US Youth Clothing Brand A&F Landed In Shanghai

< p > in the eyes of American teenagers, there is a clothing brand marked by the milu deer, representing the fashion trend of campus. We call it A&F or "little elk".

Expanding from the east coast of the United States to Hongkong in two years ago, it will now open the first flagship store in mainland China in the international fashion capital, Shanghai.

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< p > Abercrombie&Fitch, the Chinese name is abbegon Bi Fei, which contains a series of products such as men's wear, women's wear, children's wear and so on. It is located in the University consumer group and is the American leisure clothing brand.

The winning network reporter learned that the first Abercrombie&Fitch in mainland China will be opened in the Kerry Center of Jingan, Shanghai. The store selected 10 points in April 19th, with a string of special meanings as the opening time.

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< p > it is understood that A&F is a very popular fashion brand in the eyes of American teenagers. Its brand includes four sub brands: Abercrombie&Fitch, Abercrombie Kids, Hollister and Gilly Hicks.

According to A&F data, the company has 1056 stores, 890 of which are located in the United States, and the remaining 166 are located in Canada, Europe, Asia and Australia. They are stationed in cities including New York, London, Paris, Milan, Madrid, Tokyo, Singapore, Hongkong and so on, and A&F has 3 stores in Hongkong after it opened Hongkong flagship store in 11 in August 2012.

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The first flagship store located in the mainland of China is located in the new landmark building in Shanghai, Jingan Jiali center, located at 1515 Nanjing West Road, Shanghai, P.

It is reported that the new store will continue A&F's unique store experience, including a vibrant atmosphere, hot shop assistants and models, rhythmic music, classic lights, and iconic Fierce fragrances.

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< p > reporter from the annual report of A&F, its sales performance in 2013 totaled $4 billion 117 million, the annual growth rate was 9%, of which US stores accounted for 2 billion 659 million dollars, international stores accounted for 1 billion 458 million dollars, gross margin was 62.6%, an increase of 20% over the same period in 2012.

Last year, its brand Hollister opened 20 international chain stores in Japan, the Middle East and Australia, and stationed in Abercrombie&Fitch flagship store in Seoul, and there were 4 brand outlet stores.

It is worth noting that last year the company closed 62 of its stores in the United States, including 16 Hollister stores.

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Mike Jeffries, chief executive of P, said: "2013 is a challenging year. In the declining sales and profit margins and challenging retail environment, we have returned to positive growth, especially in our core American business.

For the fourth quarter, we are pleased to see that performance exceeded expectations and entered 1/4. Direct consumer oriented business sales are particularly strong, accounting for nearly 25% of sales in the quarter, and continue to see strong performance in China and Japan. "

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< p > for 2014, A&F expects 16 full price international stores throughout the year, including the Abercrombie&Fitch flagship store in Shanghai, April 2014 and a small number of Abercrombie&Fitch based shopping malls.

In addition, the company plans to open a small international and US direct selling store in the financial year.

The company also expects to close about 60 to 70 stores in the US due to overdue tenancies.

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