He Announced A $30 Million Joint Venture.

Shenzhen singer announced that it had signed a joint venture agreement with Saint Paul Intellectual Property Ltd (hereinafter referred to as "San Po Qi"), and jointly invested in the establishment of a joint venture in Shenzhen, Guangdong, to manage self-portrait brand in mainland China.

According to the terms of the agreement, he invested 30 million yuan in currency and held a 50% stake in the joint venture company. Saint P Qi invested 30 million yuan in intellectual property rights and held 50% equity in joint ventures.

In November 2013, Malaysia designer Chong Han Loon (Zhang Hanlun) founded self-portrait brand in London, England. Chong Han Loon studied at the central Saint Martin Institute in London. He was well received in the 2009 Venice Biennale and the 2013 Munich Arts Festival.

The self-portrait series of products combines the feminine characteristics of the beautiful elements, with the ingenious contour cut, the good use of avant-garde texture and crisp fabrics, flexible use of lace, hollows, broken flowers and other elements. It embodies romantic sentiment while showing a hint of boyish naughty, so that the self-portrait series clothing has a unique contemporary style.

Self-portrait has also launched a number of joint brands with internationally renowned brands to create global brand awareness. For example, the BODY OPTIXTM series that we work with the famous cowboy brand Lee, cooperate Sunglasses with LesSpecs, and cooperate with Robert Clergerie. As of March 2019, the self-portrait brand has been sold through 375 outlets, covering more than 70 countries in the world.

After the completion of the transaction, the joint venture company acquired the ownership of the "self-portrait" brand in mainland China. Through the management of the "self-portrait" brand in mainland China, the joint venture can further enrich the company's high-end brand lineup and provide unique products and services for mainland Chinese consumers.

The introduction of self-portrait brand is expected to continue to expand the brand lineup of the company and its share in the high-end international fashion market. "With the continuous development of the high-end brands of the company, the synergies of all brands will be further developed, and the efficiency of the company in management, operation and finance will continue to be improved," he said.

Headquartered in Hongkong, San Po Qi holds the trademark ownership of self-portrait brand, which is responsible for trademark application, registration, maintenance and business value development. It is also responsible for quality inspection and logistics work of some brands.

About singer

In recent years, it has developed from single brand to multi brand operation management group by means of investment, merger and cooperation, and has formed a high-end brand matrix involving fashion, tide brand, light luxury and high priority.

At present, the company has six high-end fashion brands, and is constantly looking for strategic brands. ELLASSAY (Ge Lisi) is the company's own brand. The company also owns Laur L, Ed Hardy, IRO, VIVIENNE TAM, JeanPaulKnott and other international brands in the global or Chinese market. The six brands cover different market segments and push the company to develop rapidly.