Lan Jing Group Yuefei Fiber Technology Unveiled Intertextile Accessories Exhibition, Leading The Trend Of Textile Industry Environmental Protection

From September 25th to 27, 2019 China international textile fabrics and accessories (Qiu Dong) Fair was opened at the National Convention and Exhibition Center (Shanghai). As the leader of the world cellulose fiber market, the fibers of Austria Lan Jing group are widely applied from garments, home textiles to industrial textiles. Has always been the concern of the domestic market. In this exhibition, Lan Jing group has a never-ending cycle of Tencel x. As the theme, a group of 37 high-quality partners has formed a 1500 square Milan exhibition hall. It has appeared in hall 4.1. The flagship brand Tencel and Yue Fei technology have been fully displayed in the Lan Jing booth and satellite exhibition area.

　　 Yuefei fiber technology unveiled technology to help recycle economy

At the exhibition site, Hu Jian, President of North Asia, senior vice president of Lan Jing group, and Robert Van de Kerkhof, chief business officer of Lan Jing group, briefed reporters on the overall situation of the exhibition, the concept of sustainable development, and REFIBRA technology.

"Although the products of the group are numerous, the emphasis is still on the theme of sustainable development." In an interview, Hu Jian said that the focus of the exhibition is the concept of Yuefei fiber products and ideas, which is a concept of "promoting sustainable fashion and promoting circular economy". The innovation of Yuen Fei technology, which is the innovation of the Lan Jing group, can turn waste from the cotton waste generated by the garment manufacturing industry into a treasure, giving it the second life and transforming it into a new cellulose fiber for clothing and household products. Based on the highly efficient closed production process of the standard Lesel fiber of Tencel standard, Yuefei fiber technology is a comprehensive empowerment of Tencel e Lesel fiber, and finally the elements of circular economy are added to the fashion.

"There are more and more young consumers in the market. They are paying more and more attention to sustainable development and environmental protection. The demand for sustainable development and environmental protection products is expanding at the expense side. This also provides more options to our industry chain partners in product development, especially in terms of products and fabrics. Hu Jian said.

Robert Van de Kerkhof also talked about the concept of "sustainable development" in the interview. Lenzing Group In DNA. We always adhere to sustainable development, which is fully reflected in the innovation of fiber production process: our production process is pure closed, and for some production processes, the recovery rate of chemical substances can reach 99%. And we invested in wastewater treatment equipment from an early start. With clean energy and wastewater treatment equipment, we have been able to produce the world's most sustainable brand viscose fiber, LENZINGTMECOVEROTM fiber, which is the most sustainable brand in China's factories and other factories all over the world. In addition to the sustainability of fiber production process, we also bring an innovative series of rayset filament yarn to the market, Tencel LUXE, which is the highest environmental standard in our high-end application area. So we have made a lot of innovations not only in terms of production but also in product development.

As the world's first fiber company to make a commitment to carbon reduction, the group proposed to reduce carbon emissions per ton of products to half by 2030, and to achieve zero carbon emissions by 2050. "As a responsible company, we set this goal for ourselves and give the outside world a commitment," Hu Jian said. In the future, the company will invest more than 100 million euros in various innovative projects related to carbon emission reduction, which will lead to low carbon transformation and high quality development of energy and economy in the textile industry.

Join hands with industry chain partners to bring sustainable fashion experience.

In the view of Robert Van de Kerkhof, the concept of recyclable fashion can be applied. Fiber products It will finally usher in tremendous potential for growth in the Chinese market. Now, not only in China but also around the world, the idea of environmentally friendly sustainable products by ordinary consumers has changed a lot. The younger generation hopes that the manufacturing process of the manufacturer is more transparent and more socially responsible. "This is why we hope that the brand can touch ordinary consumers and invest a lot in the brand. We hope to make consumers better understand what is good, responsible products and what are bad products. This will become a global trend, especially for those emerging economies that are closely following the Chinese market. They will soon follow China to learn how to produce more responsible products. So I am very optimistic and positive about China's economy and the Chinese market in the coming years. Robert van de Kerkhof explains.

As a fiber production enterprise, how to meet the needs of ordinary consumers for green environmental textiles is also a problem that the group has been thinking. Robert Van de Kerkhof believes that the first step should start with the right and environmentally friendly production process. This is reflected in the brand name, such as Lan Jing Hui fiber ring, and from the brand name, consumers can perceive that not all viscose fibers are polluted and also have a responsible green viscose. So consumers buy clothes made with Langer, and they know that this is made of new environment-friendly viscose.

In recent years, Lenzing Group Technological innovation, R & D and investment in sustainable development are enormous. It is understood that the annual production of the largest Lai Lake factory in Thailand, which is newly invested by Lan Jing group, is up to 100 thousand tons. From production scale, technology leadership to product quality, it is far ahead of peers. This exhibition is a reflection of the introduction of Yuefei fiber technology. Hu said: "we are confident that we will continue to maintain a leading position in the sustainable development of the fiber industry. Of course, it is more important to work with our industry chain partners to make the" Tencel "brand series of Yuefei fiber technology better and better, so that more consumers can have access to these good products, whether they are clothing or household products, which can bring more natural, recyclable and regenerative fashion experiences to consumers.