International Supermodel Lv Yan Appealed To China To Build Global Brand

Recently, the stars of the world, dressed in the original works of the world's top fashion designers, appeared in the Milan international fashion week. For the original endorsement, the industry called for the boycott of plagiarism, the protection of original clothing works, and the incubation of the world's original clothing brands.

Insiders pointed out that China's original economy has reached 100 billion level, and will continue to develop rapidly. In September 18th, data released by Alibaba showed that the original GMV of the original protection platform of Ali was 9 times that of ordinary merchants. The protection and empowerment of original works by Ali original protection platform has become a booster for businesses.

Recently, the first to join the original protection platform fashion brand COMME MOI "like me" founder, international supermodel Lv Yan, said in an interview, Ali's attention to original protection is obvious to all. She hopes that the whole society can attach importance to and protect the originality so that China can emerge a world-renowned fashion brand in the future.

From China's first supermodel to independent designer, Lv Yan returns to T with Chinese original.

In 2014, Lv Yan transformed from supermodel to fashion designer and founded his own clothing brand COMME MOI "like me". Since its birth, COMME MOI has been plagued by plagiarism and imitation. Lv Yan revealed that the fashion industry is changing very fast nowadays. The sales cycle of a style is usually only 2-3 months, and domestic patent application takes six months or even longer. It brings enormous pressure to small and medium-sized garment enterprises and independent designers. "The patent application has come down, but the clothing has missed the best selling period".

In January 2018, Lv Yan opened the flagship store of COMME MOI in Tmall, and joined the original protection platform in Ali. Through Ali's original protection platform, Lv Yan complained about suspected plagiarism and imitation merchants, and plagiarized goods under the platform rules, even letting the copied shops close. Under the escort of original protection platform, Lv Yan, who put more energy into design and operation, completed the GMV2.5 growth of COMME MOI brand flagship store in just 1 and a half years, and completed the sales target of this year half a year in advance.

Plagiarism and imitation will destroy the driving force of the development of China's garment industry. When designers are unable to survive because they are plagiarized, there will be no more creativity for them. Lv Yan said that fortunately, more and more media are starting to focus on original protection, and consumers are beginning to really understand what is original. Lv Yan revealed that Alibaba's attention to original protection is obvious to all. In the past year, Ali original protection platform has accumulated 500 million images, 910 thousand short videos and 63 thousand design manuscripts.

In Lv Yan's view, in order to achieve the original protection in the whole society, all sectors of society must participate in and work together. She hopes that the whole society can attach importance to and protect the originality so that China can emerge a world-renowned fashion brand in the future.