How To Improve The Promotion Efficiency Of Clothing Stores

< p > > a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > the promotional resources available for stores are in fact many, but many people only focus on sales promotion resources such as pure price concessions, which is a big misunderstanding.

Your understanding of promotional resources determines your positioning for promotion.

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< p > What are the motivations and purposes of our sales promotion? Are all our promotions effective? These problems actually involve location promotion.

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< p > < strong > location of shop promotion: < /strong > /p >

< p > now, for most companies and stores, it is not possible to promote sales without promoting sales. Even many companies and stores are infected with promotion dependency. That is to say, sales promotion is a little better and sales promotion is horrible. When the store summarizes the reasons for poor sales performance, the first one is that the sales promotion is not big enough, and how the competitors are, and how we are, so selling is not that we do not work hard, but it is too incompetent to purchase.

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I have seen a hypermarket in Shanghai, and sales promotion accounts for 40%-45% of the overall sales of stores. We know that the normal value should be between 15%-25%, which accounts for nearly half. Obviously, it is too exaggerated. When entering this store, the main passageway and auxiliary passageway are all crowded by various promotions. Customers enter the store as if entering the labyrinth. As a result, customers rarely go to the shelves in addition to buying bargains on a little channel, and suppliers know that only stacking piles can produce a bit of sales, so they rush to scramble for stacking and end shelves, and finally become uncaring about goods on shelves, thus falling into a vicious circle of excessive promotion. < p > I was in March and April 2010.

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< p > insufficient understanding of the purpose and motivation of sales promotion can not locate the promotion correctly, and the evaluation of the effect of each promotion is too narrow, which is the key reason for the above problems.

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< p > the so-called promotion positioning is to analyze the factors that affect sales by analyzing the overall situation of the stores, and to find out the potential of customers' consumption from the perspective of meeting the potential needs of customers. The promotion is just one of the several ways to meet the needs of customers, and it is an important one to design sales promotion plan and control sales promotion effect.

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< p > according to the above definition, it is easy to see that the crux of the shops that promote the problem is that sales promotion is merely based on sales, relying too much on sales promotion, forming a sales dependency, and finally forming a vicious circle.

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< p > < strong > promotional resources available for stores < /strong > /p >

< p > > a target= "_blank" href= "http://www.91se91.com/" > dress < /a > the promotional resources available for stores are in fact many, but many people only focus on sales promotion resources such as pure price concessions, which is also a big misunderstanding.

Your understanding of promotional resources determines your positioning for promotion.

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< p > as a store, the promotional resources available are: < /p >

< p > 1. store promoters.

This is the most important promotional resource for most stores and supermarkets. However, few supermarkets can make good use of this resource. The key is that these promoters are either too enthusiastic or too indifferent, unable to speak, and do not say something that customers listen to. They often feel that their customers have been guilty.

Many supermarket sales promoters and staff ratio is basically 1:1, some stores even 2:1, but I found very few stores to think about how to effectively play the role of promoters, promoters should be how to sell the best results.

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< p > 2. staff.

For example, a cashier can speak many words and sell a lot of goods. If a salesman is enthusiastic about every customer, he may sell more of a product. If everyone can sell more than one product at a quarter of an hour, how much more sales can he pull?! < /p >

"P > 3." outside the Plaza or the large space in the store.

This resource can be used for large theme activities, which can leave a deep impression on customers, enhance customers' shopping experience and increase their reputation for stores.

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< p > 4. promotion resources for stacking and terminal frame.

This is what we all stare at, but it is often not good enough to make good use of it.

I see many stores' shelves and stacking are changed once a month, such a frequency is less attractive to customers.

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< p > 5. yellow card promotion in shelf area.

This is ignored by many supermarkets, but in fact, these are still very effective for stimulating customers to go shopping in the shelf area.

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< p > 6. store promotion card, shop advertisement screen, shop broadcast, DM and electronic screen outside the shop and posters.

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< p > 7. additional facilities, such as stools, straight water, mother and baby rooms, Internet access and free children's playground, can be added to the store.

Although these things can not directly increase sales, but can increase customer reputation and loyalty to stores, reputation and loyalty, it is not difficult to continue to improve sales.

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< p > these are all valuable promotional resources of stores. We need to master a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > store management. Each kind of resources has different promotional effects and input output ratio under different situations. We need to think carefully and experience carefully so that we can design some effective promotional combinations and improve the overall utilization effect of store promotion resources.

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