Ready To Go! UR Trend Train Shanghai Railway Station First, Multiple Time Shuttle Experience

In September 25, 2019, the "URBAN REVIVO X ANDREW YANG quantum Carnival" immersive experience exhibition was launched by the well-known fast luxury fashion brand URBAN REVIVO (hereinafter referred to as UR) to join hands with the famous American doll designer and artist Andrew Yang. The exhibition was officially opened in Shanghai.

Figure 1: "URBAN REVIVO X ANDREW YANG quantum Carnival" immersive experience exhibition panorama

UR cross the border to explore the origin of fashion

This event is the first cross-border cooperation between UR and its designers. It is also the first time that Andrew Yang has chosen to cooperate with the fast fashion brand.

"Sensory enjoyment and fashion" is the brand concept of URBAN REVIVO. Since its inception, UR has been committed to cross-border innovation, collaborating with top designers and artists in different fields to create innovative, innovative, fun and advanced works, bringing new and ultimate experience and strong sensory stimulation to consumers. Together with Andrew Yang marks another bold attempt by UR, which means that its brand plan continues to expand and innovate in the new direction of development. At the same time, the expression of immersive experience exhibition not only creates a unique brand experience environment for consumers, but also creates a topic for cross-border cooperation itself, and further conveys the spirit of UR's taste.

UR's attention to consumer experience is evident from its luxurious shops all over the world. "Sensual pleasure" is the UR store design concept in the world, seeking the ultimate visual perception and comfortable shopping environment. UR has opened many luxury flagship stores all over the world. Since its opening, it has been in an endless stream. Its interior design has attracted many consumers' attention. The "quantum Carnival" immersive experience exhibition has also created a dream of "time and space shuttle" for consumers with the ultimate sensory experience.

Figure 2: from left to right: Cai Yuanhui, vice president of URBAN REVIVO brand center, Mr. Li Mingguang, founder of URBAN REVIVO brand, Andrew Yang, a famous American doll designer.

The cross-border cooperation between UR and Andrew Yang will also be released in China and abroad. In recent years, the development goal of UR has gradually moved towards the globalization strategy. Not only in Singapore, England and Thailand, but also in London, the design center and brand management center have been established in London, expanding the market with diversified ideas and more internationalized ideas, and gradually achieving the internationalization of brand and product.

　 The journey of tide play, and enjoy the experience of immersion.

At the opening ceremony, Andrew Yang revealed to the public the opportunity and Inspiration of cross-border cooperation, and introduced 5 UR custom dolls for the first time in the immersion experience exhibition. "This series embodies the diversity and richness of URBAN REVIVO's fashion," Andrew Yang said. "This is also the characteristic of today's fashion."

Photo 3: the famous American doll designer Andrew Yang took the floor.

In order to better highlight these different styles of fashion items, Andrew Yang has retained a high degree of integrity in design. The 5 dolls, from hairstyle, makeup to their personality, complement each other's UR autumn products. For example, Amanda, a red haired girl dressed in a one-piece suit, is rich and confident, while Una, a brave girl who loves freedom, loves to wear industrial trousers, and loves to travel around the world.

The theme of this immersion experience exhibition is "quantum Carnival". UR draws inspiration from the "space-time travel" in the quantum world dimension, showing the audience unlimited possibilities in fashion. Ms. Cai Yuanhui, vice president of URBAN REVIVO brand center, said in the opening ceremony of immersion experience Exhibition: "as a fast fashion brand, apart from walking in the forefront of fashion and constantly creating trend products, UR will strive to continuously inject continuous inspiration into the daily life of consumers. "

Figure 4:URBAN, vice president of REVIVO brand center, Ms. Cai Yuanhui, delivered a speech.

　　 Wanton shuttle multiple space and time, cool showroom endless fun

Physicists believe that in the quantum dimension, there are two sides of AB in space and time. Therefore, the possibility of space travel is spreading. The "URBAN REVIVO X ANDREW YANG quantum Carnival" immersive experience exhibition is divided into four experiential spaces: the fashionable bus of the time and space shuttle tunnel, the 80s retro Disco dance hall, the Millennium arcade hall, the futuristic laboratory full of technology, together with five custom dolls, to create a whirlpool of time and space for the audience in the experience space.

The "time and space shuttle" of the trend started from the moment when boarding the bus, and the dazzling time tunnel led the audience into the exhibition area.

Figure 5: "URBAN REVIVO X ANDREW YANG quantum Carnival" immersive experience Exhibition - Fashion bus

In the retro Disco exhibition area in 80s, the spectators can swing with the Andrew Yang custom dolls in the dance floor and take pictures on the dazzling Disco dance ball. More dancers are brought back to the scene to make the audience feel the heartbeat of 80s.

Figure 6: "URBAN REVIVO X ANDREW YANG quantum Carnival" immersive experience Exhibition - 80s retro Disco

As time goes on to the millennium, viewers can take photos of UR's new designs and dolls in a time filled scene. Spectators can also play coins in the game hall to play classic red and white games.

Figure 7: "URBAN REVIVO X ANDREW YANG quantum Carnival" immersive experience Exhibition - Millennium

Crossing reality into the future world, viewers will enter the cyberpunk style future laboratory. Experience the technology of 360 degree surround photography, so that every audience can break through the imagination boundary.

Figure 8: "URBAN REVIVO X ANDREW YANG quantum Carnival" immersive experience Exhibition - Future Laboratory

In addition, spectators can buy UR seasonal new autumn products in the sales area, and the URBAN REVIVO X ANDREW YANG canvas bag can also be customized in the heat transfer machine in the sales area.

Photo 9: "URBAN REVIVO X ANDREW YANG quantum Carnival" immersive experience Exhibition - Autumn single product exhibition area

"URBAN REVIVO X ANDREW YANG quantum Carnival" will be open to the public from September 27, 2019 to October 6th. Viewers can make an appointment with the official H5 to play the exhibition experience. For more details, please pay attention to URBAN REVIVO WeChat public address.

About URBAN REVIVO

URBAN REVIVO (UR) - the leader of fast fashion. UR takes the concept of "sensual pleasure and fashion" as the brand concept, breaks through the traditional fast fashion thinking, and creates the brand positioning of "light luxury, fast fashion". UR has the cutting-edge commodity design capability and perfect balance between quality and value. It is committed to providing the global consumers with comfortable and luxurious, innovative and intelligent shopping experience. UR is the creator of fashion value and the innovator of fashion industry. UR puts forward the brand idea of "PLAY FASHION". It is committed to sharing interesting, fresh, and cross fashions of contemporary fashion thinking with consumers, so that everyone can create their own fashion style.

UR was founded in 2006 with fast fashion DNA as the core of operation and management. Over the past 13 years, more than more than 280 stores have been opened in China and overseas. UR formally launched the brand group strategy, gradually enriched the development of the UR series, and at the same time, expanded the international fashion layout against the trend. With Singapore as the base point, it has already entered the UK and Thailand, and will continue to open up overseas markets such as the US, France and Japan in the future to promote the internationalization of the brand.

In the future, UR will tirelessly provide global consumers with a fast fashion experience and create an international UR fashion empire.

　　 About Andrew Yang

Andrew Yang is a famous doll designer, fashion designer, artist and illustrator in the United States. Andrew Yang first created his Kouklitas series of fashion dolls in New York in 2008. Soon, his talent attracted the attention of Anna Wintour, editor in chief of fashion magazine Vogue, and was rapidly excavated. Later, he created a dream display window and retail cooperation for many fashion retail giants including Barneys (New York / Japan), JOYCE Boutique (Hongkong), Galeries Lafayette (Paris), Lancome (Paris). In addition, Andrew Yang has made private custom dolls for the world's top fashion Icon such as Beyonc E and Lady Gaga.

The Andrew Yang fashion doll exhibition has been exhibited in New York, Paris, Tokyo and Hongkong. It has been widely covered by local magazines and media, including US VOGUE, JESSICA HK, JAPAN VOGUE, ELLE HK, MARIE ELLE and so on.