Ali IPO Designer Cai Chongxin Portrayed The Empire Blueprint.

Cai Chongxin, executive vice chairman of Alibaba group, envisaged that P's future business will span banking, education, tourism and entertainment.

Users will use Alibaba's mobile apps to buy mutual funds; use Alibaba's insurance business to provide protection for the housing; use Alibaba virtual credit card to buy from American websites, and receive goods in 10 days.

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< p > March 16th, Alibaba announced the decision to start listing in the United States.

Analysts estimate that the IPO may exceed $16 billion, higher than that of Facebook in 2012.

Analysts estimate that Alibaba group's valuation may exceed 140 billion dollars.

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< p > "in the next five to 10 years, we will still be an e-commerce enterprise, but the things we sell on our platform will be more diversified, not just physical products," Cai Chongxin told Alibaba in a few days before announcing IPO.

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< p > "we will sell digital content and will provide all kinds of services through our platform," he said. "Our vision is to participate more in people's lives and meet all the needs of people."

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< p > Alibaba accounts for about 80% of China's individual consumer online shopping market.

IResearch expects the market to reach 2 trillion and 450 billion yuan (US $394 billion) this year.

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< p > if the company's development in the past 15 years seems irresistible, it will face the most severe challenge until its IPO.

IPO may make it one of the most important technology companies in the world.

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< p > in the field of mobile Internet service, Alibaba, the main competitor of Tencent, enjoys the upper hand.

Alibaba's strategy to build its global e-commerce Empire, which provides financial services, has been closely scrutiny by Chinese regulators and has been resisted by bankers.

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< p > success IPO will not only affect the fate of Alibaba itself.

After the first day of Facebook listing, Cai Chongxin found that a high-profile failure could lead investors to disappointment with the whole industry: Alibaba plans to raise $10 billion through private placement to catch up with the Facebook listing, which has almost failed. This is what Cai Chongxin described as "walking on thin ice" experience.

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< p > < strong > investment strategist < /strong > /p >

Cai Chongxin P declined to discuss the details of Alibaba IPO or its financing, but in March 12th he told Reuters that Alibaba would never change its partnership system in order to list in Hongkong.

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< p > according to the documents submitted by YAHOO, a shareholder with 24% shares, Alibaba's latest public earnings figures show that Alibaba's revenue rose 60% to 4 billion 900 million dollars in the first nine months of last year.

Net profit was 2 billion 200 million US dollars, an increase of nearly seven times.

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Cai Chongxin, 50, who was born in Taiwan and graduated from Yale Law School in, has become the chief strategist and financial advisor of the P.

In 1999, he left the Hongkong Office of Investor AB, a Swedish investment company, and joined the Alibaba founded by Ma Yun.

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< p > Cai Chongxin served as chief financial officer of Alibaba for 14 years, took the helm of investment strategy and was responsible for negotiations with large investors such as YAHOO and Japan Softbank.

Softbank holds 37% of Alibaba.

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In the early years of P, Cai Chongxin served as the executive vice chairman of the board of directors of the group and took over over $3 billion 800 million in investment plans, covering all fields ranging from digital map to online education.

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< p > Cai Chongxin said that the strategy has only one key point: to boost the core e-commerce business of Alibaba, especially when consumers are making more use of smart phone shopping.

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< p > < strong > innovation < a href= "http://www.91se91.com/news/index_c.asp" > Electronic Commerce < /a > /strong > /p >

< p > this business is huge.

In November 11th each year, China's "singles day", Alibaba turned the day into the highest online shopping day in the world.

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Less than p last year, the sales revenue of Alibaba's shopping platform exceeded 35 billion yuan (US $5 billion 630 million) on the day of singles day.

Compared with last year, US internet sales on Monday only amounted to US $1 billion 740 million.

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< p > "Alibaba has actually created the mode of operation of e-commerce in China," said Duncan, managing director of BDA in Beijing, DuncanClark.

"It attracts a lot of adventurers and capital," Duncan said.

He served as an adviser to the company in the first few years of the Alibaba development.

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< p > Alibaba has more than 25 thousand employees at present.

The company's Taobao network enables individuals and small businesses to directly sell products to customers.

Unlike eBay[micro-blog], the electricity providers charge different fees for each paction, and Taobao mainly charges advertising fees for businesses.

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< p > Alibaba another main business Tmall is more similar to Amazon.

The website provides online storefront to brand businesses, collecting sales commissions and opening shop fees.

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Less than P, the link that links these businesses is the online payment platform, Alipay, which is similar to eBay's PayPal, allowing consumers to bypass the traditional bank payment system to complete payment.

Alipay is part of Alibaba's small micro financial services group, not a listed company; it controls nearly half of China's online payment market.

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< p > Alibaba invested in domestic financial services, bought a controlling fund of a local fund management company and set up a private bank.

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< p > Alibaba has collected a large number of credit data of individual and business customers, which also highlights its ambition to expand in financial services.

"We hope to change China's financial system," Cai Chongxin said.

"As you know, China's financial system is a bit out of date."

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< p > < strong > facing the challenge of WeChat < /strong > /p >

< p > so far everything has gone smoothly, but a href= "http://www.91se91.com/news/index_c.asp" > Alibaba < /a > will also face the first big challenge in the future.

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< p > with more than 80% Internet users in China using mobile devices to access the Internet, rival Tencent controls the use of smart phones through WeChat's application.

Users can update their social networking personal information, play games, taxi and shopping in WeChat, and invest in financial products like Alipay.

Tencent is China's largest Internet Co with revenue.

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< p > "WeChat has achieved success in China."

BenThompson, who wrote science and technology articles on stratechery.com website in Taipei.

"That will be the dominant application."

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< p > but Cai Chongxin did not think so.

"They have never been successful in the field of electronic commerce," he said.

"Chat application? We don't think it matters at all.

If you want to buy something, you will go to Taobao. "(Alibaba)."

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The Independent Financial Services Department of Alibaba (P) is also facing a bitter battle.

The company's involvement in bank and fund management business has angered China's large state-owned banks and has attracted more and more scrutiny and regulation.

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< p > Cai Chongxin said that the business has hindered many people's vested interests and many big banks are unhappy.

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< p > banks are worried about the popularity of online financial products.

Alipay took the lead in this area last year.

The remaining amount of treasure platform is only nine months in the market, but it has nearly doubled its advantage over the traditional bank deposits and has become the largest Monetary Fund in the Chinese market at present.

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In response to P, several large state-owned banks in China have already lowered the upper limit of online payments. The PBC is also discussing the drafting of regulatory rules to tighten restrictions on Internet banking services.

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< p > < strong > is used to win < /strong > < /p >.

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Cai Chongxin < /a > habit wins.

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P. Two years ago, his ability was tested.

At that time, Alibaba needed to raise about $10 billion to buy back the shares held by YAHOO and withdraw the B2B e-commerce Department Alibaba.com, which was then traded in Hongkong, so as to take the first step of Alibaba IPO.

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< p > however, the fundraising action happened to catch up with Facebook listing.

Shares fell sharply on the first day of Facebook trading.

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< p > "we originally planned (through a syndicated loan) financing to support pactions, but later caught up with Facebook listing," Cai Chongxin said.

"Because of Facebook's experience, almost overnight, most institutional investors refused to invest in Internet Co."

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< p > Alibaba finally raised funds from banks when it was only two days away from the deadline.

"It's quite breathtaking," Cai Chongxin said.

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Cai Chongxin P has joined other China Internet Corporation in the US.

E-commerce partners Jingdong intends to raise $1 billion 500 million through IPO, and micro-blog, which owns 18% of Alibaba, also wants to raise $500 million in listing.

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"P >" Cai Chongxin points out that although IPO is important, it will not let Alibaba ignore the core business.

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< p > "when you look at the Alibaba, we should really regard us as one of the largest technology companies in the world, and are innovative technology companies."

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