Ladies' House: Kuang Zi: Feminist Dream Writing Pioneer Romance

< p > behind this brand that caters to the romantic dream of young women, there is a legendary woman who has been praised by the industry as the "female dream" to create wealth. The founder of the ladies' house, Kuang Zi, likes to cruise in the fairy tale kingdom, music drama and classic literature, excavating the innocent and romantic girl and the pure and elegant girl, letting the woman show tenderness and tenderness.

She wrote the romantic legend of Shenzhen women's clothing with the passion, dream and courage of "boundless, boundless" design.

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"P" Kuang Zi, who went down to Hainan in 1989 and settled in Shenzhen in 1991, founded the ladies' clothing brand.

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< p > 2003, she founded the brand of "little lady and John", "Fairy Fair", "Lady House Bed", "natural element" and so on.

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< p > 23 years, the ladies house has achieved a breakthrough of nearly 1000 stores from zero to 100 and then to large and medium-sized cities throughout the country.

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What is the belief of "p?", which supports a female designer who sticks to her dream and keeps surpassing her dreams, and persistently writes the legend of Shenzhen women's wear. < /p >

< p > < strong > > entering into the chronicle, holding the talent to embark on the fashion design path < /strong > /p >

< p > < strong > you graduated from the normal school. Why didn't you become a teacher? What was the original intention of choosing to start a business in Shenzhen? < /strong > < /p >

< p > < strong > Kuang Zi: < /strong > I grew up near Huashi in Wuchang. I like East Lake's Sham Shui Po shore and unforgettable plum garden. These beautiful things in my childhood sowed beautiful seeds for me.

I have a natural sensitivity and love for clothes. When I was 18 years old, I would design and sew clothes for myself and my relatives and friends.

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< p > 1989, the craze for going south to Hainan attracted me out of Wuhan.

When I came to Shenzhen unintentionally, I liked it very much. I found that the environment and atmosphere here are more suitable for starting a business, so I decided to make a breakthrough in Shenzhen a href= "http://www.91se91.com/pioneer/" > dress design < /a >.

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< p > I remember that day was May 19, 1991. We got the business license. On the same day, we took the ladies house as a brand to make up 100 sets of clothes, and tested the water retail market.

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< p > < strong > creative inspiration. Chinese style perfectly meets western modern culture < /strong > /p >

< p > < strong > as the founder of the brand, the ladies' house, snow white, crystal shoes and roses, and the match girl series, which were created in the early days of the lady's house, were launched, causing a great sensation in the market.

Later, a series of black and white aristocrats, Swan Lake and golden pink women were launched to push the original design of the ladies' house to a commanding height. Where did this continuous inspiration come from? < /strong > < /p >

< p > < strong > Kuang Zi: < /strong > listen to the wind, watch the rain fall, smell the flowers, wind the leaves, and the flowers bloom.

Everything in nature inspires us.

My favorite Chinese classical culture, western drama, music, oil painting, architecture and other multiculturalism, have brought me a lot of inspiration.

In fashion design, I like to replace classical literature and music with postmodern techniques.

Perfect combination of Chinese classical art and < a href= "file:///C:/Documents%20and%20Settings/Administrator/%E6%A1%8C%E9%9D%A2/%E5%85%BC%E8%81%8C/%E7%BD%91%E7%BB%9C%E7%BC%96%E8%BE%91%E5%99%A8/lib/www.91se91.com/pioneer/ > western modern culture < /a >.

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< p > in my design, black and white are the main colors, representing the pink Department of ladies.

I like both simplicity and complexity.

In the instant of life, creative inspiration can be generated between the breath of life.

There are boundless and boundless designs. I will always look for artistic designs with inspiration for life.

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< p > < strong > design concept persists in creating more beauty for women. < /strong > /p >

< p > < strong > we understand that clothing design will increase costs in order to achieve some effect. You are both a designer and a business owner. How can we balance the relationship between art creation and corporate profits? < /strong > /p >

< p > < strong > Kuang Zi: < /strong > lady house has gone the way of original design brand since the beginning. I have been entangled in the maximization of the brand and the maximization of the benefit. But in the end, I still think that the works with original ideas must be matched with good materials, which can reflect the high quality value and location of the ladies' house.

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< p > because of insisting on original design, in 2001 only ten years, the ladies house opened hundreds of chain stores nationwide.

In 2003, the ladies house launched four distinctive brands: Children's dress "little lady and John", mature female style "Fairy Fair", home life bed "Lady House Bed" and casual women's "natural elements".

So far, the ladies house has embarked on the development path of "a href=" http://www.91se91.com/pioneer/ "multi brand operation" /a.

In 2004, we first launched the concept of "collective Store". We concentrated on five brands to show "the life of a beautiful woman".

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< p > < strong > as a predecessor and pioneer designer of Shenzhen fashion industry, how do you understand fashion? < /strong > < /p >

< p > < strong > Kuang Zi: < /strong > learning kindergarten teacher makes me have a special preference for music and drama, especially Shakespeare.

I have collected more than 60 thousand black films. In music and drama, those melancholy and melancholy, those sad happiness always let me find the impulse to create.

Looking for beauty, finding beauty, designing beauty, spreading beauty, having a craze for change, insisting on 100% original design spirit is the fashion in my heart.

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< p > I will pay attention to personal experience of beauty and life in fashion design.

Design will quietly infiltrate into the dribs and drabs of life, fill the gap of mediocre and trivial life, and yearn for a better life.

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< p > every woman is exquisite, finding the right clothes to make this exquisite more a href= "http://www.91se91.com/pioneer/" > artistic sense < /a >.

I pay special attention to the overall collocation of images, creating more beauty for women, which is my understanding of fashion.

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< p > < strong > better vision. In the next 10 years, there will be masters in China who will show up in the international show < /strong > /p.

< p > < strong > 2013, the theme music scene show and the music sound and romantic summer scene were sensational in Shenzhen. As a pioneer of fashion design, what do you think of Chinese design and Shenzhen brand? < / strong > < /p >

< p > < strong > Kuang Zi: < /strong > I prefer the design of Belgium, especially the "Six Gentlemen of Antwerp".

In the early 80s of last century, a group of students who graduated from Royal College of Art in Antwerp drove a rented truck to the London Fashion week. They made a fashion fashion critic's fashion show, which laid the Belgian pioneer's position in the global fashion industry.

This is based on original design.

I have always encouraged myself to persist in originality, and regard originality as the "a href=" http://www.91se91.com/pioneer/ "/a".

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< p > Shenzhen also has many excellent fashion designers and clothing brands, all of them are committed to original design.

In the international fashion design stage, designers from Belgium, Japan and other countries are very worthy of learning from Chinese designers. In the next 10 years, there will be big designers appearing on the international stage. I am looking forward to the early arrival of this day.

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