Shenzhen Department Store Shopping Center Accelerated Phenomenon Deserves Attention

< p > recently, the retail business association of < a href= "http://www.91se91.com/news/index_c.asp > Shenzhen < /a > announced the results of the customer satisfaction survey of the retail industry in 2013. Compared with the division of administrative regions and business circles in previous years, this survey is mainly based on the commercial retail format, and it appears more targeted. After the collection of public opinions on 36 enterprises in three major formats of large supermarkets, department stores and shopping centers, the relevant agencies announced the results: in 2013, the customer satisfaction of Shenzhen's retail industry increased compared with the previous year. Shopping center satisfaction scores ranked first, department stores and supermarkets ranked second, third respectively. < /p >
< p > < strong > customer overall satisfaction showed a steady upward trend < /strong > < /p >
< p > survey data show that the overall score of customer satisfaction in Shenzhen's retail industry in 2013 is 79.11 points. The overall performance is good. It is the highest value since 2008, which indicates that the retail industry customer satisfaction in Shenzhen is at a high speed. A survey of large supermarkets, department stores and shopping centers showed that the satisfaction level of shopping centers ranked first in 2013. It is worth mentioning that the shopping center in 2013 "Shenzhen shopping center customer satisfaction" survey scored more than 80 points, which is the best 6 consecutive years. Nandu reporters compared the past data. Since 2010, the customer satisfaction score of Shenzhen shopping center has been showing a continuous growth trend. This shows that shopping center has gradually become the main form of Shenzhen a href= "http://www.91se91.com/news/index_c.asp" > retail business < /a >, and has been recognized by consumers. < /p >
< p > the survey compares the differences between different shopping centers, and puts forward some development ideas of the format: for example, new shopping centers have more advantages in channel design, shop planning, rest venues, toilets, parking facilities and other facilities. The advantages of Luohu District shopping centres in terms of customer perception and experience are no longer prominent. In contrast, with the rapid development of Nanshan District and Baoan District, a large number of businesses will rise in the west of Shenzhen. Nanshan District and Baoan District will become new market concerns. Luohu District businessmen will face more severe challenges. At present, the competition of shopping centers in Shenzhen is becoming more and more intense. Apart from competition in hardware facilities such as parking lots, toilets and environment atmosphere, there is a big difference between soft after-sales service and network environment supporting services, but this is also the focus of customers' attention. < /p >
< p > in addition, the survey also makes a detailed analysis of the "two level index influence coefficient". For example, customers are more concerned about the "customer experience and experience" of the hypermarket; in the various indicators of "customer experience and experience", customers are most concerned about the adequacy of leisure space, comfort and toilets in shopping malls and shopping centers. With the advent of the mobile Internet era, customers are becoming more and more critical about the W IFI service in commercial establishments. Relatively speaking, consumers' concerns about the convenience of shopping malls and shopping centres' attention to customers' opinions are declining. < /p >
< p > < strong > topic extension < /strong > < /p >.
< p > > strong > department stores and shopping centers are growing more and more like the acceleration of department store shopping centers, which is worth studying. < /strong > < /p >
< p > after the annual investigation report was released, Nandu journalists interviewed many senior people in the local retail industry, and they said to the survey results, "in addition to reserving their individual results, they are generally more reasonable and consistent with the market situation". At the same time, they also put forward some personal views. < /p >
< p > > for example, there are < a href= "http://www.91se91.com/news/index_c.asp > > department store > /a > senior managers think that Shenzhen's retail business has entered a period of rapid development, various formats are emerging one after another, and cross boundary is becoming common practice. The barriers between department stores and shopping centers have been broken down, showing a trend of" growing more and more like ". He suggests that the next time we do a customer satisfaction survey, we can make a horizontal comparison with the volume of the business body or the type of business that it contains as the basic parameters, which is of more reference value and guiding significance. < /p >
< p > another chief executive of a shopping mall said he felt that although there were some new phenomena and new trends in the development of Shenzhen's retail industry, there were still some omissions. Especially in the context of the development of shopping malls, some phenomena are worth studying in the industry. For example, when we talk about the development of local shopping centers, we often refer to the newly opened shopping centers. But he thinks that the trend of some department stores upgrading through upgrading and trying to develop into shopping centers is more noteworthy. Now, due to the reasons of commercial land in Shenzhen, the newly opened shopping centers are mostly concentrated in Baoan and Longgang, and the volume of construction is large. Therefore, the corresponding construction cycle is relatively long. The city has launched the urban renewal project, but many problems such as demolition and demolition need to take time to solve and run in. According to his observation of the phenomenon of department store shopping center is accelerating now, the Department Store upgrade and transform into a shopping mall phenomenon is more likely to become a reality in a short time, which will bring a great impact on the local m all economy. < /p >