From The Beginning Of Clothing Started, "Village Enterprises To Twinning" Assistance Agreement Is Not Working Hard?

In the near future, the modern layout of the Sanger's family community has been announced by the modern agriculture development Co., Ltd., including the three main businesses of the new farm market, community business matching and children's life experience.

The modern agriculture development Co., Ltd. was founded in 2007. It was formerly called for the industry to nurture agriculture.

As a well-known clothing company, the "village enterprise pair" assistance agreement was signed with the leading village of the town of Ze ya.

In March 2008, the group founded and established the Ecological Agriculture Development Co., Ltd., and announced that it was entering the agricultural ecology.

As a special product of the region, Ougan also jumped into the fashion industry from agriculture. In 2008, it thought that it would dare to cross the border and make big moves. It did not expect that it would take 11 years to really start.

According to the introduction, the three kinds of stores, including the life of Morita Tomomi, the market center of Morita and the community store, are expanded. Focusing on the 1 kilometers of the community's customers, it is convenient for consumers to buy vegetables, buy goods and educate their children.

Whether or not to sell clothes or sell vegetables, as a growth pillar of the group, children's industry will also be introduced. According to the children's experience play development complex, the children's entertainment, such as early education, sports training, technology and so on, will be integrated into it.

To sum up the recent trends, all are related to investment. This is the layout of a new type of agricultural market, to see the consumers' jobs, and to invest in the new retail outlets of mothers and babies for some time.

Is the clothing business hard to do?

The 2019 mid term report shows that as of June 30, 2019, the company achieved 8 billion 219 million yuan of revenue and net profit of 722 million yuan, and the overall development was stable.

In the first half of the year, the rise in performance mainly benefited from the brand of children's wear Barbara. Half year report shows that children's clothing sales revenue of 5 billion 212 million yuan, accounting for 63.41% of the total revenue.

In addition, in October 2018, it bought the European children's wear brand KIDILIZ Group wholly-owned. In 2019 1-6, the KIDILIZ business achieved a revenue of 1 billion 483 million yuan, accounting for 18.18%.

The brand name "casual brand", which is located in the mass consumer market, accounted for only 35.81% of the total revenue in the middle of 2019.

Net profit was basically flat in 2016-2017 years, by 1.26 percentage points to 619 million yuan in 2018, and then slowed down again in the first half of 2019. The net profit was 669 million yuan, up 8.08% from the same period last year, but slightly higher than that in the same period.

The cost is the biggest problem. In the first half of the year, sales cost and management cost were 1 billion 964 million yuan and 374 million yuan respectively, and sales and management expenses increased by 107.41% and 151.72% respectively.

As explained by the business growth, employees' salaries, rental fees, advertising fees, miscellaneous fees, service charges and so on, together with the French KIDILIZ group, resulted in three increases.

Compared with former industry leader, net profit fell by 359.61% in the first half of this year, and the United States has voluntarily closed more than 1300 stores.

Up to the first half of 2019, the number of stores under the line has reached 9404, a net increase of 281 compared with the beginning of the year. Among them, the number of franchisees can occupy 70% of the total, almost saturated.

The revenue of balbala children's clothing was 3 billion 730 million yuan, an increase of 29.89% over the same period, and KIDILIZ children's clothing revenue was 1 billion 483 million yuan. The sum of the two revenue accounts for 63.43% of the total revenue.

It can also be seen clearly that in recent years, it has shifted its focus from fashion to children's wear and diversified development. The main industry brand clothing has been unable to control the transformation of the company.