Interview With MONETA Zhen Jian Bo: Hidden Business Opportunities In Domestic Color Drill

　　 The complexity of production process leads to low market share.

　　 Reporter: in the market, the color drills in the counter show less than white diamond 1/10, and some businesses do not have color drill operation. How big is the proportion of the current color diamond consumption to the entire diamond category? What is the reason for the low proportion of the color diamond market?

　　 Zhen Jianbo: The big reason is that domestic jewelers seldom do it. Color diamond 。 The production of color drill is stricter and requires manual work. And China's jewelers are all made in Shenzhen, and factories in Shenzhen are quantified and not made by hand. China, whether in jewelry manufacture or design, is learning from western brands. This process will cost a lot to Jewelry Traders in Shenzhen. So many jewelers are more willing to produce in batches. It may take a few weeks or even months to make the handwork.

　　 Reporter: you mentioned that the color drill is manual, so what is the current manual craft in China?

Zhen Jianbo: the craft of Chinese hand made color drill is still hazy. China has made some of the more common casting products on the market. It is already mature. Such casting products, many businesses around the world will choose to place orders in China. But really do it. Handmade goods What can be called works may not be possible in China at present, and there is much room for improvement.

　　 Domestic consumers buy color drills to see brands

　　 Reporter: in your opinion, how do domestic consumers understand and purchase the color drill at present? What are the differences between domestic consumers in jewelry purchasing and foreign consumers?

　　 Zhen Jianbo: The two poles of domestic consumers are relatively divided. Most of them have only heard about color diamonds, and their understanding of diamonds is still at a stage of improvement. Foreign consumers are more mature in purchasing, or cheaper to buy, or more fashionable and easy to match. But domestic consumers are different, they prefer to buy according to the size of diamonds, regardless of quality. Domestic consumers' consumption of diamonds has not reached a rational stage. They advocate brand, but they don't understand the value of brand, design concept and technology. Future domestic Consumer The ideological understanding may be enhanced. Before, China did not give consumers enough color drill purchase platform, consumers can buy color drill place less. And the price of hundreds of thousands of colored diamonds is also pressure for consumers to accept. Now we try to reduce some prices, and consumers are much more than before.

　　 Reporter: what is the status of custom jewellery in MONETA jewelry? How about the consumption of custom jewellery in the Chinese market?

　　 Zhen Jianbo: In fact, Chinese people do not have a clear idea of the meaning of private customization. In my eight years of brand operation, I find that few consumers really understand private customization and have their own ideas. Generally speaking, the completion of a customized color drill requires 46 tasks. But many consumers require customization to be completed in a month, which is impossible. Some consumers tell us with a picture that they want to follow the design, which is actually not customizing. Customization is about expressing your heart and what you advocate. The designer can design only if the consumer understands the meaning of private customization and understands his own inner thoughts.

At present, there are only 3% customers who have customized needs for us. But we are very optimistic about customization. market 。 We did not stop publicizing private customization. Selling diamonds or popularizing consumer awareness of diamonds? In the future, the consumption demand will turn from the blindness of consumption to rationalization and finally to individuation, but this is a process. At present, most consumers in China are still pursuing brands. It takes time to follow the brand process and to personalize the process.

　　 Rare diamond investment at that time.

　　 Reporter: what is the most popular color drill at present?

　　 Zhen Jianbo: In fact, there is no such trend. Every customer has different requirements, budgets and expectations. For MONETA, customers choose to buy colored diamonds here because we have many choices of color drill. Our quality assurance, design, service and products are important to customers. Just like you want to buy Picasso's works, you must go to the best gallery.

　　 Reporter: is it a good time to invest? In your opinion, the future is the most important. investment value What kind of diamonds are they?

　　 Zhen Jianbo: One hundred thousand finished diamonds only have one color drill, and valuable colored drills may be one in a million. Take the powder drill as an example, less than 64% years later, the rarity of color drill determines its value. In terms of appreciation space and rarity, color drills have investment value. I run diamonds for 25 years. Its price has basically not declined. Diamonds are becoming more and more rare, and there is great room for appreciation. From the international perspective, buying diamonds must buy rare, individual and inheriting.