• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    "Gas" Brand And IP's "Good Doctor" American Brand Management Company Was Invested.

    2019/8/14 14:00:00 111

    IP

    In August 11th, BlackRock, the US investment management group, announced that through its private equity fund Long-Term Private Capital, the US brand management company Authentic Brands Group (hereinafter referred to as "ABG") was about 30% stake in the US $875 million price, ranking the largest shareholder of ABG. According to people familiar with the matter, the total value of the transaction for ABG has exceeded $4 billion (including debt).

    In 2017, another private investment giant General Atlantic launched a strategic investment in ABG. Other shareholders of ABG include private equity funds Leonard Green & Partners and Lion Capital.

    "Passing" brand and IP's "good doctor"

    ABG, founded in 2010 by Canadian businessman Jamie Salter, is an innovative brand management company headquartered in New York. After acquiring bad brand, ABG will study its brand DNA carefully, relocate its brand without affecting the brand value, help brands expand the category, and make it regain the favor of consumers. Therefore, many people in the industry also call ABG the "good doctor" of the bankrupt brand.

    ABG's success is inseparable from the rich experience of founder Jamie Salter in investing in consumer company. He worked as a CEO of Hilco Consumer Capital, a private equity fund, and was very good at consumer company investment and bankruptcy restructuring. Nearly 30 years of work experience, he can lead the team to accurately explore the characteristics of "passing" brand, analyze the key reasons why brands are no longer welcomed by consumers, and help brands develop new products by developing new categories and excellent online marketing activities.

    Juicy Couture, a famous sports and leisure brand in the United States, has attracted the attention of consumers with the help of ABG. Juicy Couture had previously lost too much attention to the brand's fashion and lost its foundation as a sports leisure brand, resulting in a gradual decline in sales. After finding the crux of the problem, ABG helped the brand expand its related businesses and return to sports and leisure DNA, enabling Juicy Couture to achieve stable business growth again.

    In July of this year, ABG restarted the IP authorisation of Elvis Presley, the legendary American singer, and launched a new perfume series (Elvis Presley Fragrance Collection) with perfume manufacturer Bellevue Brands. It has been thirty years since the last famous perfume was released.

    Jamie Salter said that when choosing the brand, they attached great importance to whether the brand had the space of international business and category expansion. After acquiring the brand, they will carefully study the history of the brand and find out the reasons for the failure of the brand. All the decisions they make are designed to make the brand have better long-term development, not to make quick money, and ABG will never do anything that will damage the brand value because of immediate interests. They will help the brand to tap its value and consolidate the influence of the brand through specific distribution channels, thereby increasing the attractiveness of consumers and protecting product pricing.

    He believes that the growth of brands not only means the improvement of their own profitability, but also means the improvement of brand value and the long-term positive development of ABG. In order to enhance the influence of its brand IP, they are helping brands to reach more consumers through online marketing, authorized business, celebrity endorsement and joint cooperation.

    ABG has established a global retail network through cooperation with global high-end department stores, franchised stores and other small and medium-sized retailers to help its brands enter more markets and reach consumers around the world. At present, ABG has more than 70 countries' business, and its brand annual sales volume is nearly US $10 billion. There are 40 brands in the group, which are divided into five categories, including the famous brands of famous entertainment sports stars, such as Marilyn, Monroe, Elvis, boxing, Ali, Mike Jackson, etc.

    Celebrities and entertainment brands: SHAQ, Marilyn Monroe, Muhammad Ali, Elvis Presley, Mini Marilyn, Michael Jackson, Marilyn, Ali,

    Fashion brands: Juicy Couture, Schaffner Marx, Frederick "s of Hollywood", Judith Leiber, Sportcraft, Judith, ",", ",", ",", ",", ",", ",", ",", ",", ",", ","

    Sports brand: Tretorn, Tapout, Spyder, Airwalk, Vision Street Wear, Prince and Hind

    Home brands: Thomasville, Henredon, Drexel

    Magazine: "Sports Illustrated"

    For a series of brand acquisition transactions conducted by ABG in the past, we can see in detail that

    ABG, the US brand management company, has bought the world's most popular sports magazine for $100 million: Sports Illustrated.

    Kai Yun group stripped its last non luxury brand: California outdoor sports brand Volcom was bought by ABG, an American brand management company.

    DSW joined ABG for $7 billion 500 million to acquire Camuto Group, the fashion group of the founder of nine Hei brands.

    US brand management company Authentic Brands bought Nine West and Bandolino for us $400 million.

    US brand management company Authentic Brands intends to acquire American casual wear brand Nautica

    The US brand management company Authentic Brands acquired the French fashion brand Herv e L GER.

    Authentic Brands, the US brand management company, acquired the controlling stake in Neil Lane of the high-end jewellery brand.

    Authentic Brands, the US brand management company, acquired the equity of Frye 51% of Hongkong footwear brand.

    Authentic Brands acquisition of Australian GF ball champion Greg Norman brand part of authorized business

    When private equity General Atlantic launched a strategic investment in ABG, ABG said that it will further expand its international market, especially in the Chinese market. It will open offices in Shanghai and Hongkong, which are responsible for the business of mainland China and the Pacific and Southeast Asia respectively.

    According to this investment agreement with BlackRock, ABG's future will continue to be managed by the founder, chairman and CEO Jamie Salter and President and chief marketing officer Nick Woodhouse.

    Jamie Salter said it was a great honor to cooperate with BlackRock, and Long-Term Private Capital's investment also proved the strength of the company. BlackRock has rich experience in global business expansion and professional digital technology team. He believes that ABG will continue to expand its business with the help of BlackRock.

    Andre Bourbonnais, head of Long-Term Private Capital, said that ABG has excellent business capabilities and has healthy capital flow and excellent management team. They appreciate ABG very much. In the future, they will use ABG as the core of the strategy to provide better resources for them.

    In order to better expand its business, BlackRock launched its private equity fund Long-Term Private Capital last year. By the end of April this year, Long-Term Private Capital had raised $2 billion 750 million. BlackRock plans to raise $12 billion for it.

      About "brand management company":

    It refers to maximizing the business value of its brand intellectual property through licensing and joint ventures, and further diversifying its brand portfolio through strategic acquisitions. Common ways of profit include brand authorization, joint venture, corporate sponsorship and brand selling in the field of product segmentation.

    In cooperation with authorized enterprises, the products of these brands will be sold through different channels in different sub sectors. For some brands, media channels can also be selected, including TV, movies, numbers and mobile terminals. Authorized enterprises are responsible for product design, processing and distribution, while brand management companies are responsible for brand marketing and promotion, increasing brand awareness, increasing brand attractiveness and maintaining brand image.

    The United States is the most developed market in brand management industry. The well-known professional brand management companies include ABG, Iconix Brand Group, Sequential Brands Group, Xcel Brands Inc, Marquee Inc, the original brand name, Hongkong, Li and Fung Group, and the recently established company.

    Source: Gorgeous writer: white feather plus

    • Related reading

    Ali 2 Billion Acquisition Of Netease Koala Like Success Is Expected To Lead The Cross-Border Market.

    Venture capital project
    |
    2019/8/14 13:46:00
    0

    Outdoor Brand Snow Peak Is Coming Soon.

    Venture capital project
    |
    2019/8/14 11:06:00
    2

    Akesu Develops Textile Industry To Push Local Employment Out Of Poverty

    Venture capital project
    |
    2019/8/9 11:01:00
    143

    He Announced A $30 Million Joint Venture.

    Venture capital project
    |
    2019/8/9 10:50:00
    2

    Jia's Appearance In CCTV Advertising Will Increase Brand Building Efforts

    Venture capital project
    |
    2019/8/7 15:47:00
    2
    Read the next article

    老牌鞋企——富貴鳥:欠債40多億不還

    停牌近3年,昔日“鞋王”富貴鳥復牌計劃失敗后,將計劃取消上市地位。

    主站蜘蛛池模板: 久久国产精品一国产精品金尊| 色综合久久综合网欧美综合网| 国产xx肥老妇视频| 猛男强攻变骚受| 扁豆传媒网站免费进入| 天天色天天操天天| 四虎e234hcom| 久久婷婷五月综合97色直播| 国产你懂的在线观看| 欧美日韩亚洲精品国产色| 好想吃你的馒头| 四虎影永久在线观看网址| 久久综合九色综合欧美狠狠| 4ayy私人影院| 激情内射亚洲一区二区三区爱妻| 怡红院精品视频| 四虎影视884aa·com| 中文字幕AV一区中文字幕天堂| 香蕉视频在线观看免费国产婷婷| 欧洲一卡2卡3卡4卡免费观看| 国产精品青青青高清在线| 加勒比综合在线| 两个人看的www视频免费完整版| 色综合久久综合网| 成人免费一区二区三区在线观看 | 久久国产精品网| 被公侵犯肉体的中文字幕| 日韩免费a级毛片无码a∨| 国产成人午夜性a一级毛片| 亚洲av综合色区| 日本xxxxbbbb| 最近中文字幕免费mv视频8| 国产第一页在线观看| 亚洲六月丁香婷婷综合| 1000又爽又黄禁片在线久| 欧美成人精品第一区二区三区| 国产高清视频一区二区| 亚洲日韩国产二区无码| 8x成人永久免费视频| 欧美最猛黑人猛交69| 国产精品线在线精品国语|