How Can Dealers Cope With The Surge In Store Rents?

< p > < strong > professional formula calculates store value < /strong > /p >

< p > as a clothing dealer, how should we cope with the increase in store rent? The reporter interviewed Guo Min, the promoter of brand management institution to help dealers find shop, find people and find brands as the service targets.

He pointed out that when rents rise, some key indicators should be paid special attention to when distributors look for stores.

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< p > first, the high and low rent of shops is directly related to the level of customers and customers. The location of customers and passengers must be consistent with the target customers of the brand.

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< p > Second, dealers should understand that price is not a problem, not to abandon market research because of price.

At the beginning of our shop search, we need to conduct a business survey of the competitors in half a kilometre and using the forms we developed. We will get accurate data from the area, location, passenger flow to sales volume and goods.

How should we calculate it? < /p >

< p > first, we should pay attention to several basic concepts: the first is the passenger flow: the number of customers passing the shop doorway per unit time; the second is the rate of entering shops: the number of customers entering the shop and the proportion of customers passing through the doorway of the shop; the third is the paction rate: the proportion of the number of customers who make the paction to the number of customers in the store; the fourth is the customer price: the amount of goods that an average customer buys at a time.

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< p > dealers should negotiate with shops for more than 7 days to check the volume of customers and the rate of entering shops, and then calculate the number of people entering the shop according to the formula (passenger flow x entry rate = the number of people entering the shop).

The number of people entering the shop is x turnover (estimated average) = the number of people who deal. The turnover rate means that the staff are looking at the customer's handbag, and finally calculating the consumption amount of each customer. Using this information, we can calculate the average value of a customer's paction.

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< p > if you rent a store without the number of passengers, entry rates and paction rates, you will be able to participate in a game of gambling.

But if you have professional skills, the rent will be rented again by calculating formula.

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< p > < strong > Brand Union increases bargaining chip < /strong > /p >

< p > as a brand, it should be clear what its core competitiveness is. "Thousand stores help" can provide funds or shops for a group of investors or blind customers who are not good at operating.

Guo Min believes that the combination of brands can create a high growth rate of the market.

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< p > "thousand stores help" combine many clothing brands to find shops, and there is not only a life to death competition among peers. Instead, they can join forces to create a commercial street.

Only by negotiating together and increasing bargaining chips can the initiative be pferred to the favorable side.

Facing the unfavorable situation of "Crazy" shops, we must calm down and find the procedures and methods to solve the problems, so that we can achieve the desired results.

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