Yu Qigang: Creating "International Standard" Chinese Luxury Brands

< p > rooted in the innovation capital of Shenzhen, the fashion group, with innovation as the needle and creativity as the line, has gradually outlined the blueprint of a "fashion kingdom".

Under the joint leadership of the founder of the group, Ms. Zhou Cuiqiong and Mr. Yu Qigang, the fashion group is moving forward step by step towards the dream of the century fashion luxury brand group.

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You may not know that P, a foreigner who runs around you, may be a window designer and hand painted scarf for Hermes.

Many big designer designers can smell everyone in the fashion group.

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< p > 1996, the Shenzhen film fashion group, like the women's clothing brand enterprises in Shenzhen, has developed into a fashion kingdom with 5 brands and more than 1000 brand stores, with a group of top designers and international R & D teams.

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In the 10 years from 2000 to 2010, the fashion group established a "R & D center, three industrial parks and five women's clothing brands", and completed the pformation from single brand to multi brand < a href= "http://www.91se91.com/pioneer/" > /a > P.

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< p > Yu Qigang, President of the fashion group, has opened up a fashionable history for us. It has brought us a product to read and rewrite the competition pattern of Chinese women's clothing with cultural creativity, and become the memory of the pioneer fashion group of the industry.

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< p > strong > dare to eat crabs in the industry the first introduction of the "brand" concept < /strong > /p >

< p > < strong > how does the movie fashion grow from a brand to a fashion group? < /strong > < /p >

< p > < strong > Yu Qigang: < /strong > like most clothing enterprises in Shenzhen, the fashion group is also the first to manufacture.

When we found that the development space of manufacturing was very small, the pformation began in 1994.

In 1996, the brand YINER sound was first introduced. This brand has the significance of cross era, giving customers the concept of clothing design.

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< p > here is to talk about the environment at that time. In the 90s of last century, the entire Chinese garment industry only had the word "manufacturing", without the awareness and concept of "brand".

In 1997, we invited the international model Qiqi to speak for YINER, and also to the studio to make lifestyle costumes. The innovation and foresight were self-evident at that time.

Once the YINER sound was launched, it soon became popular in the north.

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< p > 2000, I was greatly inspired by my visit to Europe.

Since then, the fashion group has also started a multi brand "a href=" http://www.91se91.com/pioneer/ "/a" road, and then in 2004 ~2010 created INSUN brand, PSALTER poem, Song of Song song, and OBBLIGATO Olivia.

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< p > strong > brand promotion to create "international fan" Chinese luxury brand < /strong > /p >

< p > < strong > you talked about a lot of European trips. Behind the fashion group, there are many excellent designers from foreign countries. How do you promote the brand development with the help of overseas teams? < /strong > < /p >

< p > < strong > Yu Qigang: < /strong > in brand building, we have been learning from the international front line, and are committed to creating "international standard" Chinese luxury brands.

By hiring overseas designers and consultants like luxury brands, we can shorten the distance from the top international brands.

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The cooperation with overseas teams has greatly improved the development of P, R & D, service and brand.

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< p > at the headquarters of the film fashion group, there are a number of outstanding foreign designers from Korea, Japan, Italy and France.

For example, there are professionals who have served international luxury goods such as Ferragamo, Herm, s and FENDI.

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< p > < strong > marketing innovation stars take the initiative to find "clubhouse advanced customization" < /strong > /p >

< p > < strong >, how did the fashion group accomplish pformation and upgrading including industry chain, marketing and brand culture? < /strong > /p >

< p > < strong > Yu Qigang: < /strong > we have realized the pformation from mass production to individuation and customization.

The 5 brands of the group have 5 independent operation modes respectively. Each brand carries out different < a href= "http://www.91se91.com/pioneer/" > Market Development > /a > for different positioning.

For example, we set up club stores in some cities and start with customer experience in order to create a comfortable shopping environment.

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< p > in addition to the excellent creative team, we have also built a large R & D team.

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< p > in the future, we will also introduce accessories brand, and even more brand clusters. Not only clothing, but also will open up the front and back ends of the whole industry chain.

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< p > our vision is to hope that the fashion group can become a centennial enterprise.

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< p > < strong > last year Peng Liyuan's "exception" appearance successfully displayed the "amazing beauty" of China's local fashion brands.

Is there a legend behind the fashion group "behind the scenes"? < /strong > < /p >

< p > < strong > Yu Qigang: < /strong > we have had a lot of cooperation with celebrities in the past two years, and many of them are the stars who come to us on their own initiative.

In Beijing's high-end custom club shop, we often see stars, such as Hai Qing, Li Xiang, Li Bingbing, etc.

Yang Mi, Zhang Yuqi, Li Jing and other stars and hosts have also customized our costumes.

Of course, there are many business elites and celebrities to customize and buy our ready-made garments series.

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< p > < strong > future vision to become an international fashion group, < /strong > /p >

< p > < strong > the film fashion group has been known as "the beginning of internationalization of China's garment industry". How do you view internationalization? < /strong > /p >

< p > < strong > Yu Qigang: < /strong > our "Shenzhen creativity" not only absorbs the outstanding elements abroad, but also injects less than a href= "http://www.91se91.com/pioneer/" and "Chinese style" /a elements in product development.

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< p > we were invited to Europe to investigate and consider opening shops abroad, but later found that the Chinese market is the most competitive place, and the stage of truly internationalized competition is in China.

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< p > < strong > the market and consumers of China's garment industry are becoming more and more mature. How will the fashion group go down in the future? < /strong > /p >

< p > < strong > Yu Qigang: < /strong > international fashion group company, to promote the development of China's garment industry, and win the respect of the world for "a href=" http://www.91se91.com/pioneer/ "China brand" /a ". This is our vision and our responsibility and mission.

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