Build The Next "Supreme"? What Did The Founder Think?
In July of this year, Joe Einhorn, founder of social networking platform Fancy, opened a comic book store in New York, Broolyn, named Loot.
The Loot comic bookstore is located in the Carol Garden Street in New York. There are more than 3000 comics on the wall of the bookstore, which can be rented and bought. In addition to popular cartoons such as Avenger and Spiderman, Loot has launched a local community children cartoon creation program. Loot will help community children draw and sell their own comics.
Loot provides specialized studios to enable children to work together to complement each other, and to learn painting skills with the help of bookstore staff. Children who create comics will receive 9 of the sales revenue in return.
Joe Einhorn is an entrepreneurial veteran. He founded the social networking platform Fancy in 2009. The platform started with image sharing, and competed directly with Pinterest, and then evolved into a social business platform integrating creative products sharing, discovery and sales. During the development of Fancy, a number of big coffee investments were obtained from the French luxury group Kering (Kai Yun) board chairman, Fran ois-Henri Pinault, twitter founder Jack Dorsey, Facebook co founder Chris Hughes, and so on.
This year, Joe Einhorn left Fancy. As the father of two children, he chose to rediscover the dream of cartoons in a short time. In this regard, he said: "Loot hopes to let children explore their entrepreneurial spirit, help them to draw and sell their own works. We hope to influence the next generation in a more positive way, and expect young people to create their own world, believing that they will create the "future prestige" of the future.
In addition, Joe Einhorn has a bigger ambition to make Loot a more influential brand. Just like the founder of New York tide brand Supreme James Jebbia, who used skateboard stores to attract New York skateboarding enthusiasts, has created a world-renowned brand; Joe Einhorn hopes to create another "Supreme" by influencing cartoon lovers.
Joe Einhorn once said, "I always think fashion is art, especially those who are amazing. Their design is not only a commodity in the retail market, but also an exhibition artwork in the museum.
However, the future of Loot is still unknown. It may become a fashion brand, or a movie studio, or even a toy brand. At present, Joe Einhorn's children cartoon creation project has received the financial support from the US internet glasses Warby Parker, the fantasy animation series "black crystal: War of resistance" directed by Louis Leterrier.
Source: Gorgeous writer: Xu Bin
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