Cheng Chuntao: Thousands Of Cities Are No Longer Fantasy.

　　 Reporter: Cheng Dong, Hello, we have just enjoyed the 2014 autumn and winter new product conference. It is a consistent feature of the Ke Ke's brand in the children's wear brand. We can see that this year, whether it's a big boy or a little boy, the fashion has improved. We know that last year, the strategy of Ke Ke was the sink of the channel, and many new shops were opened successfully. Then, for the three or four tier cities that are more concerned about the price, will consumers feel that children do not need to wear such fashionable clothes?

　　 Cheng Chuntao: I think consumers. concept It needs to be cultivated. At present, consumers in China's three or four tier cities will be more concerned about the price. The acceptance of too fashionable products may not be too high. But with the improvement of the overall social level, the concept of quality of life will slowly change. Seeing more good and fashionable things can produce choices and comparisons. We believe that your acceptance will be higher and higher. We have confidence in our products.

　　 Reporter: in the past year, there are more than 330 new shops opened in the past year, and almost every day there is a new shop opening. Is this a good start for realizing the dream of the thousand city stores a year ago?

　　 Cheng Chuntao: It's true that what happened in the past year, our efforts and gains made me feel that a year ago, the goal was not a mere word, but a tangible future, and the future was not far away. China's territory is so wide that there are so many provinces, cities, county-level cities, etc., that there are too many markets to open. Last year, more than 330 shops were just a microcosm of the strategy of "1000 cities and thousands of stores". In the future, I believe more and more people will add to the dreams of the Ke duck. team 。 And we also strive to maintain the existing advantages, and continue to strictly enforce the control of products and quality, so that more consumers can feel the protection of children's fashion, soft, comfortable, healthy and safe children's clothing.

　　 Interviewer: what did you spend most of your time and energy doing in the past year? What's the most important thing? Why?

　　 Cheng Chuntao: In the context of the whole strategic adjustment, the work intensity and pressure of our whole company were relatively large last year. For me personally, last year was the year when I ran the market the most. I thought the harvest was very big. It is not easy for us to understand our employees better and understand that market development is easier. In the past, it may be easier to blame for the problems that may arise. However, the problem has not yet been solved well. When we visit the market densely, we can better discuss the solutions based on what we have learned and the problems we reflect, and tackle these problems one by one. It is also a kind of support and affirmation for them, which makes us feel that we are their strong backing.

　　 Reporter: we felt very strong at the scene. We felt that the whole team was aroused and had a very strong sense of cohesion and goal. How did you do that?

　　 Cheng Chuntao: It is also a very important task for us to build a team with strong fighting force. Last year, we strengthened the management and motivation of the team, carried out a comprehensive training and improvement of our internal staff, promoted and appointed some outstanding employees in the past, and made targeted guidance according to the strengths and weaknesses of each employee. Train In some positions, the PK system has been implemented, so that some employees with more ability and learning ability have a platform to display and display their talents. Last year, our team was the biggest team in the history of the company. The company also presented huge prizes and bonuses. For the outstanding employees, our prizes, the prize cars and the cash prize, the boss is to learn to divide money. Apart from material rewards, we are also promoted. As long as you have the ability, as long as you are willing to be enterprising, you can make your duck a career. You will also let your employees do things. I am only responsible for and grasp the general direction of the company. Let employees regard their company as their home and their own business. We have set a clear goal, hopefully, and sustainable development for all of us.

　　 Reporter: Ke Ke has launched the QQDUCK Mini children series since last year. So far, what is the reaction of the market?

　　 Cheng Chuntao: Very good, no matter how well accepted the franchisee is, the response from the shopping mall is very good. It can be said that the channels and quality management systems accumulated by the Ke Ke over the past 15 years have some advantages for our children's products. Market performance Very nice.

　　 Reporter: at present, is the store of Ke Ke Da Tong and Xiao Tong a composite store or an independent store?

　　 Cheng Chuntao: At the beginning of this year, we will open an independent shop for QQDUCK Mini children. The original big kids shop will also have children's products. In the future, we hope to create a one-stop shopping mall for infants and children, which will extend and enrich our product line, and develop products other than clothing, including infant products, household products, and so on. Experience shop is a trend in the future.

　　 Reporter: as we all know, the development of children's wear industry is becoming increasingly fierce nowadays. In the face of such a fierce market competition environment, as a famous brand of children's clothing with the honor of "China's famous trademark", how can you deal with or raise your brand advantage as a famous brand of children's clothing with the honor of "China's famous trademark" for 15 years?

　　 Cheng Chuntao: The honor of "famous Chinese famous brand" is not overnight. First of all, we must do well in internal work. Therefore, the planning and construction of the team will be the first step of the brand development in the future. Therefore, we have also constructed a series of team incentive system, which is not only to arouse the fighting enthusiasm of the Ke Ke, but also to stimulate the spirit of struggling ahead of the brand. Secondly, it is necessary to find suitable partners and keep warm. We will build the development of Ke duck based on the development of the Ke duck brand. union We will combine our team with suppliers, media and franchisees to make the development of Ke duck a common cause, not just a profit item. Third, instead of making price wars on the original cake, it is better to expand the market layout, make the original cake bigger and stronger, and allow more people to share this cake together.