Daphne International'S Share Price Jumped 37% A Day After All. What Happened?

In the two days, Daphne International (00210, HK) shares staged a roller coaster. In September 26th, Daphne international shares surged more than 20%, and another 27 days slumped. At the close, the company's share price fell by more than 30%.

Reporters noted that on the evening of 25, Daphne International announced a personnel adjustment, introducing Han Bingzu, who was an independent non-executive director at 31st degree, or laying the groundwork for entering the sports shoes market. Data show that Daphne international has been losing money for many years since 2015. In the first half of this year, the loss attributable to shareholders of listed companies was about HK $390 million, narrowing.

　　 Share prices are like roller coaster.

According to the historical announcement, Daphne international landed on the main board of HKEx in 1995. It is a company engaged in manufacturing, distributing and retailing business of footwear products and accessories. Its core brands are mainly two categories, Daphne and shoe cabinet.

In September 25th, Daphne International announced that Han Bingzu was appointed as the company's independent non-executive director, chairman of the audit committee, the Remuneration Committee and the nomination committee. According to the announcement, Han Bingzu has a relatively rich working experience. He worked in 31st degree (01361, HK) and China trend (03818, HK). Han Bingzu signed an appointment contract with Daphne international for a term of three years, with an annual remuneration of about HK $396 thousand.

Or by this news, 26 days, Daphne International's share price rose sharply, at the close, the growth rate was close to 27%. However, this trend did not last long. 27 morning, the company's share price plummeted, as of 27 closing date, the company's share price fell 36.84%, to close at HK $0.3 / share. This also means that within two days, the company's share price is over 60%.

It is worth noting that since August this year, Daphne international share price has increased considerably. Choice statistics show that this year, Daphne international stock price has risen by more than 20%, and has risen more than 80% since August.

Ceng Ziming, a researcher at Hongkong Fong Chang securities, told reporters that the stock price of Daphne international is relatively easy to float due to the current market value of only HK $100 billion. In his view, because the company's plate is not large, such a smaller market capitalization of such fluctuations, in the Hong Kong stock market is relatively normal.

Reporters on the afternoon of 27 to call Daphne international to understand the specific circumstances of the appointment of Han Bingzu, but did not receive a reply.

　　 Losses for four consecutive years

In fact, Daphne International's performance in recent years is not satisfactory. It has been losing for many years. In 2015 ~2018, the loss attributable to Daphne international shareholders was HK $379 million, HK $819 million, HK $734 million and HK $994 million respectively. In the first half of this year, Daphne international achieved a turnover of HK $1 billion 403 million, a decrease of 37.9% compared to the same period last year, and the company's loss situation narrowed, and the shareholders' share loss was HK $390 million, narrowing 20.9% compared with the same period last year.

In the 2019 semi annual report, the company said that with the development of digital technology, consumer behavior has changed faster. More and more people are turning to online shopping. On the other hand, sports and leisure products combined with sports, urban and fashion elements are favored by consumers and become a trend of rapid growth, which has a significant impact on the direction of product development of traditional fashion retailers.

As a matter of fact, Daphne international has announced that the introduction of Han Bingzu has also been interpreted by the industry as the company's desire to market the sports shoes market. Han's experience in the company such as 31st degree can provide some ideas and methods for Daphne's international layout sports market.

The reporter noted that at present, Daphne international mainly manufactures and sells women's shoes and shoes series, but the company has surrogate Nike and Adidas business before, and then withdraws completely. Daphne International said that in response to the development trend of sports and leisure, the company launched a series of sports and leisure products, and increased investment in product research and development to seize market opportunities. The spring and summer series launched more sports and leisure products, and has entered the sports leisure area.

What is the market size of sports shoes? Guosheng Securities pointed out that in 2018, the global sports shoes and clothing market exceeded US $330 billion, and the scale of China's market was about US $40 billion 100 million. By 2023, the overall size of our sports footwear market will exceed US $65 billion.

Guosheng Securities said that the main industry formed a "leading dialogue" industrial chain structure, in 2018, Nike, ADI, Anta, Lining 4 companies accounted for nearly 70% of the total market share. The results of Daphne's international sports and leisure products need time to test.