Chic: Create Immersive Show Experience, Fully Mobilize The Audience'S Multiple Sensory Functions

On September 26, morryn fashion show officially opened in Shanghai National Convention and Exhibition Center.
With black as the main color system, this season's mordyn fashion show creates an immersive show experience and fully mobilizes the audience's multiple sensory functions. The press conference is well received.

Designers use a small number of bright colors, color collision, eye-catching, giving a sense of design and at the same time taking into account the sense of comfort, the original design directly hit the heart. It is the ultimate fashion play that integrates various styles such as retro gorgeous and street hip-hop, and extends the design concept from accessories to clothing.

In an interview after the show, Alex, CEO of mordyn brand, said that he chose to set up this trend brand in South Korea in 2016. From customizing accessories for Korean artists to becoming a fashion brand in later stage, his influence has gradually spread to China. There are many artists in cooperation with morryn, including rain, Zhang Yixing, Huang Zhilie, Jin Zhongguo, idol trainee, Jin Zaizhong, bulletproof Youth League, etc.

Talking about the "star effect", he thinks that for light luxury brands, the promotion of artists is an important part. No matter before, now or in the future, brands will choose artists to promote clothing with soul. Especially for design, it is not the direct output of traditional fashion design, but to create a personalized image positioning, give the initiative to consumers, and enhance the audience's memory and brand awareness of this season's clothing in the fashion environment of chic. Maybe this is the charm of this conference. Morpyn will be able to show its unique ability in China.