Ji'nan: The Mall Atrium Becomes A "Invisible Gold Spot".

In the industry, the atrium of shopping malls is also known as the "moving belt", which means that the activities in this area are usually short term and highly mobile. With these "flowing water" activities, atrium has gradually become the "invisible gold spot" of shopping centers.

　　 Annual income can reach up to ten million yuan.

about Shopping Mall An important function of atrium is to enhance customer experience and attract people. It is understood that every shopping mall in Ji'nan has popular activities every year to attract tourists and pay for them.

Of course, no profit can not rise early, the atrium for the mall is a cornucopia. Generally speaking, there are two modes of cooperation: rent collection and resource replacement. The customer structure and passenger flow determine the rental cost. If we cooperate in the form of resource replacement, there will be different between brands and shopping malls. Most shopping malls in Ji'nan adopt the first way. "Our atrium takes charge of site management and daily renting. Weekends and holidays are basically not empty." Harmony square responsible person said.

Many people in the industry reflected that, because of the Stalls Shopping malls can increase their popularity when the business is cold. When the brand merchants' revenue is low, they can increase profits. The hot shopping malls can earn a lot of rents. The annual income of many shopping center atriums can reach at least 10 million yuan.

　 　 Children's industry A special liking for the atrium

It is understood that the activities of the atrium are divided into several major categories, accounting for relatively high static activities, such as automobiles, cosmetics, and real estate exhibitions. Due to the higher marketing budget of luxury goods, automobiles and real estate, and more on site display activities, the outdoor atrium between the east wing and the West Wing of Hang Lung Plaza often carries out special activities such as cosmetics, clothing and so on.

Children's business is also a favorite for the atrium. In recent years, related industries have become one of the most profitable businesses in major shopping malls. Such industries need brand promotion and parent-child interaction activities, so the atrium has become the "favorite place" for such business activities.

In the industry view, to create a "atrium economy" needs to follow certain rules. Brand activity is a short-term behavior, but the operation of the shopping mall is long-lasting. The brand activity introduced by the atrium is best not to conflict with the field brand. Selecting some complementary brands can enrich the shopping center's format and category.