Public Welfare Training For Clothing Merchandising Helps Shenzhen Brand Development

Small and medium enterprises in Shenzhen The public service training course of "clothing merchandising" sponsored by the industry service bureau and the Shenzhen garment industry training school was opened in July 21st. Since its inception, the project has attracted planning executives and active designers from more than 30 garment companies, including winners, AI Tai AI, Kate Dun, Ji Xiang Zai, and finery.

Commodity planning is the core of clothing brand design innovation and the main component of clothing enterprise's competitiveness. According to the introduction, this clothing merchandising course will focus on core issues such as product design, product launch, product production and market research and planning. It will effectively utilize the big data to conduct brand positioning and market positioning inspection and control through scientific management process. The course will be delivered by Cao Yajian, vice president of Shenzhen garment industry training school. It will greatly enhance the grasp of design, production and marketing by post designers and planners, help Shenzhen brand development and realize the healthy and sustainable development of enterprises and brands.

According to the president of Shenzhen Fashion Designers Association, Shenzhen garment industry training school president Zhou Shi Kang Jie At present, the clothing industry is facing fierce competition and clothing brands. Shenzhen clothing brand needs to upgrade its development, enhance its quality and enhance its international influence and core competitiveness. It needs a professional team that understands the theory and understands the market. The growth of talents is inseparable from education. Developing the training program for the shortage of talents in the garment industry can effectively alleviate the shortage of talents, enhance the professional competence of the on-the-job workers, enhance the core competitiveness of the brand, provide effective support for the enterprises to provide more learning opportunities and opportunities for the employees in the field, and also get the corresponding positive actions of the garment enterprises. It will play an active role in speeding up the construction of highly skilled talents and innovative talents, enhancing the ability of enterprises and promoting the development of brands.