Heng Yuan Xiang Works With Fashion To Open Up Brand Art.

Young and innovative is a DNA with 92 years of history but a long lasting brand. In September 25th, the theme of "dancing with the sheep, the United States and the United States" was 2019. hyz The consortium Congress was held in Taihu, Wuxi. The brand franchisees from all over the country, together with the art masters and fashion designers gathered together to share the classic brand Heng Yuan Xiang's "brand youth beauty", appreciate the beauty of brand technology and art, embrace the beauty of brand culture, and witness the leap of "brand original beauty" of Heng Yuan Xiang. During the meeting, the General Assembly decided to jointly set up the "art and lifestyle design Specialized Committee (Preparatory Committee)". At the same time, it reached cross border cooperation with the fashion designer Mao CHO, and jointly launched the new autumn and winter clothing series of Heng Yuan Xiang, jointly named by Da Finch, to formally open the cooperation of Heng Yuan Xiang, Finch, in the second half of the year. It also marks Heng Yuan Xiang's cross-border brand creation, which will stimulate the unlimited development potential of the brand through the brand art and artistic production.

Guests sharing Heng Yuan Xiang "dance with the sheep, the United States and the United States" brand ceremony

Tribute to Finch
In 2019, Da Finch, the famous artist and scientist of Italy, passed away 500th anniversary. In order to pay tribute to this versatile genius, Heng Yuan Xiang group crossed hands with Da Finch IP. New designer And students from various colleges and universities launched "salute" Da Finch "creative design competition. This is the first attempt by Heng Yuan Xiang to cross border cultural and creative products, which has opened a new starting point for Heng Yuan Xiang to "brand art and art products".

Chen Zhongwei, general manager of Heng Yuan Xiang, believes that the current society has entered the era of emotional and artistic consumption. The space of Heng Yuan Xiang industry lies in the convergence of art and products. Compared to the art of products, the industrialization of art may be more suitable for Heng Yuan Xiang to practice, while meeting the functional needs of consumers, it also satisfies the invisible needs of emotion and spirit, making consumers feel that he is not consuming an ordinary product but a work of art.

Mr. Chen Zhongwei, general manager of Heng Yuan Xiang, and Mao Da Sheng, a fashion designer, interviewed by the media.

Invite fashion people to communicate with young people in depth
Heng Yuan Xiang brand first invited fashion designer Mao Shengtong, the pure natural gas girl, the whole network popular fans about 4000000, with its versatile, sunny and sweet positive image, has been praised by netizens as "goddess of the city of Victoria," a fashionable flow of fashion circles. In this brand event, Heng Yuan Xiang announced the cooperation with the fashion designer Mao Sheng and Finch, and jointly launched the new autumn and winter clothing series of Heng Yuan Xiang, which is a tribute to the beauty of art in fashion design. Through this cooperation, Heng Yuan Xiang touches the fans' strength behind fashion designers, and carries out deep communication with younger groups to inject new vitality into the brand.

Mao Shengtong, a fashion designer, introduces Da Finch's autumn and winter clothing series.

For this cooperation, Mao said, "although the brand of Heng Yuan Xiang has a history of 92 years, I feel that she is not" old "through this cooperation. On the contrary, she is very young, very fashionable and very close to the millennial generation. For example, today I wear T-shirts and shoes from Heng Yuan Xiang's brand. The design on T-shirt is designed by a young college student in the creative design competition held by Heng Yuan Xiang before Keita Finch's shoes, and the shoes on my feet are also designed by many international designers, and the designs are integrated into the famous works of Da Finch, Mona Lisa's smile, and this autumn and winter. hyz The newly launched Da Finch jacquard sweater is very creative and full of artistic beauty.
Mao also revealed that in the middle of 10 this year, she will jointly live with Yuan Yuan Xiang to open live line interaction, and jointly launch the new autumn and winter costume of Da Finch.

Trendy Man Mao Chu became the first "Heng" curiosity art life experience officer.

      Insisting on cultural life and opening the next thirty years
At the meeting, Mr. Chen Zhongwei, general manager of the company, said that the development course of Heng Yuan Xiang, which was born in 1927, is divided into four stages: the first 30 years created the Heng Yuan Xiang knitting industry; the second 30 year is the dormant year; the third 30 year is the 30 year of the brand root. For Heng Yuan Xiang, the next 30 years will be the 30 year of cultural life.

Mr. Chen Zhongwei, general manager of the company, introduces the brand development process and the future plan of Heng Yuan Xiang.

Heng Yuan Xiang's epitome of the important 92 year history of the brand

"In the future development, Heng Yuan Xiang will focus on the two important directions of" art "and" technology ", and introduce new forces to further stimulate the unlimited potential of brands. Mr. Chen Zhongwei said that Heng Yuan Xiang believed that "culture is a habit" and a way of life. For this reason, Heng Yuan Xiang group and the China Art Anthropological Society have, through long-term deliberation and full investigation, decided to jointly organize the Specialized Committee (Preparatory Committee) of art and lifestyle design through the leading resources of organizational art, folklore scholars, cultural scholars, artists, designers and industry experts. In the future, the Committee hopes to build a contemporary life style oriented, relying on cutting-edge achievements of art anthropology, and build a "research creation industry" trinity of life style innovation community, and actively carry out art and design action with a high cultural connotation, with a view to "beauty of every beauty, beauty, beauty and harmony".

Art and lifestyle design Specialized Committee (Preparatory Committee) formally established

In view of the offline experience shop, Heng Yuan Xiang will excavate a group of fashion figures who are good at temperament, outgoing and outgoing, and have a positive attitude towards life. They can interact with young consumers online and in the form of short video and new media. They can receive face-to-face contact with consumers directly, so as to truly impress young consumer groups. Heng Yuan Xiang will use the existing intellectual property resources for the two time to develop "product art" and "artistic production", hoping to produce a number of original IP belonging to Heng Yuan Xiang, which is more popular among young people.
Apart from appreciating the art aesthetics of Heng Yuan Xiang, this conference also shows us more possibilities of Heng Yuan Xiang's multiple crossover in literary creation, art and other fields, laying the foundation for the 2020 Sino Italian cultural year exchange activities.