Ding Geng, President Of Mash Cassini: Creating A Costume Empire

　　 Reporter: Ding, the theme you shared today in the forum is "the retail industry in the mobile Internet Era". What impact do you think the mobile Internet has brought to the apparel retailing industry?

　　 Ding Geng wrote: In the past two years, everyone is saying that the whole era is changing. With the coming of the mobile Internet age, the retail industry should do the whole business mode of Internet thinking docking. For example, we can now analyze our future sales targets through mobile Internet, and now 90 people have gradually entered the society. They are the first generation of Internet users, who grew up with the Internet. We should learn to transform our retail resources with the help of mobile Internet era.

In the future, there should be no distinction between traditional industries and the Internet industry. Internet It has become a way of life. Every industry in the future must integrate with the Internet, that is to say, all must have the Internet thinking. For the reorganization of channels and the construction of a new business model, this should be the process that every enterprise needs to rebuild its brand.

　　 Reporter: what changes have Mar Cassini made?

　　 Ding Geng wrote: The transformation of the Internet thinking of marcarini has been doing since last year. In September and October of this year, the marketing mode of the whole o2o will be launched online. This is also a new business mode that we comb out with the mobile Internet in the transformation of enterprises. Like cross-border industries, fashion industry is worth learning from. Ma Cassini remodeled our brand positioning and advocated life style and built a new retail mode based on a new lifestyle.

　　 Reporter: why do we actively plan or participate in public welfare activities like "Earth Hour"?

　　 Ding Geng wrote: Because the core values of mascassini are "fashion, environmental protection and creativity". Environmental protection as Mar Cassini's core values, so we must implement our environmental protection commitments. "Earth Hour" is a large global scale. environmental protection Its purpose is not to put out the lights for one hour, but to call for more protection of our environment and our homes.

　　 Reporter: now there are many men's clothing brands, either domestic or international. What characteristic positioning does the Na Ma Cassini have in this vast competitive market?

　　 Ding Geng wrote: The main consumer of mascassini is the white-collar. Our main consumer group is probably 25 years old, --35 years old. Clothing brands are widely spoken all over the world, but our careful study of the industry reveals that the development of Chinese men's clothing is not very fast. Over the past two years, the development speed of Chinese men's wear has been quickening. The local men's wear industry has begun to subdivide, business men's wear, men's sports wear, fashion men's wear and so on. After the subdivision of these major categories, each style has a further subdivision. For example, fashion men's clothing is divided into design oriented, concept oriented, independent designer and color based. In the future, Chinese men's clothing may go the same way as women's clothing.

　　 Reporter: the activities of the "runaway fashion" launched by Ma Cassini last year are similar to Chen Kun's "walking power". What do you learn from this "runaway"?

　　 Ding Gang Shi It is also a way to reflect a healthy lifestyle. Through such a walk and the crossing of a no man's land, we can help us restore our values and enable ourselves to live more actively, no matter how much we feed back to us. Sociology Enterprise or family.

　　 Interviewer: do you mind if others define you as "the two generation"? Because your parents started running family businesses.

　　 Ding Geng wrote: China's misunderstanding of the term "rich two generation" often causes the phrase "rich two generation" to be derogatory because of some bad social practices of "two generation". I personally feel that if China's reform and opening up policy has not produced "two generation" in the past 30 years, then 30 years of reform and opening up must have been a failure. Because with the "rich generation" in the reform and opening up, diligence and accumulation will create so many "two generations". Therefore, we should face up to the word "rich two generation". The progress of the whole society is also needed to inherit and continue to carry forward. If we say that the acceptance of the "rich two generation" is derogatory, then do you think China will have a reform and opening up every 30 years? This is definitely not possible, so we still need to inherit the "three generation" and "the four generation". But in education, we should guide the "two generation generation" and "the three generation" to have a correct understanding of wealth and responsibility to society.

　　 Interviewer: you and 4 young partners with an average age of 28 in March 2007 form 5 entrepreneurial teams. What was the driving force of your venture?

　　 Ding Geng wrote: At that time, it was very simple. We all had a big dream, trying to build a part of ourselves. brand To create our clothing empire. We had such a dream at that time.

　　 Reporter: now, after more than 7 years, how do you think your dream has come true?

　　 Ding Geng wrote: I think we are getting closer to the other side of our dream.

　　 Reporter: do you have any suggestions for young people who want to start their own business now?

　　 Ding Geng wrote: When I first started my business, I told my team that I said we were "dreaming". Waking us up every morning must be a dream, not an alarm clock. More than 7 years have passed. Now I tell my team that in addition to waking up our dreams and creative thinking, we can continue to move forward in the new era.

　　 Reporter: as a post-80s entrepreneur, would you like to share "how to be a better man" with netizens?

　　 Ding Geng wrote: I personally feel that in the age of information, to improve themselves and do better themselves, men should follow their own feelings, constantly update their information, and gradually become part of the trend in this era.

　　 Reporter: in this era of mass flooding, many people think that it is a rich man's business to mention "fashion". How do you view the relationship between wealth and fashion?

　　 Ding Geng wrote: I personally advocate a happy outlook on life. What is happiness? My personal understanding of happiness is the accumulation of happiness every day is happiness, every day must be very bright to enjoy life. People who eat and drink in five star hotels everyday are not necessarily happier than those who eat Shaxian County snacks. Happiness has nothing to do with wealth. Some people say that only money can be fashionable. In fact, fashion is a taste. It is not fashionable to wear Armani or Lv. In fact, we can have a very fashionable taste for DTY and flower collocation of our clothes. Everyone has different understanding of fashion. I think fashion can be said to be a trend. It is a rebellious difference. Trend The zone between.

　　 Reporter: do not talk about enterprises, you as a Post-80, how your personal attitude towards life?

　　 Ding Geng wrote: I personally advocate a fashionable and healthy lifestyle.