Foshan Shopping Center Solves Commercial Real Estate Predicament With Order Investment

< p > reporter has recently conducted a survey of "a href=" http://www.91se91.com/news/index_c.asp "> Foshan" /a "shopping malls. It has found that in the central area of Zen, there are 31 shopping centers built and built, with a retail area of nearly 2 million 800 thousand square meters. In the next two years, the retail business area built and opened in Foshan will reach a peak of 4 million square meters, nearly twice that of 2012.

The explosive growth of shopping centers has led to the surplus crisis of retail business in Foshan. It has also plunged developers into the dilemma of investment difficulties.

This year, there are at least 4 large shopping centers in the central area of the Chan Kwai, which will be concentrated in the market. Whether they can open successfully or not will cause endless reverie.

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< p > < strong > strange figure 1: 1000 shop side < /strong > < /p >

< p > "I like the brand of TATA. I used to go shopping in Xinghua shopping mall, but now I don't go much." Shun Lian also has this brand, so it's convenient to buy it nearby.

The public, Miss Huang said.

At present, the situation that a single brand has set up counters in a shopping mall in Foshan has almost disappeared.

The common situation is that the same brand is everywhere in the major shopping malls.

"The brand of each mall is almost the same. It feels almost the same as shopping in the mall and shopping in that mall."

Miss Huang's feelings are universal.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > shopping center < /a > explosive growth in Foshan, all developers have lowered the threshold of investment, and thousands of shops are unavoidable.

In 2012, fast fashion is still a very fresh word in Foshan.

The new impression city pioneered the banner of < a href= "http://www.91se91.com/news/index_c.asp > fast fashion < /a > in Foshan.

Then, in 2013, the same place was also opened in Pang Rayleigh square on Jihua road. A group of fast fashion brands also occupied the main store location.

From the coincidence degree of brands, there are striking similarities between preili square and impression city; in catering, brand similarity is as high as 7.

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< p > > "there are too many shopping malls in Foshan, and brands, especially clothing brands, come and go in so many ways. The brand repetition of shopping malls is at least 70%."

Merchants Miss Chen said.

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< p > apart from the repeated entry of traditional department stores in major shopping malls, the most personalized brands of entertainment, children and catering are also appearing frequently in major shopping malls.

The catering industry, which is regarded as a magic weapon for differentiation, is also beginning to show a "old tune". A restaurant owner who runs 2 restaurant brands told reporters that he had even dropped 6 "cities" in Foshan, and basically located in the central area of Zen.

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< p > < strong > strange figure two: opening time is a puzzle. < /strong > < /p >

< p > "since I moved to Hanford international, I have been waiting for the opening of Hanford international business center, but I have not waited to wait until now."

Miss Liang, who lives in Hanford international, recalls that Hanford International Business Center opened its business at the end of 2012. It later said that it opened in May 2013, and later said that it will open at the end of 2013. But now nearly 2 years have passed. "There is no sign of opening at all."

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< p > opening time is a puzzle. This strange phenomenon has been frequently staged in the shopping mall opened in the past one or two years.

In August last year, the opening time of Blair Plaza was in May of that year.

Tian You Cheng, located in Lecong, opened the curtain last October, but only supermarkets and some department stores and restaurants were open for business. In December, the mall opened again, but the shops on the 4 floor were basically in the decoration stage.

"They have been in business many times, but up to now they have not done 100%."

A catering business leader Mr. Fan said.

Last November, Nanhai Chuang hung city released the news of its opening.

However, Chuang hung city did not "keep the appointment" on time, but it was postponed to March this year.

In February of this year, Chuang Hong City of the South China Sea came to the news of the overall sale. At the moment, in April, the opening time of Chuang hung city seemed to be remote.

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< p > it is reported that only 4 stores will be concentrated in this year. In addition to the legendary Nanhai Chuang hung City, the Yi Fengcheng hairdryer in Ping Chau will launch a pilot business in supermarkets and theaters in May this year. It will officially open in September. The Wan Da Plaza in the south of the thousand lights lake is scheduled to open in August 29th. The Zhaoyang Plaza, located in the south of Chancheng, will be opened in September this year.

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< p > in the 4 shopping malls that will appear this year, the most important thing is the Wanda Plaza in the South China Sea.

On the day of the foundation of the South China Sea Wanda Plaza in 2012, the promise of "full shop in August 29, 2014" was made. During the 180 day countdown of the opening ceremony, Wanda once again promised to open the business on schedule.

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< p > < strong > investment difficulty > /strong > /p >

< p > < strong > full shop opening is more difficult than < /strong > /p >

< p > the shopping centers springing up in the past one or two years have made Foshan's business war more and more intense.

With nearly 10 years of investment experience, Mr. Lu told reporters, "compared to 10 years ago, the investment difficulty is much."

10 years ago, it was basically a shopping arcade, but now it has become a shopping mall.

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< p > at present, the business invitation of shopping malls can be described in two words.

"In order to preserve the difference, there are shopping malls and even the merchants who have signed the contract are not allowed to enter the surrounding other businesses."

Businessman Mr. Wu said.

Increasing investment difficulty will inevitably lead to larger vacancy rate, and the vacancy rate directly affects the opening time.

It is much more difficult to open shop on time.

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< p > located in Lecong, Tian You city has opened 3 times before and after, but up to now its top dining shops are still not fully covered.

The Nanhai Xintiandi, which has been in operation for several years, is only one of its own.

"The usual practice is to recruit supermarkets, department stores, cinemas and other main stores, and let the main store first decorate, first open, other formats will be opened one after another."

The industry insider Mr. Wu said that this is why many shopping malls are now going on for several months from part of the business to the whole business.

If the main store can not be finalized, then the opening time is far from being expected.

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"P >, why can't we wait until all the businesses are stationed in the shop?" according to the analysis of the industry, there are too many new shopping centers in Foshan, which can cultivate the consumers early. "The first year of opening is very important. The new shopping mall needs to cultivate the market vigorously, so that consumers can form the habit of consuming in this shopping mall.

Once this habit is formed, it will be hard to change. "

Therefore, at present, some shopping malls have adopted a strategy of gradually opening, opening supermarkets, movie theaters and other main stores, and then opening department stores, children, catering and other formats.

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< p > of course, this gradual opening strategy also has certain risks.

"Now go to the mall, just to eat, to play, supermarket, and so on, it doesn't appeal to me."

85 after the Xiaolong said, she did not like the kind of shop that only opened individual stores. "It feels totally disoriented, very cold, and there is no atmosphere for shopping."

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< p > < strong > order mode of business investment to solve the dilemma < /strong > < /p >

< p > in many shopping malls, when the investment is difficult, the optimistic developers have repeatedly said publicly that they will open shop on time.

Wanda is one of such developers.

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Why do Wanda Plaza have 100% confidence in full shop opening on time? This is due to the "order commercial real estate" model pioneered by Wanda P.

It is reported that Wanda currently has more than 5000 brand business alliance's super market influence, and signed a strategic cooperation agreement with 17 multinational enterprises (including 10 of the world's top 500 enterprises). Wanda and enterprises through the joint location, technology docking, average rent, first rent and then build a way to form "order type real estate" sales, where Wanda reached, where these enterprises followed, formed Wanda Commercial institutionalization, and accelerated the speed of investment.

Therefore, before the start of Wanda project, the investment of main shops has been basically solved, and the main rental area of the whole project has been "famous flower owner".

The joining of many cooperative brand businesses can effectively avoid two to three years of traditional business incubation period, and provide solid guarantee for good business, and truly make full shop opening and prosperous business.

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< p > according to Lin Wei Ti, general manager of Wanda Plaza, South China Sea, according to the order type commercial real estate mode, the Wanda project in the South China Sea has been planning and designing various formats since the beginning of Wanda project. Wanda cinema, Wanda Department store, supermarket, children's paradise, entertainment and other formats were taken as the standard of the Wanda shopping center, and the enclosure was carried out early.

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