How To Avoid Entering The Dealer'S Choice Erroneous Zone

< p > JIANG Meng teacher combines field visits and visits to many enterprises, summarizes some ideas that we can upgrade and adjust in choosing dealers, do not go astray again, and eventually the manufacturers will be in disarray.

Case: Jiang Meng teacher had a meal with a client during a training session. A dealer said he had a disagreement with a previous manufacturer. When he opened the distribution conference, he patted the table and said Lao Tzu did not cooperate with you.

Then I cut off the partnership; I asked him why he did so, and he said, "I didn't buy goods. He said I was in the market, and Lao Tzu was very angry."

We are < /p >.

< p > do not comment on who is right or who is wrong. In short, it happened and is bad for anyone.

How can we avoid such embarrassing situations? < /p >

< p > < strong > JIANG Meng summed up the misunderstandings of our regional managers in choosing distributors. The following are the following: < /strong > /p >

< p > < strong > 1: only distributors who have a wide distribution network distributor < /strong > < /p >

< p > some dealers do not have a href= "http://www.91se91.com/business/" > operation time < /a > longer. The network is rich. They want to open the market through their network at once. In the end, in order to achieve cooperation, the sales promotion of this large dealer is very large. There is a lot of support for customers. The future outcome is that he will make trouble everywhere, disrupt the market, and can not manage the market continuously. The new distributor is hard to enter, and the small distributor has no profit to do.

< /p >

< p > < strong > 2: choose only a large and strong distributor. < /strong > < /p >

< p > large scale and strong strength. Many regional managers should first develop the largest local distributors in the process of developing regional market process. They think that they have funds and strength and will sell well. The result is that products are easy to be kidnapped in these < a href= "http://www.91se91.com/ business/" > dealer < /a >; he does not advocate the promotion of your products, you can no longer develop other distributors, so products are put under house arrest.

< /p >

< p > < strong > 3: think dealer experience is good, < /strong > /p >

< p > past experience may be the root cause of future failure. I wonder if this regional manager can understand that in today's China market, many enterprises' brands are doing their best. After a few years, there is no trace. Why? They are dragged down by so-called experience.

< /p >

"P > enterprises, dealers do not like this. Ten years Hedong, ten years Hexi, past experience only represents the past, does not represent the future, to find the future has the new marketing idea, the new marketing thought, the management new method dealer is the way to win.

Moreover, the so-called experienced dealers will point out the company's policies, and will do the market according to their old ideas. It is not easy to implement and accept the new < a href= "http://www.91se91.com/business/" > marketing policy < /a >.

< /p >

< p > < strong > then how do we judge the quality and quality of distributors? < /strong > < /p >

< p > < strong > 1: the attitude of the dealer boss to employees and customers < /strong > < /p >

< p > in the process of communicating with customers, you can judge his attitude toward customers and his attitude among employees, and < /p >

< p > Case: there is a dealer customer, the age is relatively large, but in our communication, he said: employees follow you, have to rush ahead, do good service for their employees, they can work at ease; treat customers must be honest, for the sake of customers, timely handling customer complaints and dissatisfaction.

This distributor has been doing a lot and is also a supporting distributor for this enterprise.

< /p >

< p > < strong > 2: Distributor's management ability, learning ability < /strong > < /p >

< p > by looking at the dealer's office, warehouse and employee status, you can see that the dealer's < a href= "http://www.91se91.com/business/" > management ability < /a >, if the office is chaotic, dirty, employee status is not good, no confidence, in the middle of the conversation is always complaining more, less thinking, always losing money, business is not good.

Such dealers consider carefully that the chances of success in the future are relatively small.

< /p >

< p > < strong > 3: dealer's past, present and future comparison < /strong > < /p >

< p > in the process of chatting with distributors, ask his past manager, his current state and future plans to see whether he is in an upward or downward phase, and judge his position; < /p >

< p > < strong > 4: a new marketing idea for distributors: < /strong > /p >

< p > on how to homogenization competition, profits are so low, dealers how to break through the limitations and fast-growing operation ideas, talk about his ideal, so as to tap whether he has good marketing products, < a href= "http://www.91se91.com/business/" > potential /a > quality.

< /p >