The Cat And The Owner Of The Forest Should Dare To Burn Money.

< p > Yu Lin said that this is an era of "less" is "more", "more is less". If we know how to give up, we must have a specificity. Only occupy the "small lattice" of people's minds will become the only one.

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< p > < strong > make the best of one thing < /strong > < /p >.

< p > the common saying is that the heart is wide and the body is fat. But Ma Yun is only 110 Jin, and Ma Huateng is only 116 kilograms. This shows that the big guys have strong sense of crisis in their hearts. This fear and pressure come from the dream of doing business. Like big enterprises and small businesses, they are also likely to be subverted overnight.

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< p > why? Because all products are seriously saturated.

Taking fashion as an example, China's garment industry's < a href= "http://www.91se91.com/pioneer/" > inventory < /a > digestion for 5 years is not a problem, it is estimated that it can fill the Pacific Ocean.

In the era of high homogenization, consumers will pay for serious oversupply. < /p >

In the era of P, less is more, more is less.

Locate life and death.

In the past, enterprises love to talk about strategy. In fact, the core is whether they can endure pain or not, just play one thing to the extreme, and then continue to spread to consumers.

If everything is involved and not thorough, then it can only be mediocre, and the world is not lacking in mediocrity.

It can only throw things into the Pacific Ocean.

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< p > I think if the film is dead, Kodak will die.

If Kodak is a hotel, will it be okay to make Kodak cola? It must be one hundred.

Consumers will always remember the first few brands, that is, occupy the "a href=" http://www.91se91.com/pioneer/ "consumer" /a "heart of the small lattice.

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< p > < strong > do business to figure out what do not do < /strong > < /p >

< p > Jobs has done the apple best. If one of his products can solve all problems, he will never do more than two or three, even the color is limited.

Category strategy is to throw away everything that does not make you the first, and to cut it to the limit and finally to succeed.

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< p > positioning does not need to be garish, do not always change, do not create a new thing every day, no one will pay attention to you, you should seize a point, research and study again.

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< p > to do business, it is necessary to find out what to do rather than what I want to do.

There are 6 trillion and 600 billion websites all over the world. You also need to be a website when you start your business. It must be a drop of water in the sea. Even a wave of flowers can't stir up.

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< p > there are so many things that you feel good about yourself. You must learn to give up.

At this point, the cat has also suffered losses.

In 2005, I felt fashionable underwear was well done, and my mind was hot to make fashion sportswear.

Others, ADI, Nike, upstream a href= "http://www.91se91.com/pioneer/" > resource < /a > richer than you, downstream channel is wider than you, design is better than you, you cat person row a few years old, finally is failure.

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< p > < strong > Ma Huateng almost sold Tencent < /strong > /p >

< p > cat asks Hsu Chi to endorse. Why not ask Zhao Benshan Zhao Benshan's image to affect the fashionable people? He may affect the rural fashion, but what we do is urban fashion.

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< p > the fashion I want is not so fashionable in the eyes of fashion people, but also fashionable in the eyes of people who are not fashionable.

The smaller the proportion of the more fashionable people, the smaller the scope of consumers. Therefore, we are playing fashion cards - hanging sheep's heads, but the goods are delicious - selling dog meat.

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< p > the elastic material of domestic clothing is spandex, and I use the Lycra of DuPont in America. In fact, the two are essentially the same, but they feel different.

Playing brand is playing with feeling, feeling right, everything is right.

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< p > Tencent in seventh years, no one believed that the category of instant messaging would have such a large a href= "http://www.91se91.com/pioneer/" value < /a > in the future. At that time, Ma Huateng could not endure any longer and planned to sell Tencent. He wanted 1 million yuan, but no one wanted to buy it.

It was because even then 1 million yuan could not sell, only to achieve today's one trillion yuan market value Penguin empire.

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< p > sometimes, when we see other people's brands come out, it is just the iceberg on the sea showing a sharp corner, but under the sharp corner there are still 5000 meters of deep-sea foundation. They are a set of unknown efforts and skills, routines and wisdom, and heavy strength.

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< p > < strong > dare to burn money < /strong > /p >

< p > ten years, grinding a sword, twenty years of adult ceremony, thirty years of small fighting, forty years old.

If you only do one thing in forty years, even if you just study a button, you can do something that is good for consumers.

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< p > a good idea needs to be smashed deeply and daring to burn.

Many people always envy others to do well and do well. They want to wait for their own money and then make a good brand. In fact, all successful businesses start burning money when they are short of money.

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< p > some people are very smart, from the very beginning they cling to their pockets, especially to spend money.

But in fact, we should burn the money foolishly.

I provide good service, I should tell you.

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< p > 2007, the cat account is only 470 thousand yuan, but Hsu Chi asked for 3 million Hong Kong dollars, not afraid. We talked with her about the installment payment.

Later, the cat in the CCTV bidding, 5 seconds of advertising two months to 28 million yuan.

I had no money in my pocket and I pressed my head to bid.

Zhang Ruimin and Liu Chuanzhi were invited to bid for a brand.

Good wine is also afraid of deep alley.

Worship Buddha does not burn paper, Bodhisattva also ignore you.

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< p > "wildfire" is not enough, the spring breeze is burning.

The knowledge is not only to promote the brand positioning and < a href= "http://www.91se91.com/pioneer/" > strategy < /a >, but more importantly to enterpriser's courage and bravery, to bravely grab the trumpet, and to show the strength in front of everyone.

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"P" dare to "burn money", but also "fever", Lei Jun created a heroic company, because he complied with the characteristics of the Internet era, at the same time mastered the category strategy, so millet can respond to everything.

He let people "fever" to millet, play is to satisfy consumer vanity, pull everyone to participate in, let everyone voice make suggestions.

At the same time, let everyone know that millet is the creator of this category, occupying the only consumer's mind.

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