCITY has been identified as a community shopping center, which will highlight children's and women's formats. So the investment strategy around the two themes is bound to change.

Moreover, if we want to introduce high-end supermarkets, we may have to endure the harsh conditions put forward by Yonghui in terms of commercial operation. It is better to recruit a supermarket brand with a well-known and popular route to reduce operating costs. Secondly, it is consistent with the commercial orientation of the community. Therefore, Xinghe and Huarun are the result of the adjustment of the market.

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< p > < strong > latest developments < /strong > < /p >

< p > < strong > Tianhong will vigorously promote O2O business, and commercial "combination boxing" will show its power this year, < /strong > /p >

"P" recently, China Aviation International held the annual media communication conference in Shenzhen. Because the retail sector represented by Tianhong shopping mall was quite active in the domestic retail market last year, it also attracted the attention of many people in the industry.

China Aviation International Executive Vice President, said by radium, last year's group's retail and high-end consumer goods business actively tested O 2O business. Tianhong launched "Tianhong WeChat" as the first retail WeChat service number with the custom menu in China. It has been launched on more than 60 stores in several cities across the country, plus another mobile application platform, "Tianhong micro shop", marking the efforts of the whole channel of Tianhong layout. Results are as follows: online shopping centers and department stores are based on the line, online "Rainbow" on the PC side, mobile terminals "Rainbow store", "rainbow WeChat", and seamless links under the online and offline.

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< p > a management personage who does not want to be named by Tianhong said that the outside world was very concerned about the move of Tianhong to enter the convenience store, and the enterprises also hoped that the convenience store format would be available as soon as possible.

From the current situation, it is expected that the latest news will be released in the near future.

And a consensus has been reached internally that through the convenience store format, closer cooperation can be made between online and offline businesses, and the power of "commercial combination" will be effective in the year.

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