Beautiful Cosmetics, "Bimin" Shop "Cloud" Micro Alliance To Help Beauty Makeup Into Intelligent Fast Lane

Stepping on the development of the skin care and beauty market in China, the excellent beauty brand of the imported skin is ready to expand its business territory and attract more franchisees to join the brand. "We are going to open a skin beauty shop that does not shut for 24 hours," Wang Yi Yu, general manager of skin care and beauty makeup, said.

It is understood that the development of skin care and beauty market in China has accelerated significantly in recent years. It is predicted that the sales of China's skin care and beauty market will reach 87 billion yuan in 2020, and the upsurge of the local skin care and beauty market will be increased. Many cosmetics brands try to attract customers' consumption by creating new sales scenarios.

Since its establishment in 2009, the company has been operating in 32 provinces and autonomous regions and has over 200 stores. However, constrained by the bottleneck of traffic flow under the line, he has begun to seek an integrated online and offline mode of operation.

Micro Union, intelligent retailing, bestseller, byes hundred stores, "cloud"

Due to the high frequency of shopping demand of beauty users, to achieve 24 hours without closing sales, a complete online system is needed to undertake inventory and order of offline stores. In Wang Yiyu's view, consumers with increasingly mature nursing consciousness will never wait for a product to go into the shop before shopping. Therefore, only when they respond to customers' needs anytime, anywhere, can they catch the most mainstream consumers.

Since the beginning of this year, the company has begun to try the smart retailing solution of the micro Union, which has launched a new shop management system for the stores. It has opened up a total of 3000+SKU cross border products and professional line products under the online and offline lines, and has also joined the stores to bind the small programs, and has opened the store and the mall on the line, so as to realize one store one mall.

Under the omni-directional service system of the micro League intelligent retail solution, ubsp applied to solve the management problems of traditional stores, orders, inventory and so on. The offline stores of Fu line realized the integrated operation of online and offline businesses, and achieved double growth of traffic and sales volume, enhanced the efficiency of store operation, and also satisfied users' 24 hours of shopping demand for cosmetics. It is understood that, at present, the excellent shop under the shop also broke through the monthly sales of millions of achievements, led the store to break through successfully.

At the same time, the micro League mall also provides a channel and coordination mechanism for the deep brisk brand.

Franchisees can manage their own members and marketing through the smart retail system according to their actual needs, and freely decorate the online shopping mall, and enhance the incentive and control of store staff through the system.

Following the launch of the small program mall, Mr EB has extended the successful experience of smart retailing to create two new retail concept stores and training franchisees as a major breakthrough, which has led to more cloud stores and more franchisees involved in brand management.

Smart shopping guide + member dual drive, small program to activate user value

In the process of implementing the smart retailing, Mr eBay attaches great importance to the value of store shopping. Liu Zhe, general manager of the online division of eBay, said: "for chain stores, offline customers are actually a huge traffic matrix. If you can net this part of the traffic, the performance of the shopping guide and stores will be increased.

Therefore, with the help of the micro union intelligent retail solution, excellent BSP has configured exclusive code for shopping guide, invited customers to scan the code into small program mall or pay attention to the public number. Through this way, the offline customers can be effectively drained into the small program mall of the brand, and the user will be precipitated to build a brand exclusive private domain traffic pool.

The micro purchase code, which is provided by the micro League, can help users conduct data management and guide users to carry out accurate label analysis. Meanwhile, the retention of members' consumption behavior provides a data basis for the precise membership marketing services of excellent user. In order to better enhance the brand value of paying members, he will carry out many promotions and welfare activities for members. Through these activities, members can develop the habit of paying attention to brands, form a sense of membership and further promote re purchase. It has been reported that the sales promotion of the excellent sales reached 51 seconds.

With the implementation and implementation of new retail, he has won the 2019 annual investment potential brand award from the thirty-sixth Beijing International Franchise Exhibition.

Lingyun, vice president of the intelligent business group of micro Alliance Group, said that the beauty industry has entered a new stage of smart retailing under the integrated development of online and offline channels. Brands should not only do well in products, but also need to change the way of membership, shopping guide management and marketing.

The micro League smart retailing solution focuses on the needs of retail enterprises for deep user operation. It guides the purchase digitalization, digitalization of marketing, digitalization of stores, and digitalization of members to help retailers open up online and offline marketing links, realize the transformation from traffic to sales volume, and promote the digital transformation of retail enterprises in all dimensions and multi dimensions.