Join The Clothing Store Can Not Fail To See The Opening Shop Strategy

< p > is the clothing business good now? When choosing franchising business, there are many people who need to join the company carefully < a href= "http://www.91se91.com/business/" > observation < /a >.

Nowadays, clothing brands are springing up like mushrooms, which makes people feel dazzled and overwhelmed.

So how can we choose the brand franchise that is consistent with the development of the times? Xiaobian summed up six points: "one look, two touches, three listens, four questions, five observations, six comparisons".

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< p > < strong > look: look is the strength of the company.

< /strong > nowadays, there are many independent operators of the left side of the street who do the banner of tiger skin and do something similar to brand packaging on some exterior images. They also want to follow the trend of brand management, but are very systematic, incomplete and unprofessional.

The operation of a brand is by no means a matter of making a face, but doing practical things. Therefore, it is necessary to have the strength to support this series of supporting work, such as the size of the company, the economic strength, the historical time of operation, whether it is still on the rise stage, the state of management is < a href= "http:// www.91se91.com/business/" > level < /a >.

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< p > < strong > touching: touching is touching physical objects.

< /strong > we choose to operate, the key lies in the product, because the product is the most direct contact with consumers, consumers do not accept, everything has become meaningless useless.

Therefore, for brand products, it attaches great importance to product development and the positioning of style and personality, and has a thorough understanding of products, materials, workmanship, functional characteristics and so on.

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< p > < strong > Listen: listen to the essence of introduction.

< /strong > the operation of Brand Company must have a very complete business plan, which is related to the integrated marketing plan. The company's goals, values, business philosophy and customer centered modern operation mechanism must be implemented by the brand management behavior. The brand culture is the soul of brand management. When the cultural activities with distinct personality and rich connotation are effectively displayed in the channel, it will make a brand more vitality.

When the speaker and listener are moved by culture, the life of this brand has already been born.

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< p > < strong > ask: ask is to find flaws.

< /strong > a mature brand > a href= "http://www.91se91.com/business/" > operation plan < /a >, it must have been carried out for a long time in its internal research and demonstration, and has made relevant training at all levels at the internal level. Therefore, the internal operation of its company is clear. When asked about the company's personnel at different levels, all the answers will have very consistent content, and the results of the questions and answers are different, indicating that the operation of the brand is very big.

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< p > < strong > observation: observation is to seek professional and standard.

< /strong > the establishment of the brand must be completed in the persons or organizations of < a href= "http://www.91se91.com/business/" > < /a >. Therefore, it has a distinct normalization, such as enterprise's data, policies, document format, enterprise wall system and cultural content; the mental outlook and etiquette and behavior of the personnel in the enterprise, or the level of the brand's basic strength can be observed from the simplest business card or the level of a telephone call.

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< p > < strong > comparison: comparison is more than three.

< /strong > from a number of Brand Company contacted, there will be a clear understanding of each director's strength; strength or non strength; professional or non professional, suitable and inappropriate, etc., will allow the franchisee to have an accurate < a href= "http://www.91se91.com/business/" > < /a >.

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