Hangzhou Special Sale Will Unveil The Big Face And "Li Zi".

In Hangzhou, P, April, luxury goods are plunging into a new embarrassment. On the one hand, they have to tear up their own "noble labels" by themselves. On the other hand, they hope that these labels will still be beautiful and appropriate.

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"P" a few days ago, an invitation letter from "Hermes sale" was sent to all Hangzhou VIP's hands. Although the sale will have "4 hours", "no bags" and "prohibition against taking pictures", the most important signal is that the Hermes, who never discounted, should start selling at once.

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"P" is not just Hermes. In the middle of May, the four luxury brands of Ferragamo, Paul&Shark, Boss and Armani will also open the sale to the shopping mall. The first sale of the goods will be the first time last year.

No special sale, no special sale in shopping malls, no new models...

These "iron rules", which were originally held by big names, are being broken by themselves.

A sale will open up the faces and faces of the big players. The hidden lines seem to be heading in a direction: selling is more important than anything else.

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< p > strong > face: only 4 hours, no bags, no photos, < /strong > /p >

< p > > "a href=" http://www.91se91.com/news/index_c.asp "> Hermes < /a > will do a special sale in Hangzhou!" recently, the news spread widely in the circle of friends. Many of the Hermes's VIP were drying their invitations, which read: "Hermes sincerely invite your excellency to visit the exclusive sale of VIP".

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< p > from the invitation letter, the site of the sale will be selected at the Hyatt Regency near West Lake. The time is only 2:00 pm to six p.m., which is only 4 hours. On the invitation letter, Hermes has also marked several friendly tips: only accept the payment of a particular bank card, refuse to pack a bag or take pictures.

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< p > indeed, even if you sell a big brand, you must keep your own style.

Although the invitation did not give a detailed description of the sale product, the reporter still found some details through the staff of Hermes store in Hangzhou.

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< p > "the sale is mainly about men's wear and shoes, no bags and no accessories. The discount is between 5 and 20 percent off," said Sales, the Hermes store. The sale was sold by Hermes China headquarters, which was mostly two or three years ago, excluding the Hermes classic products.

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< p > in addition, the sale of Hermes in Hangzhou is different from what was once held in Beijing. The sale in Beijing will allow guests who receive the invitation card to bring in a family member or a friend. This rule does not apply to Hangzhou, that is to say, the Hermes Hangzhou sale site only accepts guests with invitation cards.

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< p > < strong > Li: in order to attract customers, "new style" was first mixed into < a href= "http://www.91se91.com/news/index_c.asp" > sale site > /a > /strong > /p >

< p > for big sale, big players do not want too much publicity, but they cannot do without it.

After the first sale of Hermes to Hangzhou, there will be more big cards to take over the "sale" handover. It is interesting that many big brands will break the rules this year.

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< p > do not sell new products. This is a matter of course at a big sale. The so-called "special sale" is a brand offering up to 55% off concessional price, selling some inventory that was overloaded two or three years ago or even earlier. The longer the year, the lower the price.

At the end of April this year, Ferragamo and Paul&Shark will hold the first sale meeting this year. The difference is that this year's sale will appear last year.

The main purpose of the brand's move is to increase the attractiveness of the special stores, but there are also some old guests who feel that doing so will make the guests who bought the original price feel uncomfortable last year.

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"P", in addition to not selling new products, big sale will be far away from the shopping mall, so as not to affect the sales of positive commodity in the store cabinet, and in the next mid May, the two big brands, which are sold for three or four years, will return to the mall for a special sale.

"Boss and Armani have special counters in the factory outlets, which can be said to be the place where the stock is sold properly, so the shopping mall will not be the first choice for them to do the special sale, but this year the situation is different."

The head of the department store said.

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The embarrassment of < p > < strong > < a > href= > > luxury > /a >: selling is more important than anything else. < /strong > /p >

< p > "luxury goods are not very good this year. The large inventory generated by the decline in sales is also an important reason for troubling big brands. This is very obvious at this year's special sale."

Department store responsible person said.

It is reported that many large brands including Hermes, the largest inventory is concentrated on clothing category. As the price of clothing is often tens of thousands of yuan, and the style is easily obsolete, it becomes the main force of every sale.

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< p > from Hermes's choice of sale time this year, it also has deep meaning. At present, it is precisely when the major luxury brand new clothes are listed and sold at a positive price, the Chanel side also plans to start the price increase on the classic section in May. Insiders suspect that Hermes is the first to make a special sale, and also wants to compete for the best selling time.

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< p > in addition, the change of buyers' psychology in recent two years is also the basis for strategy adjustment of big sale. Many people in the industry believe that the coincidence between special guests and special customers is improving.

"We always felt that the sale sites could not be too close to the price products. Now it seems that many of the customers who bought the original products will become buyers of the special products, which is a manifestation of the rationalization of consumption."

Analysis of the industry.

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