Liu Xiaoguang: Ole Lai Complex Upgrade, Integration, Brand Resources Advantages, International Integration

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< p > mention of otter Les, now there are nearly 400 large and small scale in all parts of the country. With the phenomenon of homogenization of "barbaric growth" becoming more and more serious, and the lack of standardized management system between various otter Les, the operation of oat Les in various places is not very good.

Therefore, only by jumping out of the traditional, inherent and extensive mode of operation can we bring the vitality of the ole system to China.

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< p > since 2010, we have been looking for a strategic upgrade in our real estate business. We are committed to advancing into the commercial real estate field of orter, breaking the single a href= "http://www.91se91.com/news/index_c.asp" fashion consumption /a model, and creating the comprehensive industrial complex, which integrates the functions of shopping, dining, entertainment, leisure, vacation, residence and so on.

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< p > < strong > ole realized comprehensive mode < /strong > /p >

< p > today, with the fierce competition in commercial real estate, the core competitiveness has become the key to success for many commercial real estate developers.

The rapid replication of Wanda, the intensive cultivation of Huarun, and the commercial capital operation of Cade help enterprises stand out.

As the first time in 2003, Hongkong was listed and the commercial real estate in 2010 was pformed.

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< p > talking about the original intention of creating the outlets, Liu Xiaoguang, chairman of the first group, recalled: "when I went to the United States on a business trip a few years ago, a colleague bought 50 pairs of trousers at one time in the locals. This friend surprised me, and the reason for his crossing the trousers is very simple, because these trousers are sold for more than 1000 yuan in China, and only 20 dollars are needed locally, because these are mostly off-season, outdated or broken yards.

Like a Dunhill suit I wear, it costs 16 thousand yuan to buy in China, 12 thousand and 500 yuan in Hongkong, and three thousand or four thousand yuan in a discount store. "

Liu Xiaoguang regrets that if you can buy it at a cheap price in the country, you don't have to pack your bags when you travel abroad.

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< p > China's large population is bound to be a huge market for Ortles.

Liu Xiaoguang had the idea of working with Oates.

At the time when the domestic real estate regulation and control policies are being promulgated, real estate enterprises are facing pformation.

The strong purchasing power of the retail industry has led to a strong demand for commercial real estate.

"We have been looking for new business formats, and what patterns can lead to greater flow of people, provide more taxes, arrange more jobs, and make the city have the concept of sustainable development? This is the question we thought at that time, and the format we have been looking for."

Liu Xiaoguang said.

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< p > and the biggest advantage of the first estate is its comprehensive operation strength. It is good at developing many kinds of property types. The Oteri J industrial complex mode is a new urban center integrating Oteri J, shopping center and other commercial formats, living offices, hotels and characteristic industries.

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< p >, then, in 2010, the founding of the world famous brand discount shop jointly invested by Oteri J and China founded the Beijing modern service industrial park.

Liu Xiaoguang said frankly that the orlis industrial complex model that pioneered by real estate is not just the outlets, but not the houses. It will realize the integration of various functions such as eating, drinking, playing, enjoying, buying and so on. It is the most international, efficient and humanized integration. This is the mode that must be made in the first place, and it is also the first possible mature mode.

In the future, the creation of Liu Xiaoguang's brand and the new fashion of international fashion will be the cream of this thought.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > complex > /a > mode nationalization < /strong > /p >

< p > of course, for Beijing's first home purchase, the debut of orts is like a booster, which greatly accelerates the layout and development of the first industry in the whole country.

In May 2012, the first real estate business in Kunshan, Jiangsu alone obtained an oris complex project.

In the bulletin of the first annual real estate report, it also wrote that in the business development mode, the group continued to explore the "residential + new business" mode combined with land development and real estate development, aiming to fully tap the real estate value and meet the diversified needs of consumers, and the first thing to mention is to comprehensively promote the "residential + outlets" business line.

It can be imagined that the first expansion of orlis will follow the expansion of the first home business.

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< p > Liu Xiaoguang emphasized that the position of first estate is to make the most valuable company, maintain the middle scale, persist in comprehensive operation, graft various industrial values, strive to promote the upgrading of the city value, and build an international commodity supply channel and an international commercial operation organization, so as to further fine the operation of the industrial integration project.

"Fortunately, we have begun to innovate and pform several years ago, and we have more advantages than the general enterprises in this regard."

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< p > in the regional layout, the first estate is committed to realizing the strategy of focusing on key development. It continues to place more emphasis on the more advantageous regions of the group, based on a mature market of second tier cities, and increasing the scale of investment such as Chengdu, Beijing, Tianjin, Chongqing, Shenyang and Xi'an, as well as the Yangtze River Delta region.

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< p > > pioneering a href= "http://www.91se91.com/news/index_c.asp" > Ott Les < /a > the future plan will continue to be laid out in the core cities of the core cities and the second tier cities with developed economy. This means that more new urban centers will be built in the Chinese territory led by otter Les and will help China's urbanization process more effectively.

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< p > "it can be said that 2014 will be the key year of the first strategic layout of orter. Through the layout of key economic regions in China, the outlets will gather popularity, bring boundless potential to the development of the surrounding industry, bring vitality into the regional economy, and build a new urban center with Oteri J as the leading and compound function. At the same time, it will promote the development of other industrial clusters, and will bring strong and lasting impetus to the promotion of urban development, the improvement of urban functions, the promotion of industrial upgrading, the promotion of employment and the increase of tax revenue. It will become an accelerator for regional economic development, and will contribute to the process of urbanization in key economic regions of China."

Liu Xiaoguang believes that with the creation of the unique innovative mode of industry in the whole country, the pformation of China's commercial real estate is coming.

Moreover, the chemical effects caused by the close integration of the ole industrial complex with the development of urbanization in China will bring new choices and new changes to the life of Chinese urban residents.

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< p > < strong > brand building > a href= "http://www.91se91.com/news/index_c.asp" > internationalization < /a > < /strong > /p >

< p > in Liu Xiaoguang's speech, we can feel that the orter's comprehensive posture must be internationalized. In addition to the mode pformation of regional internationalization, brand internationalization is the emphasis.

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< p > in the course of international brand strategy, Liu Xiaoguang always told himself to stick to the idea of adhering to the following principles: "we must adhere to the process of internationalization. We must adhere to the process of globalization and local enterprises can not lag behind. We must integrate into the chain of global integration."

Liu Xiaoguang said frankly that he always felt deeply in the Davos forum, and thousands of multinational companies came together to communicate.

Let him deeply feel that the overall strength of local enterprises in the world is slightly weaker, and it needs a longer training.

Liu Xiaoguang uses rabbit and camel to compare the gap between Chinese enterprises and international enterprises: "we are rabbits, and do not live on grass for three days; they are camels; they can live without grass for seven days and seven nights."

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It has always been Liu Xiaoguang's dream to make the capital group into a global enterprise without p.

He believed that the enterprises that had been tempered under the international system were the real ones.

"What is the courage to put up in the big pot?

This requires strategic vision, restraint mechanisms and international market concepts.

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< p > "good enterprises must be able to be grasped in two markets at home and abroad. Many Chinese enterprises are only practicing in their own homes, and can not be integrated into the international cost chain and value chain. Competitiveness is still a problem."

Liu Xiaoguang hopes to take this opportunity to bring the pioneering group into the international market.

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P has always been exploring the participation of international business operators, with nearly 100 international brands joining, offering lower discounts, a long term dedicated channel for international brand discounts, and introducing more popular domestic brands.

"We should learn from past experience and lessons in the projects of Ortles industrial complex. For example, we should cooperate with the most professional international operation and management institutions to form a professional business management team. We need to be careful in planning, grasp the core resources of the business, introduce excellent brands, and make full preparations for the business. At the same time, we must follow the business rules when doing business."

Liu Xiaoguang emphasized.

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For P, every pioneering orter project has also established a strong business management team that knows a lot about the business form of the region.

Responsible for site selection, planning, domestic brand investment, and cooperate with international brand operators to do well in operation and management of Les.

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< p > Liu Xiaoguang emphasized that at the level of business operation, the role pioneered is brand resource integrator, working with the best commercial operation management institutions in the world to build a brand resource integration system.

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