Fierce Competition In Tianhe Business Circle, Shopping Center Adjustment, Location And Expansion

< p > after the rapid development, under the influence of the big environment, < a href= "http://www.91se91.com/news/index_c.asp" > Tianhe business circle < /a > also encountered the problem of slowing down the growth of new consumption power. In addition, with the limited commercial area, the cost of squeezing into the mature business circle gradually increased, and the shopping center was also facing a shuffle.

At this time, the later "competitors" will be in an awkward stage, and only through adjustment and change can they find a way out.

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< p > yesterday, reporters learned that the "afterward" of the Tianhe business circle "dongbaoshi" will adjust its format this year to create a "quality, home and life" themed shopping mall.

According to Ye Song Xi, managing director of Oriental Bao Tai, the shopping mall has rented the promenade connecting with the GuangZhou East Railway Station station, which will add more than 8000 square meters of business area. It is expected that the decoration will be completed by the middle of this year and the market will be available by the end of the year. In addition, with the continuous opening of three negative restaurants, the proportion of catering business will reach 25%.

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< p > < strong > adjust the format to do the theme shopping mall < /strong > < /p >

< p > "Tianhe business circle has a mature a href=" http://www.91se91.com/news/index_c.asp "> shopping center < /a >, such as the good Plaza and Tianhe City are very close to us in geographical location, so it is very difficult to compete directly.

Ye Songxi mentioned that "a href=" http://www.91se91.com/news/index_c.asp "Oriental Po Tai" /a "has confirmed the current position after consideration, and introduced" Muji "and" quality "as the brand in the past year.

In this regard, he further explained that "Dongbao Thai GuangZhou East Railway Station located in the area, there are home shopping malls such as IKEA, this camp created the atmosphere of family consumption; currently, the main shop Yong Wang has a certain strength in attracting family consumers, making the" quality, family, life "as the theme of the mall has the advantage of differential competition.

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< p > according to the adjustment plan, the first floor of the shopping mall will also be adjusted. It will replace the fast food businesses, introduce more special restaurants, and consider increasing entertainment formats.

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< p > < strong > rich "experience" aiming at specific crowd < /strong > /p >

< p > the fashionable Tianhe river just opposite the Tianjia square and Tianhe City is an example of facing competition directly.

In order to make a difference from the mature shopping center, the stylish Milky way is facing great changes this year. The Plaza will open at the end of the year in the second phase of the shopping mall, which will increase the business area by 30% on the original basis, and the new space of about 4 square meters will introduce more young businessmen who are suitable for young consumers.

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In the interview, people in the fashion Tianhe said, "the purpose of expansion is to add more" experience "elements, which not only increase the catering format, entertainment formats, but also enrich the consumer experience of merchants, and we will consider introducing, for example, some retail brands are also beginning to strengthen shopping experience." P "

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< p > "consumption weakness does bring pressure to the operation of shopping malls. We aim to set the difference with specific consumer groups."

The insiders also mentioned that when the mall is located, it is centered on the youth and tide. The proportion of imported brands or formats is mainly between consumers aged 18 to 35. "The price of their customers is generally around 200 yuan, and the highest is not more than 1000 yuan."

This does bring competitive advantages to the shopping malls. The positioning of the consumer groups can be misplaced between the mature shopping centers. Although the price of the customers is not high, the consumption desire of young consumers is strong, which increases the frequency of consumption and can stimulate the business efficiency.

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< p > < strong > brand change, take the road of differentiation competition < /strong > < /p >

P, another shopping mall on Tianhe Road, is no longer a new place, but in the face of competition, the brand inside the venue began to "change blood" this year.

It is reported that at the end of this month, a famous fast fashion brand, UNIQLO, the largest flagship store in Southern China, will be unveiled at the end of this month.

"UNIQLO's entry is only the first step in the upgrading of shopping malls. Next we have more adjustment actions. We expect to see a new Victorian Plaza by the end of this year."

Liang Danqing, deputy chief executive of Gzi Reit Asset Management Limited, said.

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< p > according to the introduction, in the adjustment planning of Victoria Plaza, the young people who are interested in fashion, creativity and LOHAS will mainly create an interactive and experiential consumption environment for fashionable consumers, and create a new commercial form with differentiated and theme characteristics.

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< p > it has been revealed that the shopping center has hired a commercial space design organization with an international vision for this purpose. It will make a comprehensive and systematic adjustment plan for the layout, business environment and brand view.

In terms of format combination, we will focus on introducing commodity design, shop layout and creative concept of "flagship store" and "boutique restaurant".

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