When Does Shanghai Compare With New York Fashion?

International metropolis, while affecting the trend of world economy, is also leading the trend of international fashion. < p >

The latest research results of Global Language Monitor (hereinafter referred to as GLM), which is located in the US, shows that "a href=" http://www.91se91.com/news/index_p.asp "> New York" /a "is the most fashionable city in the world in 2013. Paris ranked second, followed by London and Losangeles; Shanghai surpassed Tokyo (ranked 11), Singapore (ranked 19) and Hongkong (ranked 20) became the most fashionable city in Asia.

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GLM, who released this achievement, was good at collecting and analyzing data. In 2006, it provided a research to New York Times, successfully predicted the collapse of the US housing market, and in fact predicted the outbreak of the international financial crisis. P

GLM has been ranking for international fashion cities for ten years. The trend of fashion is assessed by tracking and analyzing the key words frequency and contextual usage of the Internet, blogs and the top 250 thousand printing, electronic media and new social media such as twitter.

In this ranking, Shanghai has not only risen from twenty-second to tenth last year, surpassing all Asian cities, but also surpassing international famous cities such as Milan, Madrid, Moscow and Stockholm.

Then, can Shanghai speed up the construction of an international fashion center city and become an international fashion capital with New York shoulder to shoulder? First, we will briefly describe the successful experience of New York, and then discuss Shanghai's countermeasures.

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< p > < strong > why can New York fashion < /strong > < /p >

"P >" New York is the most popular American commercial center for market economy, but its municipal government has always attached great importance to the development of fashion industry.

Peng Bo, the last mayor of New York (three), became the most familiar and welcome face in the fashion world.

The New York municipal government has also made efforts to create a favorable environment for the development of the fashion industry. Action has been taken to close 23 factories that manufacture counterfeit products, collect counterfeit and inferior commodities valued at $60 million, and make fake businesses to compensate the citizens of New York for a fine of 1 million 500 thousand dollars.

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< p > New York has become one of the most famous international fashion centers in the world. This is closely related to the status of New York as the economic center city of the largest and strongest economic power in the world. The following factors play a key role in promoting the growth of New York's fashion center city.

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< p > the highly developed business exhibition industry in New York is an important foundation of the international fashion center.

New York is the largest a target= "_blank" href= "http://www.91se91.com/" in the United States, with a sales volume of 15 billion dollars and a tax of 768 million dollars.

New York is also the largest clothing wholesale market in the United States, accounting for 27% of the United States.

There are more than 5000 clothing exhibition rooms in New York. It has the largest number of cities in the world. 75 exhibitions each year attract 578 thousand buyers to purchase. Buyers can buy various styles and styles of clothing very conveniently.

In particular, New York has formed a featured clothing sales concentrated area, such as women's wear and one street, to ensure New York's leading position in the world's women's wear industry.

The 500 activities of New York fashion season two quarter to attract 232 thousand professionals to participate, directly generated 532 million dollars of consumption, the annual economic benefits of 865 million U.S. dollars, the fashion week has 70 years of history.

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< p > New York has formed a cluster effect in the fashion industry.

The fashion industry in New York has formed industrial clusters that are mutually supportive and interdependent from business market development, fashion design, models, photography, and personnel training.

Retailers, wholesalers, manufacturers, < a target= "_blank" href= "http://www.91se91.com/" > designers < /a > clothing materials suppliers and so on work closely together and react quickly. Retailers and designers can also directly monitor product selection and production quality, which makes New York's retail apparel always at the forefront of fashion products sales, selling high-end products, and imitation and piracy in the field can hardly be so fast.

New York Manhattan district is the most concentrated area of clothing industry in the city.

There are 8 fashion design institutes in New York, such as the Parson School of design, founded in 1906, merged with the New College of New York in 1970 and enjoyed a high reputation in the world fashion industry. The New York Fashion Institute was founded in 1944, with more than 1000 graduates per year, and many people choose to stay in the local development.

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< p > New York garment processing industry has a solid foundation.

The consumption demand of clothing is changeable.

The clothing wholesale and retail industry in New York is closely combined with the clothing design and production enterprises, which has prompted the garment processing industry to become the largest manufacturing sector in the city.

New York's fashion industry employs 173 thousand people and contributes 10 billion dollars to the local economy every year. Garment processing is one of the key industries. It still produces about 3% of the total clothing sold by the United States, employing 24 thousand people, supporting the annual economic output of 2 billion US dollars, and one of 3 manufacturing workers in New York is in the clothing industry.

Most of the high-end fashions sold by New York sellers are small in quantity and high in value. They require fast production response and can meet the needs of specific customers.

For example, PrimoCoats has sold for over 30 years in the Broadway area, which has a history of more than 30 years. Most of the products sold are produced by small factories in New York. This also determines that the size of the staff in New York's garment industry is around 20 people. About 80% of them are sold by the local factories.

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< p > although New York is the most commercial center of the United States, its municipal government has always attached great importance to the development of fashion industry.

The last New York mayor Peng Bo (Michael Bloomberg) attached great importance to attracting and playing the role of famous designers. He once personally awarded the honorary "New York spoon" to the designer Ralph Lauren. On the night of One Night Only, which was selected by Armani, announced that it will be designated as George Armani day in October 24th to commemorate its influence in the international fashion industry and its contribution to New York's economic growth.

Bloomberg became the most familiar and welcoming face of the fashion industry during his term of office (three term). He cut the ribbon for New York fashion week and announced that the two fashion week in New York will be moved to the Damrosch Park in Lincoln Center from September 2010. The government began to study and compile a plan called "fashion New York 2020" from 2010. This 10 year plan has established a reliable fashion industry reward mechanism, including the "Fashion Draft NYC" and "Design Entrepreneurs NYC" to jointly train the next generation of fashion talents.

Bloomberg's successor is Billde Blasio, who has almost stood on the opposite side of Bloomberg policy despite his political views. But he also attached importance to the development of fashion industry. He attended the fashion week in New York in February this year, and announced that it had 3 million dollars for 7 small clothing production and design companies. The government will support the upgrading of the infrastructure of garment enterprises, the training of workers and the updating of advanced production equipment through public-private partnership funds. Bai Sihao,

The New York municipal government has also made efforts to create a favorable environment for the development of the fashion industry. Action has been taken to close 23 factories that manufacture counterfeit products, collect counterfeit and inferior commodities valued at $60 million, and make fake businesses to compensate the citizens of New York for a fine of 1 million 500 thousand dollars.

New York's good development environment has attracted the headquarters of 846 fashion and fashion enterprises. This is almost second times the total number of clothing and fashion companies in Paris, two times more than that of Paris, London and Milan.

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< p > < strong > the construction pace of the fashion center needs to be accelerated < /strong > < /p >.

< p > according to a recent survey on luxury goods published by BusinessWeek, the average purchase cost of Shanghai residents was 1000 dollars, while the average new Yorker spent 500 dollars, and 91% of Shanghai residents considered to make similar purchases in the next six months, which is also far higher than the 77% proportion of New Yorkers.

Meanwhile, Shanghai's white-collar and middle class are growing very fast. Shanghai is undoubtedly one of the most fashionable consuming cities in China.

Shanghai has reached the stage of accelerating the construction of the international fashion center.

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The rise of international fashion center cities in mainland China is the general trend. Shanghai's economic level and urban function determine that Shanghai is one of the most qualified cities. P

New York, Paris, London and so on become the fashion center of the world. Besides history, social customs, culture and other reasons, the economic factors actually played a decisive role.

The construction of international fashion centers is closely related to the level of business prosperity, market demand and so on.

Shanghai not only has the highest maturity and quality of service in the domestic market, but also has the highest fashion consumption ability in clothing, and even surpasses some of the international fashion cities such as New York.

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< p > according to a recent survey on luxury goods published by BusinessWeek, the average purchase cost of Shanghai residents was 1000 dollars, while the average new Yorker spent 500 dollars, and 91% of Shanghai residents considered to make similar purchases in the next six months, which is also far higher than the 77% proportion of New Yorkers.

Chinese consumers now account for 29% of the world's luxury consumption. Among them, there are fashion elite groups from all over the world and Shanghai. At the same time, Shanghai's white-collar and middle class are growing very fast. Shanghai is undoubtedly one of the most fashionable consuming cities in China.

Shanghai has reached the stage of accelerating the construction of the international fashion center.

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< p > the highly competitive and open market of Shanghai fashion market will also help speed up the formation and development of the fashion center.

Shanghai's large market, coupled with its local consumption, has always been a fashionable tradition. Shanghai has become a battleground for both domestic and foreign brands and designers to confirm their commercial value.

Last year alone, Uniqlo, Breguet, Ernest Borel and many other brands opened the world's largest flagship store in Shanghai. The global influence of Shanghai fashion week is on the rise. Dior, HugoBoss, Valentino, Chanel, Prada and other global fashion brands have come to Shanghai to display their latest products.

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< p > reviewing history, Shanghai has once been one of the most fashionable centers in the world.

As a fashion center, East and west cultures must be eclectic.

Shanghai once had the reputation of "Oriental Paris". Modern open Shanghai inherited the fine tradition of East West culture blending and all rivers and streams in history. It laid a good foundation for the construction of international fashion center.

Shanghai is also located at the middle point of the Yangtze River Estuary and the long coastline of China. It is the core city of the Yangtze River Delta city group in China. At the same time, it is also a fan shaped radiation center in several important fashion cities of Asia, such as Tokyo, Hongkong, Seoul and Taipei. It has unique geographical advantages such as information, trade, material flow, distribution and so on.

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< p > < strong > countermeasures and measures < /strong > < /p >

< p > establish and nurture a localized handset system, that is, the retailer as a buyer, ordering and buying the ownership of the product to the design company or manufacturer, and then organizing the operation mechanism of the sale.

We should seize the opportunity of China (Shanghai) free trade pilot area, accelerate the development of cross-border e-commerce, and further strengthen the function of "Shanghai pnational procurement center".

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< p > industry agglomeration and government promotion play an important role in the construction of international fashion centers.

At present, Shanghai is at the decisive stage of building four centers and modern international metropolis.

The construction of the international fashion center is conducive to further enhancing the charm of Shanghai's international metropolis, promoting the construction of international tourist cities, and strengthening the attraction of Shopping Tours for tourists at home and abroad, thereby further enhancing the dispersion, openness and openness of Shanghai's flow of people, capital flows, information flows, and logistics, and promoting the "four streams" agglomeration and interaction.

We must seize the opportune moment and take advantage of the momentum to give full play to the catalytic role of Shanghai international fashion center and focus on breakthroughs, and strive to establish the status of Shanghai international fashion center in 2020.

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< p > efforts should be made to enhance the radiation capability of the Shanghai market, further strengthen the attraction of Shanghai market for fashion goods and service providers and purchasers at home and abroad, establish and nurture a localized handset system, that is, retailers should be buyers, order and buyout ownership of products to design companies or producers, then organize sales operation mechanism, timely reflect market trends and feedback the latest fashion information, so that design companies and manufacturers can quickly evaluate their products, and better introduce new products faster and faster.

We should seize the opportunity of the construction of Shanghai free trade pilot area, accelerate the development of cross-border e-commerce, and further strengthen the function of "Shanghai pnational procurement center".

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< p > business sector (such as fashion products wholesale and retail industry) should strengthen joint development with tourism, culture and sports, and promote a series of festival activities such as Shanghai fashion week, Shanghai International Film Festival, F1 racing and Masters Cup tennis tournament to form more spillover effects and promote the development of fashion related upstream and downstream industries.

Promote the annual Shanghai International Clothing Culture Festival, China International a target= "_blank" href= "http://www.91se91.com/" > textile, /a, fabric, home textiles and Accessories Expo, etc., to become the largest and most influential exhibition in the international class, attracting large numbers of merchants from home and abroad, actively collecting and providing fashion information, guiding the design, planning, economic, cultural trend analysis, fashion forecasting, fashion theme selection, fashion design and so on, and promoting information communication among sales, production, consumers, design, research institutes and so on. To share

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< p > Fashion Industry Park, we need to strengthen the planning and policy guidance for the well-known fashion industry cluster areas such as Tianzifang, the Bund 18, Xintiandi, and excavate the historical context elements contained in the old buildings along the Suzhou River and Huangpu River, attracting artists, designers, brand operators, foreign trade companies and small garment processing enterprises to develop and enrich various fashion industries such as jewelry, jewelry, watches, cosmetics, electronic products, and constantly upgrade the grades of industrial parks, so that these cities can become representatives of urban renewal, pformation and upgrading of industries.

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< p > at present, the most large-scale clothing production and processing bases in China are basically in East China. Garment exports account for half of the total exports in East China. Shanghai has also attracted "Shanshan", "good bird", "holy snow velvet", "Muse, BONN" and "seven wolves", etc. the headquarters or marketing center, design center and trade center are located in Shanghai.

Shanghai should focus on attracting and attracting domestic fashion enterprises to provide information and provide more opportunities for product display and sales. We should vigorously cultivate the resources of local fashion enterprises and fashion brands, and strive to attract all the distinctive products and services of the whole country to Shanghai, and at the same time, have more attraction to foreign tourists.

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< p > commerce and other relevant departments should actively attract foreign fashion designers, international brand enterprises and products to settle in Shanghai, and promote more international fashion enterprises to come to the opening of design, marketing, operation centers and distribution purchasing centers, and strive to make "a href=" http:// www.91se91.com/news/index_p.asp "Shanghai" /a "become the gathering place of international fashion brands.

Encourage domestic production and trade enterprises to strengthen links with international famous retail enterprises and wholesale enterprises, and gradually build a foreign sales network of China's fashion products; actively use foreign media, especially new Internet media, to promote China's fashion brands.

At present, Shanghai has brought together the masterpieces of many international masters who have delivered the latest news from the international fashion stage.

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