How Does A Brand Discount Store Run Well?

Women have always been the main force in the consumer market, especially in the field of clothing. Women's consumption has become the mainstay of the industry as a whole. Many friends want to open a women's clothing store to make money, but many friends do not know how to run a good women's clothing shop.

Management clothing store, women's clothing shop first is that you as a boss must dress up, if you want to do business well. Moreover, the goods in the store can only match a little, and never wear a version, which is a salesperson's business. You have to dress up, and you have all the clothes in the shop. I don't know. Try to wear a big name brand as your war coat. At that time, your warm smile will make many difficult women become your familiar customers. Selling bargains is different from selling expensive ones. If you sell bargains, be enthusiastic, sell your products, and be cold. Do you feel snob? Wrong.

In the top stores, do you feel a bit aloof after that?

I sell. That's true. About 2000 of the clothes, do not quote. Take a computer to show her, remember, look at her eyes. Just being polite is enough. If she is the consumer, she feels that she will prove it to you. Women are natural enemies. They are too enthusiastic. She thinks your goods are not worth it.

The more you sell, the less you laugh. The more you visit, the more polite you are.

Management of clothing stores, women's clothing shop law of sale

　　 1. every woman thinks she has a set of clothes. Don't pretend to be a consultant. It is important to know the customers who are not very good at dressing up and not buying clothes frequently.

Don't chatter away with your guests. A woman's pride is greater than anything. She will not find a place to fool you. Otherwise, buy it this time. You wouldn't be the place she wanted to visit very often.

I will do that.

After paying attention to a piece of clothing, I will sincerely praise her taste, and I will ask him what better ideas he has in the process of buying clothes. She should eat the fashionable rice. I am far worse than that.

The result is: when many of my guests are free, they like to take their husbands or boyfriends for a stroll, and buy some of them to show their smart shopping. This is her paradise. She also calls for friends and sells goods for you. She wants more people to know that I am a fan of the whole body.

My shop is the DreamWorks of countless women, I sell dreams, and my product is a sense of success and superiority.

In many cases, the customer found a dress bought here, which cost a lot of people. But they will defend their prestige. There are ten thousand reasons to deny her failure and not to anger me. She knows that I am not an expert.

2. selling is not a debate.

OK, yes, it's a salesman's magic weapon.

This material is not good.

Yes, you are an expert. But good washing and drying, easy to handle. No dry cleaning is necessary.

It will not be comfortable to wear.

Yes. Wash before wearing. Beautiful women usually wear new clothes. Do you like red or green?

I don't like the buttons on it.

Yeah, yeah. But we need to have a necklace. Here is a bracelet. A color system. There must be a lot of bracelets in your house.

The result is usually a sweater, a bracelet and a pair of trousers. (she also told us what trousers we should wear. In order to declare her right, she bought a pair of trousers.

Fashion purchase, pay attention to rhythm. Rush goods, intermittent purchase, dragging goods

Management of clothing stores, women's clothing store purchase method

Rush goods: spring March, summer May, autumn September. November winter

Because it takes a long time to get the goods (the goods sold in March are sold to 4.5 months, it's fine). This is the peak season, and the stores need enough ammunition.

Intermittent purchase, keep 20% of the new products in the store.

Hauling: business is hot before every festival. Then the new goods were put away. Selling unsalable goods. Festivals are mood, atmosphere and goods. Besides, it's hard for you to get a good price for discount sales in major shopping malls.

Never buy goods before the festival. Wholesalers are waiting to kill you for a long time. For example, may day. Eleven, the first 10 days, everyone rushed to the wholesale market to pick up the goods. You really go to 1.2.3. in May. No one is crowded. It's a big bargain.

Some of the landlady, Haidong epilepsy running west, after the return of goods, called all the familiar customers to pick, after the bustle, we eliminate the goods left to themselves. Instead of doing business, they are doing garbage.

Management of clothing stores, women's clothing store loading method

When the new product comes back, it needs to be divided into three equal parts. Up. Medium. Next.

Three times. Order of goods, next. Up.

Is to sell their own products more beautiful.

If you think about it, a customer selects 3, and the rest she is not interested. She will come again next time.

I'll divide it in batches.

For the first time, come on, there are not many pieces of aircraft that you carry.

The second time is coming. The custom goods are here.

The third time is coming. It's the same thing as XX brand in the mall.

The fourth time is coming.

I'll let her buy it several times.

And she was also very happy, and the clothes were more beautiful every time.

The thinking of our fashion management needs to be changed.

Goods sell mountains, small profits but quick turnover are old concepts. In the past, merchants sold piles of mountains, small profits and quick turnover, talking about the necessities of life, showing their strength, that is, selling goods heap mountain.

Manage clothing store, dress shop, train salesperson.

To train a salesperson is to cultivate a football team's forward.

Being a boss is just a coach. The factory is the center and is responsible for passing the ball. The striker can't get in the ball. It doesn't make sense.

Do not invite relatives and friends.

(2) try not to invite the local people. How much money did you kill?

As long as passion, no experience. Cleverness and progress are most important. Experience, they are used to deal with the boss.

(4) training. You have to train yourself. I can't train myself? Then don't be a boss. The top 100 CEO in the world were born in sales.

Go upstairs and sharpen your knives. The invincible sales team is your weapon. Weapons are supplied by others, and you will lose one day. In a bigger company, the boss should pay attention to the sales team.

The above is the brand discount women's franchisee how to manage good business skills, today we chat here, hoping to have some help for the future operation of a friend.