Summarize A Good Way To Improve Store Popularity

< p > enterprise clothing and food to customers, enhancing the popularity of stores has become a top priority for businesses to survive in competition.

From the point of view of marketing, there are several reasons for the popularity of stores.

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< p > product is the most important factor in marketing.

Without products, there will be no market. Only high quality products can gain a foothold in the market.

The purpose of patronizing stores is to get the use value of goods, the better the quality of goods, the higher the use value, the better the service, the more satisfying the needs of consumers, the higher the satisfaction of customers. This is the foundation for store to cultivate customer loyalty.

If the store's customers are not loyal, "take a shot for another place" and do not regard the store as a "base area", the store's popularity will not be prosperous.

So in terms of products, stores should do: < /p >

< p > < strong > 1, good product quality < /strong > < /p >.

< p > store must resolutely put an end to counterfeit and inferior commodities, defective products (exceptions in exceptional circumstances), pay attention to first in first out, check the date of production and shelf life of goods at any time, on the contrary, appear overdue products, and keep the appearance of products clean, and win the trust of consumers with high quality.

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< p > < strong > 2, heavy prestige < /strong > < /p >

Honesty has become the basic principle of business. Customers are God and deceive. But in fact, many businesses are willing to go back and forth on behalf of their immediate interests, damaging their self-esteem and losing their trust. "Picking up sesame seeds and losing watermelons" is not worth the gain. Finally, they have to close down at the door of P shop.

Looking at the prosperous shops around us, we all have good reputation.

No credibility is guaranteed. Even if you put up a "losing sale" campaign, consumers will not appreciate it.

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< p > April 2001, a million people in a shopping mall in Wuhan came to the market. It was because the market was well known, the quality of goods was good, and the after-sales service was guaranteed. Although the price was more expensive, the market was more prestige, and people believed it.

As one customer said, "the key is the good reputation of the mall, no more than some shopping malls, said that the price reduction is 20%, not up to 10%!" credit has become a foothold of the market foothold in the market, which is also a place for many businesses to learn.

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< p > < strong > 3, service is better than < /strong > /p >

It is no longer a new topic to provide good service to customers instead of just providing P products.

For example, a lot of stores think that just selling a high quality garment to consumers will be all right, but it is far from enough. Shops should focus on services rather than products, and how to help customers choose a fitted garment and how to recruit some promoters who know how to help customers and praise customers appropriately, and how to make customers more comfortable and happy when they enter the store.

Only when these problems are settled, can shops cultivate a loyal customer.

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< p > every a href= "http://www.91se91.com/news/index_c.asp" > shop < /a > all hope to meet the urgent needs of customers, but only some retailers can do better.

The shop attendants have a stiff attitude, with the face of "class struggle", staring at the "vigilant" eyes, harsh and cold, which makes people feel like "ten years of catastrophe".

Poor service drives customers away. Bad service is the root cause of these shops' popularity.

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< p > the boss's algorithm is plain and simple: "to do business is to create customers and retain customers."

If you are good to customers, he will be good to you and will come to patronize you.

If they like you, they will spend more money.

In this way, you will be better for them.

Coming and going, forming a virtuous circle.

We can see from this perspective the convincing customer service theory: don't worry about how much money a customer spends at the same time. What you should do is to work hard to provide services to ensure that there are one customer after another.

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< p > < strong > to retain the popularity of services, shops should do: < /strong > /p >

< p > (1), carry out quality training for business personnel, learn basic sales etiquette, action language, counter sales promotion art, consumer psychology, marketing and other courses, improve the quality of salesperson.

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< p > (2), formulate relatively perfect service standard, and standardize service as far as possible.

However, we should pay attention to the flexibility of norms and avoid being too rigid.

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< p > (3), < a href= "http://www.91se91.com/news/index_c.asp" > salesperson < /a > learn to "enter the door three phases" skills, judge the identity, personality characteristics and purchase roles of customers and their counterparts by dressing, temperament and speaking tone, and then choose the right language to communicate with them.

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< p > (4), pay attention to persuasive purchase of tone and diction.

Don't talk too much, too fast, or carelessly; advise to be tactful and decent, let customers take care of themselves and meet the needs of customers.

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< p > marketing master Milton Kotler said, "when you get up in the morning, you first think of how to serve your customers, not your customers, and you will succeed."

The true meaning is the only way to improve the popularity of the store by service.

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