Interpretation Of The "Extraordinary" Management Method Of Children's Clothing Management

　　 Storefront -- the most direct communication

　　 Children's wear Publicity should start with storefront and brand. Cultural concept First, we must communicate through the store.

Customers pay more attention to its safety. The research and application of environmental protection fabrics is the focus of publicity, and store layout pays more attention to this. To achieve this goal, hundreds of branches in the country must be managed carefully.

Shop assistants are also an important aspect of brand culture. Because children are more emotional than adults, they will be familiar with people and then buy products. Clerk Affinity is very important. In order to improve the quality of shop assistants, red, yellow and blue will be trained every month, including service and terminal display.

Compared with other categories of clothing, because children's clothing profits are low, the franchisee's professionalism is also relatively low, because experienced franchisees are more inclined to other categories of clothing. "We hope that when joining the business, the franchisee can make children's clothing as a career, not a sideline, and ask franchisees to have certain sales channels, have certain growth and learning ability, hope that franchisees can attach importance to terminals, and will communicate with consumers."

　　 Activities - let children participate.

Playing games is the natural instinct of children, so that children's participation in activities can naturally attract their attention, and their interest will also play an important role in promoting sales of products. This is what children's clothing brands understand, and what is important should be chosen and how to operate each activity.

　　 Culture -- starting with details

In fact, products can be accepted by consumers not only in the product itself, but also in the harmonious atmosphere generated by stores and brands, which lies in the brand culture, and the products with culture can really laugh until the end. In this regard, Barbara's children's clothing is quite satisfactory.

Many parents wrote a letter to Barbara after seeing the special issue and thought that the enterprise had a cultural connotation. In fact, it reflected the sense of responsibility of the enterprise. When other children's clothes are discounted, children's clothes can't be looked at with adults' eyes, and children's clothes can't be treated with adult's promotional methods, but children must be paid attention to.