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How To Effectively Train Shop Assistants In Clothing Stores

2014/4/4 16:33:00 26

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Clothing Store Shop Assistant Effective Training

1. to determine < a href= "http://www.91se91.com/news/index_c.asp > > training target < /a > /strong > /p >
 training objectives can be roughly divided into the following categories: 
 (1) service skill training. The training objective is to help employees to provide various services to customers in accordance with standardized and unified service standards, and enhance interpersonal interaction ability between staff and customers. The main contents of training are the service standards or guidelines of retail stores, such as sending customers, observing customers, talking with customers, dealing with customer complaints, etc. 
 (2) commodity knowledge and management training. The training objective is to help employees understand the characteristics of < a href= "http://www.91se91.com/news/index_c.asp" > product mix < /a >, the basic attributes of various products, main selling points, usage methods and matters needing attention, etc., and try out a regular training work, updating knowledge of merchandiser's goods through training of commodity knowledge, and improving salesperson's sales promotion ability and service level. 
 (3) shop operation skill training. The training objective is to help employees conduct shop operations in accordance with standardized and unified actions and create a vibrant shopping atmosphere. The main content of training is shop operation specification. Such as merchandising, sorting, packing, processing of bills, etc. 
 (4) training of ideology. The aim of training is to help employees establish a correct attitude towards work, life values, and cultivate employees' sense of responsibility and team spirit. The training content is usually carried out in the aspects of professional ethics and social ethics in line with corporate culture and enterprise spirit. 
 (5) the target of comprehensive quality training. The aim of training is to improve the overall quality of employees, to provide employees with opportunities for development and to enrich their lives. The training content is more extensive, for example, the all-round training for employees, not only for the training of the work itself. 
 2, making < a href= "http://www.91se91.com/news/index_c.asp > > staff training < /a > scheme /p >
 clothing shoes and hats retail stores can choose training methods for training according to the objectives and contents of training. The common methods of training retail personnel include the following: 
 (1) Professor training method. This training method is specially trained teachers through theoretical teaching, so that clerks can master professional theoretical knowledge, such as consumer psychology, professional ethics, corporate culture, commodity knowledge, service standard, operation standard and so on. This training can be organized by a herniation teacher or an enterprise management consulting organization. 
 (2) mutual learning enhancement method. This training method requires clerks to learn and communicate with each other in daily work, to foster strengths and circumvent weaknesses, to improve the overall service level of salesmen, so as to improve their retail performance. This kind of training can be organized by the retail store managers, in the daily work, do not need to organize time for training. 
 (3) case analysis. This training method usually uses the shooting method to record the day's work of the shop assistants, and then the shop assistants watch and find out the deficiencies, and propose improvement measures. This method enables trainees to think actively, find problems and answers, so as to effectively improve trainees' ability to identify problems and solve problems. 
 (4) conference law. This is a routine skill of the shop management training shop. The store manager can make use of some daily sales meetings and visiting activities to train the shop assistants. This training method is more economical and conducive to team spirit. 
 3. evaluation training effect 
 when a training project is completed, the effect of training should be tested. It can be evaluated from four aspects: trainees' response to training items, trainees' training content, trainees' performance improvement after training, training level, sales performance or service level. Training is an essential management procedure for modern businesses. Only in this way can staff quality be improved.