Li Jianhua: China Needle Will Become An Important Window For Domestic Sales Of Needle Spinning Industry.
< p > April 8, 2014 -10 day the ninety-sixth China needle cotton trade fair and China underwear fashion exhibition will be held in Shanghai New International Expo Center.
This is an important industry exhibition in the new year of the horse year. It is also a barometer of the development of the needle spinning industry. After all, the direction of China's economy in 2014 and how the market trend of the needle spinning industry is developing. For this reason, the reporter recently interviewed Mr. Li Jianhua, President of the China Textile Business Association.
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< p > < strong > > a href= "http://www.91se91.com/business/" > domestic market < /a > focuses on expanding < /strong > /p >
< p > domestic market will become the main battlefield of underwear industry. This is the consensus of the industry.
In recent years, the volume of export market has shrunk, so that some enterprises have shifted their focus to the domestic market.
But judging from the market environment, today's market is different from the past. Under the situation of aggravating competition, it is difficult for enterprises to improve their sales.
In this regard, President Li Jianhua believes that from the perspective of total economic volume, China's development trend is still on the rise, but the market is in a period of adjustment. The demand for commodities and the tightening of foreign demand have affected the development of domestic economy to a certain extent. This is reflected in the market in 2013. Sales are weak, especially in the physical stores.
The reason for this situation is the diversification of sales demand, followed by the diversification of sales channels, the rise of new sales channels, and the differentiation of total sales.
From the total sales volume, it is improving, and from the segmentation market, because the single enterprise competition is more, the channel sales are many, resulting in a single business performance decline.
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President Li Jianhua, President Li Jianhua, said the business atmosphere in China is still better than abroad.
Under the influence of many factors, such as large population, accelerated urbanization and economic income, the domestic market is a market with great potential for development.
From the profit margin of sales, the average sales gross profit of Chinese market is higher than that of developed countries.
However, due to the aggravation of disorderly competition in recent years, the sale of enterprises has dropped.
The domestic market is focused on opening up. If enterprises want to rush to attack the market, they must prepare sharp weapons, such as products, channels and services, so as to hide their heels in the market competition.
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< p > < strong > > a href= "http://www.91se91.com/business/ > > platform > /a > upgrading, emphasizing service function < /strong > /p >
The ninety-sixth China needle and cotton fabric fair and China underwear fashion exhibition will be held in Shanghai in April 2014. For the sponsor of the conference, the China textile business association has been guiding the exhibition with a strategically advantageous position.
President Li Jianhua, who has long been concerned about the textile industry, has made important contributions to the promotion of industrial upgrading, reform of institutions, and pformation of jobs into services.
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< p > Li Jianhua is full of enthusiasm for the construction of the "China needle Association" platform. He believes that the "China Acupuncture Association" starts from the economic plan and takes off in the market economy. This platform witnesses the development of China's textile industry and also promotes the rise of the national brand.
It is a weathervane that predicts the trend of the economy and the development of the industry. It is also a window for brand promotion and promotion. The platform of the elite peers in the industry is a href= "http://www.91se91.com/business/" > /a > platform, and the bridge between foreign manufacturers and domestic enterprises is also a grand event in the annual industry.
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< p > > the ninety-sixth "China Acupuncture Association" is a fine product. The three activities stimulate the strength of the industry. The combination of the electricity supplier and the traditional enterprises will be an opportunity. It is also a kind of business and road combination. Under the pressure of the traditional market pressure, the enterprise "touch the net" is an inevitable trend. How to avoid detours and expand the sales channels of the enterprises with the best platform is a new topic facing the enterprises.
In this regard, President Li Jianhua believes that the "Chinese Acupuncture Association" will be a strong alliance with the mature e-commerce platform. This will be a booster for enterprises to expand overseas market or domestic market, and the "touch net" of enterprises is an inevitable trend of development. The key is to see who can operate a good platform and who can walk in the forefront of the market.
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< p > to change the exhibition from the past March to April, President Li Jianhua said that this is a decision made through careful investigation and deliberation through market research. This can concentrate resources, carry out high-quality portfolio of resources, and give more consideration to enterprises, saving time and cost for business investment and operation of the market. This is also a reflection of the "mid needling" service function upgrading and better service to the market.
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< p > < strong > association to escort the development of enterprises < /strong > < /p >
< p > the market is changing, the trading platform of "China needle Association" is changing, and the organization of China textile business association is also changing.
Strengthening the service function is the aim of the association.
As the "a href=" http://www.91se91.com/business/ "industrial organization < /a > of the needle spinning industry, the China textile business association is consulting and guiding the industry for policies and regulations.
We will go deep into the industrial cluster plate to conduct research and provide suggestions and references for upgrading the industrial sector so as to promote the development of the industry.
Building a trading platform to provide a window for the exchange of goods to the market and foreign trade processing. In the new situation, how to guide the development of the industry and how to promote the upgrading of the enterprise brand need help and support from the association.
Therefore, the association is also seeking changes to better serve the market with detailed services.
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< p > President Li Jianhua said that the deep development of the industry branches needs deepening reform of the association and serving the branch of the knitting industry with full-time departments.
For example, the China textile business association has set up home service Specialized Committee, underwear Committee, wedding dress Committee and other branches.
The establishment of a full-time organization is aimed at serving the market and enterprises better.
President Li Jianhua said that in today's competitive environment, enterprises should develop together, and a region needs to improve the industrial chain to form the advantages of industrial clusters so as to enhance the market's right to speak.
The strong combination of enterprises, markets and associations can effectively communicate with each other to form an outcome of one plus one, greater than two.
In today's market, it is not allowed to fight alone. Whether it is association or enterprise, it is necessary to carry out effective interaction and interaction so that the association can play a greater role of guiding function, so that enterprises can get better and longer term development in the organizational framework.
In this regard, President Li Jianhua believes that this is also a win-win way, the association has the advantages of the association, such as policies and regulations, the construction of service platform, and so on, enterprises have the advantages of enterprises, such as brand, product and channel.
Only by promoting effective integration can the enterprises develop better and let the industry develop into healthy and benign development.
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< p > < strong > innovation is the eternal theme of market competition < /strong > /p >
< p > to talk about the future development trend of the underwear industry, President Li Jianhua said that whether it is association, market or enterprise, innovation is the eternal theme, and it is a powerful weapon for competition.
The association's innovation is to serve professionalism, build platforms, promote exchanges, and guide the development of markets and enterprises from the perspective of ideas and strategies.
And from the competitive perspective, the future competition is an indisputable fact, and this competition is changing. The competition of enterprises is not only to face the local enterprises, but also to the foreign enterprises that are more mature than a href= "http://www.91se91.com/business/" > /a. Therefore, it is not a bad thing to dance with the wolves. Instead, it is a kind of promotion for the development of the industry. By global competition, Chinese enterprises can mature and cultivate more famous brands, which will give Chinese enterprises the chance to go out. Only in this way, can the advantages of the industrial sector of the needle spinning industry better emerge.
The innovation of enterprises is a matter of life and death for the development of enterprises.
Over the past few years, we have seen that sales volume of some traditional enterprises is slowly shrinking, while some emerging enterprises have been better developed through innovation.
These can be seen that the market capacity is expanding, the key is whether it can adapt to the needs of the market, in order to get better development space. If we still face the market changes in the past, then we will be eliminated by the market. This is the law of development and the law of eternal competition.
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